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Turning Sites into Gold: An Interview with Marketade’s John Nicholson

I recently had the privilege of speaking with John Nicholson, co-founder of the consulting company Marketade. A savvy businessman and all-around great guy, John uses his experiences to help others with some of the most important problems that online businesses face. My interview with John has taught me a lot and I want you all to be able to benefit from what he has to say.

Tell me a little about Marketade?

Marketade is basically a boutique web consulting company that I started with my partner and co-founder, Karan Gill. While Karan works on web development and design, I focus on search marketing, web analytics and conversion optimizations. Both of us used to work at GEICO; I was in marketing and Karan was in IT. GEICO is very metrics focused and innovative with its brand and web presence. We’re able to take the skills and processes we learned there and use them to help small to mid-sized businesses.

When and why did you decide to create Marketade?

Karan and I started Marketade two years ago. We had each come up with the idea of creating a consulting company and after talking decided it would be best for us to work as a team. We felt that our Fortune 100 skills could help small and mid-sized businesses compete with much bigger competitors – which was an exciting idea for us.

What was one of the biggest challenges you faced and overcame in launching Marketade?

Business development and finding new clients. As an entrepreneur, you’re always running around with too much to do. This makes it really difficult to not get completely wrapped up in client’s requests. You have to be disciplined with your time and reserve some of it to develop your business. One thing that we did in this area was create a newsletter. Since we use this to write in-depth articles, our newsletter is a great way to show off some of our expertise. In fact, we got our biggest deal to date through a reader of our newsletter.

How do you advertise yourself to get more clients?

We don’t really advertise in a traditional sense. We think the best way to grow your business is through word-of-mouth from happy customers and that’s where we’ve focused. As I mentioned earlier, we do have a newsletter. We also use Twitter a little bit.

We’ve also gotten a few clients just from working at Affinity Lab, the co-working space in D.C. where we are based.

Have you had any trouble proving your business’ credibility and legitimacy to potential customers and website visitors?

Yes. We know that a lot of people come to our website and leave quickly, even though they’ve come from highly relevant search phrases. We attribute this at least in part to not providing our credibility. Our GEICO experience helps, but is not enough.

Lately, this issue has been on our minds as we redesign our site. People want to know who is behind the organization, so we’re planning on playing up our bios more. We’ve also recently become a Google Certified Partner and plan to promote that. And working out of Affinity Lab also has credibility, so we’ll play that up more too. One of our clients recently told us that it made a big difference just knowing that we had an actual address in D.C.

When you’re not working on Marketade, what do you do to relax?

I’m a pretty big sports guy. I enjoy soccer, tennis, yoga, and I recently got into surfing. I enjoy eating at ethnic restaurants. I also read a fair amount. Most of what I read is nonfiction and contemporary.

Based on your expertise, what two or three things do you think small businesses should be doing concerning online marketing?

One thing, which I’ve written an article on, is that small businesses need to optimize their website title tags. The title tag that appears on the top of your browser is a huge factor in Google’s organic search scoring method. Most people just put the name of their business. What they don’t realize is that they need keyword-rich title tags that include their profession service areas and/or location. Although it isn’t a particularly exciting form of marketing, it is drastically underutilized.

Another important thing is for businesses to take the time to understand what words people use when talking about their business. There is a Google Keyword Tool that allows you to see how often people search using a certain term. I often spend hours on this when working with a new client. It helps immensely not just with SEO, but with how visitors will interact with your site’s content. You have to know how to speak the language of your visitors. Business and technical jargon just doesn’t resonate.

Related to this, most businesses need better writing on their sites. There is too much focus on the next big thing – whether it’s video or social media – and not enough focus on good writing. Always remember that people on the web are in a rush and want to be able to skim content easily.

What tools would you recommend for small businesses in the online world?

The Google Keyword Tool I mentioned earlier is a great one. Google Analytics can also be really helpful. Don’t worry if you’re a non-technical kind of person; it’s pretty intuitive. Even if you only use it to get a better idea of where people are coming from, it can make a big difference. Both of these tools are free and they are great for helping businesses figure out how to increase conversions.

If you had to pick two lessons that you’ve learned from launching and maintaining your business, what would they be?

