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Posts Tagged ‘trust seal’

Helping Small Online Businesses Demonstrate Trust & Credibility: KikScore and Shopify Partner Up

Tuesday, September 20th, 2011

As you all probably know, we at KikScore are dedicated to helping small businesses alleviate consumer trust concerns. What you may not have known is that, for the second time, KikScore is going to attempt to take over Canada! That’s right; we are once again arming ourselves for the coming partnership between KikScore and Canadian company Shopify. Together, we’ll help to revolutionize the ecommerce industry and continue to fulfill our mission at KikScore of doing everything we can to help small business and entrepreneurs!

Shopify, an online retail platform that hosts over 1,600 stores, has decided to partner up with KikScore. This new alliance will give Shopify ecommerce stores access to KikScore’s Confidence Badge app. This app contains KikScore’s 4 unique tools that are packaged together into a one-of-a-kind trust seal: (1) a business-specific trust score to help small businesses, (2) a Confidence Badge to display at the bottom right of the business’ website, (3) a dynamic and informative merchant report card, and (4) an interactive feedback platform.

There are a number of reasons for our partnership with Shopify. Here are a few key data points:

1) More than 50% of internet users don’t shop online because of security concerns.

2) 85% of consumers worry that online retailers don’t do enough to combat online fraud.

3) Over 75% of all potential online purchases are abandoned.

There is even more data on this issue of the challenges of small business and demonstrating trust here in this recent post we did on the topic.

Our partnership with Shopify will allow small businesses to empower themselves like never before. “We are really excited about being able to offer our KikScore Trust Seal through our new Shopify application. Now all Shopify customers can easily add a KikScore seal to their site through this streamlined application” says KikScore VP, Product, Mike Collins. With our app, small businesses can easily and efficiently display their track records of reliability. It’s time to cut down on shopping cart abandonment and increase sales!

For more information on our awesome new partnership with Shopify, take a look here.  Also please make sure to check out the KikScore Confidence Badge and Trust Seal App in the Shopify App Store.

Thanks to everyone at KikScore and Shopify for helping to make this possible.  If any Shopify merchants would like more information about the App, please feel free to email us at support@kikscore.com. We would love to hear from you.

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Posts Tagged ‘trust seal’

Championship Sports Teams… What Do They Teach Us for the Small Business & Startup Arena

Friday, June 24th, 2011

In the past month, we experienced two of the most exciting Finals’ in recent history in both the NBA and NHL. In the NBA, the Dallas Mavericks destroyed the three-headed monster called the Miami Heat in a thrilling upset, winning the series 4-2. Meanwhile in the NHL’s Stanley Cup, the Boston Bruins came back from being down 3-2 and defeated the Vancouver Canucks on the road in Game 7, concluding an electrifying series (USA!!).

Both the Mavericks and Bruins exemplified great team work which strongly contributed to their respective championships, while the Heat and Canucks both had their weaknesses and choke-artists. In retrospect, certain characteristics of these teams can translate into the business world with regards to small business teams’ and their respective success.

First and foremost, small business teams need to be dedicated to their success while not being afraid of taking risks, committed to doing whatever will benefit their team or business the most.

Before this season, 33 year old veteran Jason Terry of the Mavs had gotten a tattoo of the Larry O’Brien Trophy, given to the winner of the NBA Championship, on his right bicep.  The tattoo of the trophy he yearned so deeply for but had never yet received was a huge gamble, being placed there to motivate himself and his fellow teammates. As a veteran and captain on the team, along with their star Dirk Nowitzki, Terry made the bold move prior to the season and sealing the deal at the end brands it one of the most epic tattoos in history.

However, Daniel Sedin didn’t have the same boldness and confidence in the Stanley Cup Finals, but rather destined his team for failure. Like former New York greats Joe Namath and Mark Messier have done in the past, Sedin staunchly guaranteed a Canucks Game 7 victory on their home ice. While being an extremely daring move, the guarantee demonstrated his trust in his team and motivated them all to perform better. In the business world, every associate must trust and help his/her co-workers, whether it be in group projects or in learning new strategies, in order to maintain an efficient organization. Yet hours before game-time, Sedin rescinded his guarantee, saying that it was the excitement after his team’s 5-2 loss, and the “words came wrong out of my mouth.” WHAT!? After hearing that, I knew the Bruins had the game, and therefore the series, in the bag. Successful teams have good chemistry and are adept to taking risks, doing whatever is the most beneficial. Once teams lose faith in themselves like Sedin had, they lose faith in their product and talent, and therefore I “guarantee” the business will then collapse as a whole.

Another common trait of winning teams and successful businesses is having players stepping up at opportune times and others performing well under pressure, leading to an overall positive team chemistry.