One lesson would be thinking in the long-term concerning business development. I know I mentioned this earlier so I won’t go into it, but it is essential for businesses. You need to make sure you set time aside for this instead of just focusing on what is immediately in front of you. That’s the only way to grow.

Another lesson is to realize the importance of time management and project management. These are especially important when starting up because you have to wear so many different hats as a small business owner. I make an effort to track almost every moment of my day. I always ask myself “Where is my time going and is it in line with what I’m trying to do with my business?” Unfocused time is a killer. Tools aren’t the key here, but they can help. We use Harvest and Basecamp to track our time and manage projects.

Do you have any final thoughts or words of wisdom to share with our readers and the business community?

Don’t be afraid to take the “old school” route when doing your research and learning new techniques. Go to the library and get a book instead of just looking online for articles. The problem with the rise of social media and SEO is that it also gives rise to a lot of useless information. A lot of “top 10” type articles are not saying anything particularly new. They’re just regurgitating old information. If you’re passionate about something, go out and get a book written by a professional in the field. Don’t just rush over to blogs or to Twitter. After all, it’s also nice to disconnect after a long day of being in front of the computer.

Thanks to John for a great interview and a lot of great information! If you have any questions or comments for John, feel free to write them below.

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Vote KikScore for 2011 Small Business Influencer Award!

“A small business influencer is a person, company or other organization that has made a meaningful and lasting impact on the North American small business market.”

Here at KikScore, we are honored to have recently been nominated for the 2011 Small Business Influencer award in the “Corporations” category. Above is the definition behind the Small Business Trends and Small Biz Technology’s “Small Business Influencer” award and we are glad to have been one of the 520 businesses nominated, along with other influential people and businesses, such as David Nilssen and NEXTIVA. Their goal is to honor those companies that have made the most significant contributions and impacts to the North American small business market and we’re thrilled to have made the cut!

We’d like to extend a special thanks to our friends Anita Campbell and Ramon Ray who have done a great job, along with the help of their team and associates, of putting this entire competition together and supporting the small business community! We’d also like to thank Anita for swinging by last week and participating in the #SmallBizChat (In case you missed the chat, you can view our recap presentation on How to Make Your Business Look Credible and Trustworthy Online). And  thanks to Ramon for the great write up on Business Insider that he did about KikScore last month. This competition is a great way to promote small businesses and reward those who are the most influential towards them.

The awards recognize the top 100 influencers,  being decided 40% by community votes and 60% judge votes. Voting by the community is currently underway and ends on August 9th, so we hope you can vote for us by clicking here or the icon below! The top 100 receive the recognition that comes with being named a winner, including general publicity and the right to display Winners insignias on books, websites, brochures, etc. You can vote once per nominee per 24 hours so don’t hesitate to check back and vote everyday!

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#SmallBizChat Highlights – Tips on How to Make Your SmallBiz Website Look Trustworthy & Credible

Tonight we were honored to have been the guest on the #SmallBizChat! We would like to thank everyone for participating and sharing their opinions  on the chat and would like to especially give a special thanks to Tai Goodwin and Melinda Emerson for providing us with this great opportunity. Hope you all enjoyed the chat and benefited from learning all about how to make your small business trustworthy online! To find out more information about online trust and the KikScore solution, check out our presentation regarding the topic by clicking the link below:

After reading about the importance of trust seals, we would like to offer you a 90 day free trial at KikScore. When signing up  with KikScore, use the promotional code SMALLBIZCHAT to start the free trial and publicly demonstrate your trust on your homepage!

Thanks again!

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Top Ten Reasons Small Businesses Fail, part seven: Location

Location

You may be familiar with the age-old expression that the three keys to success in Real Estate are “Location, location and location“. Clearly building family housing in the middle of an industrial zone is not likely to attract buyers.

Similarly, Your Small Business must be located, well… as close as possible to prospective customers. A tattoo parlor in a retirement village might attract curious onlookers, but probably not enough buyers to keep you in business. A shop specializing in infant and toddler wear in a location populated by childless professionals is likewise doomed to failure.

The strategic importance of location in the physical world may be somewhat obvious, but what about in the virtual world of online business? “Location?” you might ask. “Isn’t online everywhere??” Well, yes and no. In the case of launching an online business, location applies to the likelihood of your website being seen and visited by your prospective customer or client.

“If you build it, they will come” applies only to that baseball movie starring Kevin Costner. Many online Small Business owners and operators make the mistake of believing that once they’ve built their shiny, “Web 2.0” site, their work is done. The stark reality is that merely having a website, however well-designed, simply isn’t enough to guarantee a steady stream of paying customers. A website in the forest of the Internet that has no traffic makes no money.

There are more active registered websites than there are human beings walking the planet. That’s “billions“, with a “B“. This means that many websites languish in obscurity, receiving no traffic whatever. Clearly, steps must be taken to increase the likelihood of attracting potential clients to your site.

Here’s a short list, by no means exhaustive, of traffic building tips:

1. Register your site with the major search engines (you can do this yourself – don’t wait to be noticed)
2. Use “meta tags” and keywords properly (click the links for guidance)
3. Create a Google Places listing (this is the equivalent of a listing in the local phone book white pages)

Just as you cannot take your existing clients or customers for granted, you can’t take your potential clients for granted either. Businesses, Small and large, depend on the steady flow of activity from clients old and new to survive.

The Internet, fast, interactive and virtual, allows Small Businesses to compete at a level that may be impossible if they are required to maintain a physical facility. But even a virtual storefront must be properly maintained, or it will soon display the digital equivalent of a “Going out of Business” sign.

Related articles

• How Analytics Can Help Small Businesses (fastgush.com)
• How Small Businesses Are Using Social Media [INFOGRAPHIC] (fredzimny.wordpress.com)

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A Conversation with Candice Cabe of “Day2Night Convertible Heels”: Venturing Into the World of Start-Ups

I had the pleasure of talking to Candice Cabe, who is the CEO of an innovative startup called “Day2Night Convertible Heels.”  Her company focuses on simplifying life for women who want to be both practical and stylish.  Her business targeting women-on-the-go, and is quickly plunging into the entrepreneurial world.  We spoke briefly about her ventures, as well as what it’s like to be a small-business owner in today’s quickly-changing world of business.  Thank you, Candice for speaking to me and sharing your experiences with our readers.  We wish you the best of luck in the future!

Tell us a little bit about your business and what makes it unique.

We invented a high heel shoe that converts from high heels down to lower heels.  It is a new kind of technology.  The shoes have interchangeable heels so that women can wear the same pair of shoes but adjust the heel height.  It’ll be the first time that women can wear fashionable and much more comfortable shoes at the same time.

What prompted you to start this business?  Was there a problem you aimed on solving?

The main problem is that women love to wear high heels, but usually after a few hours of wearing them, their feet really start to hurt. They’re usually forced to carry extra shoes with them in their bag to wear to work in the morning or to go out at night.

One of the stories that I tell a lot is that I was packing for a trip – I had to go on a corporate trip down to Miami for a few days and I was told to pack lightly and not check baggage.  I was trying to fit all of these shoes into my little tiny suitcase and I noticed that I ended having three pairs of shoes that looked similar but all had different heel heights, depending on what I was going to be doing.  I knew that immediately when I was getting off the plane, we were going to be chartering a boat and going on that for a few hours, so I was going to need small heels.  Later, we were going to be walking around the tradeshow for a few hours.  I needed to look appropriate in my suit and wear medium-height heels.  Then we were going to go out for a fancier dinner at night so I needed to have high stiletto shoes.  All my shoes looked the same but had different heel heights.  Also, they were taking up so much room in my suitcase.  I thought that it would be so nice to have a travel shoe – one shoe that you can wear to multiple occasions.

What are your short-term goals for the next year?  What kind of things is your business focusing on?

Right now we’re working on refunding and financing.  We’re trying to get some money in the door to finish prototyping.  We are also going to have to invest in getting a mold made.  Once we have a mold, we’ll be able to mass-produce the shoes in China.  We’re also looking for a shoe designer and a shoe manufacturer.  We already have one, but we’re looking for an alternative one.  We’re also trying to close some deals – we’re hoping to do a licensing deal with an existing shoe company.  We’re talking to companies like Steve Madden and zappos.com.  It would be great to get a licensing deal with a larger shoe company.