This was most evidenced by the play of the Bill Russell NBA Finals Most Valuable Player Award winner Dirk Nowitzki. Throughout the entire playoffs, Dirk had stepped up his game and nothing says clutch more than Dirk’s winning baskets in both Games 2 and 4. Down 15 in the 4th quarter in Game 2, Dirk revitalized the Mavs offense and scored his team’s final 9 points, making the game-winning layup with 3.6 seconds left. Similarly, while fighting through a 102 degree fever, he again sealed the game with 14.3 seconds remaining in Game 4. Nothing is more important to a business than its major player stepping up in times of need and doing whatever it takes to succeed. This year’s playoffs solidified Dirk’s ranking as one of the all-time greats in the league, and he finally capped it off with the championship. However, every member of the team contributed to and played a significant role in the winning effort, from aging point guard Jason Kidd, to big man Tyson Chandler, and even to The Janitor, Brian Cardinal.

At least Goldberg came through clutch at the end

On the losing front, the Lebron James collapse (for the second time, see here) is probably the most shocking and talked about story of the entire NBA Finals. We have all been witnesses to possibly the best player of our generation, yet he has continued to fail to do what matters most: WIN. After disparagingly taking his “talents to South Beach” (more info here), the best player in the world still managed to breakdown in the fourth quarters of the game. When his team needed him the most, he was inept at hitting his stride, often taking the challenging jumper as opposed to his usual forcing his way towards the basket. He was more hesitant to shoot than Goldberg at the end of D3: The Mighty Ducks, and instead of using his talent and coming through clutch like Goldberg, he often chose to pass to his wingman Wade in the shadows of defeat. Businesses should not aspire to be like Lebron, executing flawless planning and strategizing of your product, but actually failing when it matters and comes down to attracting customers and selling your product. Instead, be like Mike.

In the Stanley Cup Finals, the Bruins managed to win the Cup by relying on the stellar performance of its goaltender, Tim Thomas (we’ll get to him later), while playing physical, unselfish, fast-paced hockey and getting contributions from both their stars and young talents. The Bruins weren’t the more talented team in this series, going up against the likes of the Sedin twins and other offensive stars such as Ryan Kesler and Alexandre Burrows. But they played with more intensity and far greater chemistry than the Canucks, bringing Boston their first Cup victory in 39 years. Their most valuable player excluding their goaltender was rookie Brad Marchand, a quick, energetic spark who always made his presence known when he was on the ice despite his 5′ 9″ stature.

In the small business world, teams with greater chemistry and positive morale are more likely to prosper. Similar to the Mavs and Bruins, businesses rely on all of its members as each employee plays an important role. Whether it is the star player like Dirk or the role specialist like Marchand, each complements one another and the entire team cannot function without all of its pieces.

Finally, small business teams must have a stronghold on its safekeeping and security. Companies need to be secure from external threats, such as thieves and online hackers, against their businesses and customers’ personal information and must demonstrate their trustworthiness to their clienteles.

Tim Thomas kissing what is rightfully his

In hockey, the goaltender is considered to be the security for the team, preventing the pucks from going into the net. And nobody has ever done that better than how Tim Thomas did in this year’s NHL Playoffs. Not only did his legendary performance earn him a spot among Boston’s all-time sports greats, but it also landed him in the record books. At age 37, he became the oldest player to win MVP and he recorded the most saves in a Finals with 238 and the most saves in a playoff run with 798, playing every minute of the postseason for the Bruins. All small business teams need their Tim Thomas’s, blankets of security to rely on, something to demonstrate their integrity and creditworthiness. The closest thing to that for online small businesses are trust seals placed on websites, providing assurance that consumer personal information is safe with the companies they are doing business with.

Now we are entering the toughest and worst months of the year… for sports that is. Small businesses come and go regularly, though aren’t as damaging to the population as the conclusion of these two sports are. Of the four major professional sports, we have the dog days of the MLB ahead, with our teams playing games that are often dull and meaningless in the end. And that’s the highlight. We also have the NASCAR Cup Race, Wimbledon for a few weeks until another Rafa-Federer showdown (which is actually very entertaining), and the PGA Tour, but honestly, what’s golf without Tiger? I’m already looking forward to the football season. Oh wait… oh no.

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Posts Tagged ‘trust seal’

Sealing the Deal (Part I of II): Ensuring Legitimacy

Wednesday, June 8th, 2011

You Know You’re Not a Thief, But Do They?