What do you see as the biggest challenges for small businesses in today’s society and economy?  What do you see as the best solutions to these challenges?

Funding, for sure, is number one.  Another one is building a team and getting people to work for straight equity instead of money is difficult – so getting people to either quit their jobs or to work for you full time.

The biggest thing that I’ve done is just talk to everybody I know or everybody I can think of.  I go to a lot of networking events and tell people what I’m trying to do and what I’m struggling with.  People always want to help, especially if you specifically tell them what you’re struggling with, which makes it easy for people to introduce you to other people.

From your experience, what are the best ways to advertise yourself?  Do you make use of tools like social media?

We have been using a lot of social media tools.  We use Facebook and Twitter and we have our own website.  We’re working on search engine optimization, for example Google keywords.

Where do you go to find advice or to get information that is relevant to your business?  Where would you recommend that other small businesses in the community go?  How do you connect with other businesses?

There’s a book that I’d like to recommend to people.  It’s called The Four Steps to the Epiphany.  That’s a book that is helpful for this kind of business that can help business owners get some customers and prove that people want things in the way that you’re doing them.  It’s a good way to get information to people.

Have you had any problems with demonstrating trust to your potential clients or customers?

People seem to be pretty good with trust.  Sometimes people have issues with our particular product.  They are reluctant to believe that the product will hold up well and be sturdy enough and strong enough.  What we’ve done to reassure customers is have a couple of videos on our website demonstrating the shoes, how they’re worn, and how they work.  In the future, we’re hoping to get a lot of customer reviews, feedback, and testimonials from people.  Communication is very important.  We’re trying to put ourselves out there so that people can better understand what we’re doing.

If you could choose a dream spokesperson to represent your business, who would it be?

My dream spokesperson would be Carrie Underwood because we would love to have a celebrity that would be able to wear our shoes.  I think that a lot of people would follow suit.  She’s a rising star and an American Idol and holds a lot of credibility for young women in America.

What do you see as the future for small businesses like yours?  Are you seeing any trends or changes developing?

I’m in the startup world of Boston, which is a really big startup community and city.  It seems that more and more young folks are starting businesses right out of college.  Instead of graduating college and immediately trying to find a job, people are thinking creatively and taking entrepreneurial courses or looking up to other young startups.

Do you have any parting comments or words of advice to our readers and the small business community?

If you have an idea, you should act on it.  Ideas can be a dime in a dozen, but it’s really about execution.  I think that if people put all of their effort into starting a business…if they’re passionate about it and tell everybody they know about it, then almost anyone can start their own business.  I encourage people to start their own businesses and try to ground themselves with people who have done so and been successful.  It’s good to have mentorship from people who know how things work.

I hope you enjoyed reading this interview and I hope you gained something from Candice’s words of wisdom and many insights into what it’s like to own a start-up.  What do you think of her ideas?

Feel free to leave feedback here or contact Candice through her site: https://www.convertible-heels.com/Day2Night.html

Support her business here: https://www.kickstarter.com/projects/2072356942/day2night-convertible-high-heel-shoes

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Advance Your Merchant Services for Your Small Business with Mobile Credit Card Payment

The RAZR was once the biggest advancement in mobile phones in the U.S. Consumers went nuts to get the latest technological advancement. Now the RAZR is a thing of the past. If someone is seen with one of them they are often seen as outdated.

The same may be said one day for classic credit card processing terminals. You know the ones that are still connected with a phone line to a modem. Even those bulky, slow wireless credit card processing terminals are becoming a thing of the past.  Now there are companies that are developing the next age of credit card processing machines.  You may have even seen one if you have been in at an Apple Store lately!

With technological advancements such as, Pay Anywhere, it is possible to accept credit cards anywhere on your smartphone. This advancement is crucial for those who take their business on the go. Imagine a customer paying for a delivery order through an iPhone credit card processing terminal. Don’t have an iPhone? That’s fine you can turn your iPad, Blackberry, or Android into a credit card processing terminal as well. Not only is this tech savvy, it is also green! Seconds after the card is swiped, a receipt is text messaged and/or e-mailed to the customer. The best part is the fees associated with many monthly credit card processing contracts are more manageable that traditional card processing machines.

No Scary Fees

A lot of small businesses, and businesses that are constantly on the go fear that the fees of processing credit cards will out weight the extra business they bring in. It can be scary for a small business owner to commit to a lengthy contract that requires a monthly rental fee, monthly minimum fee, and the most dreaded cancellation or early termination fees. It is especially hard to compute if it will be worth it for a business to begin accepting credit cards, since there is no way to accurately predict the number of credit card sales that they will receive once they begin accepting them.

Pricing

Providers like Pay Anywhere makes accepting credit cards less scary for any business owner looking to expand their payment options. With almost none of the previously mentioned fees, a business owner has nothing to fear in trying it out. Even a freelance artist who would only use a credit card terminal a couple times a month could maybe benefit here too from this technology. No longer will you watch a sale walk away because the cost exceeded the cash in hand that the potential customer had. You may be able to get some providers to even eat the cost of the credit card reader as the provider gives that to their clients for free. At other places these could exceed the cost of 150 dollars. Try to find a provider that has no fees associated with the application process.

Some Benefits

This mobile processing technology, it is takes off, will benefit anyone whose business has them constantly traveling from sale to sale. The fear of a check bouncing for services rendered will be eliminated as you can have that customer simply swipe and sign with their debit card instead. General contractors will attract more job prospects by sampling accepting credit cards. Don’t be the one with the RAZR in 2011, be the one who had the iPhone in 2007!

We would love to hear about your experiences with credit card processing over a smartphone. Tell us about them please in the comments below.

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Top Ten Reasons Why Small Businesses Fail, part six: Versatility

Versatility

Though many Small Businesses are one-person operations, in today’s economy, none can afford to be “one-trick ponies“.

Even if you can’t diversify your staff (especially if you work alone), you’d do well to diversify your skills. Every solopreneur has a specialty, but don’t focus exclusively on the thing you do best. What happens if the market shifts, or your existing clients have had their fill of the good or service you specialize in?

Begin by ignoring the voices in your head that say “I can’t…”, “I don’t…”, or “I’m only…”. You are an entrepreneur – something you may not have imagined being even a few years ago. Whether it was always your dream, or the result of a layoff due to the “Great Recession“, here you are! Don’t let the challenge of expanding your capabilities defeat you as success draws near.

Next, consider improving your business-critical skills, such as:

1. Business communications
2. Planning
3. Financial management
4. Networking

There are many courses available, locally and online, designed especially to assist Small Business owners, operators and employees in enhancing their business related skills. Locally (New York City), I highly recommend NYC Business Solutions’ FastTrac New Venture course. This is a free, month-long course designed especially to, as their website states:

“…help you perfect your business concept, write a strong business plan and access resources to complete your launch.”

If you’re in New York City, and are in the first year or two of starting your Small Business, you MUST enroll in this course. The benefits are immeasurable – and how can you beat the price?

Consider also what you are good at that you could do for others, perhaps on an informal or advisory basis? Are you a good writer? Lend a hand to fellow solopreneurs and Small Business owners/operators/employees by proofreading drafts of their business communications.

Better at managing money? Although you may not be an accountant, you might have advice, tips, spreadsheets, or prior budgetary management experience that would prove useful to friends or colleagues struggling to stay on top of their financials.

Success in today’s economy requires more than focusing on your core specialty; it increasingly involves thinking beyond direct financial compensation. Lending assistance to those who may benefit from your versatility is an excellent way to gain word-of-mouth recommendations and/or discover referral partners.

It’s basic human nature to help those who help us. And unselfish devotion to others, as contrary as it may seem, is an often overlooked component of professional and financial success.

As we’ve mentioned several times in this series, business is about relationships. As with any relationship, sincerity is a key aspect of forming those which last and flourish.

Cornell Green is Your Open Source CIO, guest blogger for KikScore. Visit him at https://opensourcecio.blogspot.com

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3 Tools for Boosting Your Business’ Image

When businesses are in the startup phase, how and where to advertise is an important matter. In many cases, the internet is an excellent way to kick off the process. There’s a ton of different ways to hang up your “open for business” sign in the online world. These places can range anywhere from your own website to getting a shout out from one of your buddies who has a strong online presence. Let’s face it, though: no one has the time to take advantage of every opportunity. Founders and employees have far too much to do when starting a business, which causes certain opportunities to be neglected. It’s for this very reason that prioritizing where to advertise yourself is key.