By nature, people are cautious about who they associate with. As if this wasn’t enough, people become even more wary of others when in an online setting due to the lack of face-to-face interaction. Many people can be very extroverted in online settings such as Facebook and Twitter, but what about when they want to find a trustworthy business? This issue can make the seemingly simple task of promoting oneself very complicated. However, looking at this through the customer’s point-of-view, can we really blame them for being skeptical? Of course not. No one wants to do business with a complete stranger.

According to this alarming statistic, “90% of the users would leave your website within 5 minutes if they won’t find any kind of trust seal – especially if your business is unknown and new.” No business begins with popularity and definitely not with legitimacy. However, this issue of trust doesn’t mean game over. Instead, it is simply a break in communication that must be connected. To mend this break, those in new businesses must understand this: Although customers may be unnecessarily worried that your business can’t be trusted, you don’t necessarily have the credibility to refute such a claim. Because of this unfortunate fact, new businesses must make it a top priority to show customers that they are making safe and appropriate choices when paying for your products and services. This has brought about the need for online trust seals.

Why Use a Service Seal?

We all need help sometimes, and growing a business is no exception. That’s why a concept known as a service seal has quickly become so popular. Service seals, which function as trust seals for non-ecommerce websites, are useful because they show customers that a business has been impartially evaluated and deemed reliable by a third party.

We all enjoy seeing billboards that advertise various products and services, but many times we need more than a catchy slogan or an inspiring picture. When a business agrees to put a service seal on its website, it is making a powerful statement that says, “We have nothing to hide.” Such a statement provides assurance to customers and makes them feel safe. In fact, we have found that 86% of customers feel safer using a website that features a trust seal or similar mark of authenticity than one that doesn’t. Where establishing legitimacy through online networks has become a serious problem, many people have come to see service seals as a new and innovative solution. What do you think? What, if any, experience have you had in dealing with service seals and the websites that use them?

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Posts Tagged ‘trust seal’

We’re So Money…Or I Mean, We So Need to Figure Out the Money Issue

Friday, April 22nd, 2011

Our little enterprise at KikScore is growing.  We have a long list of customers and are in process of integrating with several different channels.  That’s the good news for our business.  The bad news is that we’re just starting to charge for the service and we constantly throwing in our own cash to feed the growth.  Like it or not, we need to make a decision about funding.  And it’s looking like our choices are pretty familiar to other growing startups: Friends and Family vs. Angels vs. Venture Capital vs. Self Funding.  After talking to several capital sources and other startups, here’s my analysis of these choices:

Friends and Family:  First thing, you don’t actually be related or friendly with this investor group.  It’s a group of people you know that have money.  You may get money from this group, but it may not enough to fully fund the venture and the investors may not be completely clear on the risks of a startup investment.

Angels:  This group is certainly aware of risks of their investment and have ready access to capital.  But they are generally less willing to fully fund a venture (compared to Venture Capital), but are still in your business.  So you now have a boss, but not the free-flowing cash to stock up your office with cool gear and get a SuperBowl ad.

Venture Capital:  You get the money and the contacts.  But everyone is going after investment from the top VC outfits…and they are generally looking for a business that has a strong balance sheet, several partners and a lot of buzz.  In other words, a business that doesn’t need the money.

Self Funding:  You’re  the boss, you control your business completely.  And you’re constantly kicking in money. 

After contemplating the options, we’re sticking with option #4…unless you want to just gift us some money with no strings attached.

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Posts Tagged ‘trust seal’

Contractor Choices — How Can they build trust online?

Wednesday, July 7th, 2010

Summer sun brings external home improvements.  Usually, these are self-driven so you as a homeowner, can plan, schedule accordingly and select a contractor that suits your needs.  Unless, of course, you live in an HOA driven community that forces such improvements upon you.  Welcome to my world… There is a team of painters going from block to block (I live in an urban rowhome community) painting the exterior of our homes.  The process started with a power wash, then caulking, then they are now covering windows with tarps and then finally painting.  In watching the row across from us, the entire process is very lengthy.

The thing is, I had no option to ‘vote’ on which painting company was selected.  So how do I know I can trust these guys?  I just have to deal with the process set forth and hope for the best.  Now I trust my HOA to an extent, so I can feel somewhat comfortable that the end result will be Ok.

But, an online survey of all homeowners would have been a more ideal approach.  Each homeowner could have reviewed the list and looked at the painting company websites to cast a vote.  Different painting company websites may have had specific trust seals that could have swayed homeowner decisions.  The HOA could then have made a decision based upon feedback and cost and worked from homeowner recommendations.  We are a tight community, and value each others opinions.  But alas, we were not given this opportunity.  Not only would this have been a great exercise for my community, but also would have helped to build trust online for the given painting companies that offered up a bid.