Prioritizing, however, is no different than anything else, meaning that help from others is never a bad idea. In this case, help can come in the form of a few suggestions. In this spirit, we feel the need to mention three places that we use in the hopes that you can find new openings for advertisement and help your business grow.

#1: paper.li

If you want to augment your blog with something a little different, this is the place. Paper.li allows you to create your own online newspaper. Put articles up about what you want and have them connect to your Facebook and Twitter accounts.

Another great thing about this site is that you don’t need to come up with some way to find a staff of writers and editors. You’re free to link to articles about whatever you want and from wherever you want. In a sense, paper.li is an open newspaper company with a stash of unused articles. Pick out the ones you want and share them with your followers. For an example of Paper.li, check out The KikScore Startup & Small Biz Daily.

#2: CrunchBase

CrunchBase is a unique part of the ever popular TechCrunch. However, instead of news, CrunchBase provides an environment in which different technology-based companies, people, and investors can come together and market themselves.

Every company and person in this directory is editable and all changes are moderated for accuracy before going live. This helps to foster a sense of trust in what you are reading when looking through different information. Since TechCrunch is in itself a reputable site for technology information, you can bet the businesses on CrunchBase will be taken just as seriously.

#3: VentureBeat Profiles

TradeVibes, having been acquired by VentureBeat, is now VentureBeat Profiles. Similar in its setup to CrunchBase, VentureBeat Profiles contains useful information from a large list of businesses.

Ever a source for innovation news, VentureBeat aims to gather the information contained in VentureBeat Profiles to provide interesting stories while promoting businesses. In addition, news such as company press releases will be used to gather more information and help hype followers up for any upcoming events. Not all functions may be up for VentureBeat Profiles at the moment since they are continuously developing new ways to incorporate this newly acquired site, but that just means there is even more reason to keep an eye on it.

Hopefully these three sites will come in handy for you, just as they have for us. For another good source of suggested sites, take a look at this list that was compiled by Focus. As I’ve stated above, advertisement is all about where to market yourself. It’s not always the “cakewalk” we’d like it to be, but hey…what is? At the very least, we can help you get off on a good start!

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KikScore in Business Beware and ShoestringVenture

We at KikScore have been on a roll lately! Last week, we received some great press from the wonderful Leah Bodi, production coordinator for the Business Beware Show. As if the news couldn’t get better, we were lucky enough to be interviewed by the great Steve Monas for ShoestringVenture. We are extremely grateful for being recognized by Leah and Steve, who both share our passion for helping businesses out.

If you are interested in hearing what Leah had to say about us, check out A New Wave of Online Trust Scores. To see Steve’s interview with us, take a look at KikScore – Helping Small Business Win the Battle for Online Trust.

Of course, we encourage you all to follow both of these amazing groups on Twitter at @BusinessBeware and @ShoeStringBook so that you too can benefit from the wisdom they offer businesses. Our thanks go out to Leah, Steve, and our loyal customers for all that you have done!

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Verisign vs. KikScore: An Overview of Online Trust Seals and How They Differ

VS.

If you follow the KikScore blog, you are most likely well versed in the general subject of small businesses and online trust.  You most likely even have one or two pop culture references under your belt that relate to topics such as security and e-commerce.  I would go as far as to say that you probably know a good bit about trust seals.  But do you really understand the different features that are provided by different companies?  A little research could really make the difference for your small business.  Lucky for you, the research has already been done….in this blog post I’ll provide an overview comparison of the KikScore Trust Seal and the popular Verisign Trust Seal.

Let’s start with what we know.  Just to review: a trust seal is a type of validation for an online site that is provided as a service from a third-party business.  Current popular providers include: Trust Guard, BuySAFE, Verisign, Better Business Bureau, TRUSTe, and McAfee SECURE.  These companies typically provide services that range from bonding transactions to services that may aim to prevent hacking or identity theft,  scanning services for websites or display privacy policies for businesses.

For this post, I am going to use the Verisign Trust Seal in comparison with the KikScore trust seal.  The Verisign Trust Seal is the probably most wide publicized in the market today.  If you are a small business with an online presence, you probably have heard of Verisign.  So why KikScore?  Why would you need the KikScore Trust Seal if there are so many other companies out there who provide what look to be similar services?

ANSWER: KikScore provides services to small businesses that you will not find anywhere else and here is why.

• Multi-Dimensional Approach to Demonstrating Trust for a Small Business.
  • The Verisign trust seal has its benefits.  It possesses an impressive methodology that screens sites for certain malware and enables online businesses to identify a subset of security issues, as well as provide solutions and support.  KikScore takes a different take on yje trust and information standpoint for small businesses and uses an approach to incorporate and consolidate key information about a business’ track record that a website visitor would like to know about such as: customer satisfaction, financial responsibility of the business, management information location of the business, customer service and return policies, website history and reliability.  This information is then compiled into format that is easily accessible to website visitors from the website of the small business owner.  KikScore then creates a unique trust score based on all of this information about a business and displays it on the small business website.  So while other seals scan a site, KikScore focuses on information and data about a small business and whether that small business has a record of reliability and trustworthiness.
• Merchant Report Card.
  • All of the information compiled on a small business is then consolidated into an interactive and continually updating report card for that business.   Both the KikReport and the trust score are continually updated as more information becomes available.  This is a feature that cannot be found in companies such as Verisign and is unique to KikScore: the merchant report card evaluates and displays information about merchants and small businesses on areas such as reliability and trustworthiness so that customers can further evaluate the trustworthiness of a site.  The KikReport allows a small business to take information about itself and display it in one place to website visitors, leads and shoppers.
• All-Inclusive and Customized Using the Small Business Brand & Reputation Not Someone Else’s.
  • Verisign heavily advertises the fact that they are an already well-established service.  In fact, the Verisign logo even shows up in search engine results, for example, Google.  While this is a nice feature, this approach relies solely on the Verisign name and reputation and ignores the small business’ reputation and their owners trackrecord and history.  KikScore provides a unique trust score to each of its clients and allows the small business to use its own reputation and track record of reliability through the KikReport to demonstrate trust to website visitors.  Also, the KikScore trust seal is not simply a trust seal – it provides actual information about the business, its history and reliability so website visitors can make their own informed decision about the trust and security of a small business.  Which brings me to my next point…
• Transparency.
  • The KikReport includes website history, store locations, services provided, and customer testimonial.  All of this is in addition to the basic Trust Seal and Trust Score.  This creates a solution for small businesses that allows website owners to be more transparent and open about themselves to shoppers and website visitors.  There is such a wealth of information about a small business that they can use to convey a track record of reliability and trustworthiness, KikScore simply enables a small business to take this existing information about a company and makes it easily available to potential customers and website visitors at the point of purchase.

• It’s A Dynamic 2-Way Street!
  • KikScore also helps small businesses further develop a relationship with its customers.  Merchants have the option of providing an informational  video on their own KikReport as a way to introduce themselves to website visitors.  Additionally, the trust seal facilitates  real time interactions for small businesses with their own customers through the feedback platform that is built into each small business KikReport.
    

Verisign as a company has a reputation for generally providing a reliable and useful service to its clients.  But, if you are a small business who already subscribes to the Verisign service, you might want to consider adding the KikScore Trust Seal and Score to your website.  Another option to consider is the KikScore Service Seal: a product that is targeted towards businesses and websites who do not sell physical products online.  People who run service businesses such as bloggers, contractors, plumbers, lawyers, and movers can use the KikScore Service Seal, which is a confidence badge tailored specifically towards these types of companies.  The Service Seal is unique to KikScore; this type of seal cannot be found anywhere else in the market.

KikScore provides online businesses with the opportunity to extend their approach to online trust and security through greater transparency which ultimately should help a small business become more accessible and successful by clearly and convincingly demonstrating their trustworthiness!  Check us out and for more information about KikScore here are some recent articles about the KikScore trust building service for small business: Dealing with Shopping Cart Abandonment, Customers Unsure They Can Trust Your Business? Consider Trust Seal Provider KikScore and this article on A New Wave of Online Trust Scores.

Disclaimer: Product names, logos, and services are the property of their respective trademark holders.

Photo Credits: https://verisign.com, https://kikscore.com

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