If the company doing the work right now does a stellar job, I may go and post some comments on their website in support of them – so they may benefit positively… or negatively if they do a poor job.  How have you helped a contracting or service provider build trust online?

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Posts Tagged ‘trust seal’

Does it Matter if your Product is Minimally Viable or Maximally Buyable?

Wednesday, June 30th, 2010

I was reading this article by Dharmesh Shah on the OnStartups blog where he indicates that a Minimally Viable Product (MVP) is “a product that has the minimum set of features needed to learn what the market wants” and conversely he defines that Maximally Buyable Product (MBP) as “the set of features needed to capture the maximum potential opportunity in a market.”  Dharmesh then goes on to give 5 features of the Maximally Buyable Product.

I think the interesting point that is made in this article is not with the MBP but instead the Minimally Viable Product (MVP).  How does a company know when they have completed building their MVP?  When is an MVP “finished” enough in order to increase online sales and not result in abandoned carts of potential customers at checkout?  I know that when we were putting our finishing touches on our MVP one year ago for our KikScore trust seal product that it was very difficult for us to know when it was more important to get the product to market and when to add that one last feature that our customers would love.

My point here is that I think that building the MVP is not the most difficult thing most of the time.  Usually the entrepreneurial spirit inside of the people that are involved with MVPs is such that dreaming up and building the MVP is not the difficult part.  The difficult part may sometimes lie in the area of limiting the scope and defining the lines of exactly what the first iteration of the ultimate product is going to look like.  Initially, the MVP may be just a shell of what the founders of the company initially dreamed up but the team needs to decide as a whole when it is close enough to “learn what the market wants.”

How did your company define your MVP and how is your MVP different from your MBP?

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Posts Tagged ‘trust seal’

Business Roadblocks — Is Growth Our Own Worst Enemy?

Tuesday, May 25th, 2010

One of the reasons I enjoy being part of the KikScore is the fact that it is our own business.  Sure we have meetings and on big decisions we need to get a majority vote, but generally I can do whatever is in the best interest of the company. 

The flip is true for my day job.  No decision can simply be made.  I must first draft a compelling email, then create an attractive power-point presentation, and finally convince our legal/compliance department that I’m not the anti-christ (which is harder than you may think).  I would say that despite having a full-time job dedicated to creating new opportunities,  I spend less than 50% of time actually doing it.  The rest is overcoming internal process.

So is that what is really meant when we say that small businesses are “nimble”?  Is it that they don’t have internal machinations dedicated solely to preventing risk or is it because entrepreneurs are able to make quick decisions (and why they are their own bosses in the first place)? 

A better question is: can you ever avoid creating your own business roadblocks?  Every small company that is successful eventually becomes a larger one.  At that point, the larger company has a business to actually protect and risk takes on new meaning.  Certainly a small business doesn’t fret about risk as much, because they are “judgment proof” — meaning that if they are ever sued, the business simply packs it up and the owners move onto something else.  With a larger business, it can actually pay a judgment and risk means something (at least to the shareholders).  Perfect example is my day job.  10 years ago, it was a start-up with 3 employees.  Decisions were fast and the business grew faster.  Now we are part of a larger organization and our growth is a fraction of what it used to be.  On the other hand, we’re very profitable now (and were not in the beginning).  So risk means something to us.

What do you think…is there a way to avoid this?

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Posts Tagged ‘trust seal’

How Would You Use A Hot Tub Time Machine?

Thursday, March 25th, 2010

Every generation has a movie that defines it.  It seems pretty obvious that this generation will be defined by Hot Tub Time Machine.  There have been plenty of movies about time travel, but what other combines time travel with hot tubbing and the 80s?  The fact that John Cusak is poking fun of the decade that established him will establish this movie as a all-time classic. 

In gearing up for this movie, I started thinking, what would I do for KikScore if I had access to at HTTM (yes, we need to create an acronym for it…it’s too long to keep typing).  Here’s some thoughts:

1.  Funding:  I would have purchased as many credit default swaps on subprime loans as possible.  That would have taken care of funding.

2.  Avoid Certain Vendors:  The biggest challange we have faced as a company was initially working with the wrong third-party developers.  We soon corrected, but we essentially flushed money down the drain.

3.  Started Blog Earlier:  We’ve only been writing for a few months, and readership keeps growing.  If we had only started a year ago.

4.  Transportation:  Not really related to KikScore, but I never would have bough that Toyota Prius.  It’s not because of safety either.  In fact, the last thing I worry about with my Prius is sudden acceleration.  If my Prius started going 85 miles/hour, I wouldn’t just call the police, I’d call everybody.

That’s what I would do with a HTTM.  How about you?

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