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3 Tools for Boosting Your Business’ Image

July 6th, 2011 | Online & Small Business Resources,Small Business Tips,Social Media | No Comments »

When businesses are in the startup phase, how and where to advertise is an important matter. In many cases, the internet is an excellent way to kick off the process. There’s a ton of different ways to hang up your “open for business” sign in the online world. These places can range anywhere from your own website to getting a shout out from one of your buddies who has a strong online presence. Let’s face it, though: no one has the time to take advantage of every opportunity. Founders and employees have far too much to do when starting a business, which causes certain opportunities to be neglected. It’s for this very reason that prioritizing where to advertise yourself is key.

Prioritizing, however, is no different than anything else, meaning that help from others is never a bad idea. In this case, help can come in the form of a few suggestions. In this spirit, we feel the need to mention three places that we use in the hopes that you can find new openings for advertisement and help your business grow.

#1: paper.li

If you want to augment your blog with something a little different, this is the place. Paper.li allows you to create your own online newspaper. Put articles up about what you want and have them connect to your Facebook and Twitter accounts.

Another great thing about this site is that you don’t need to come up with some way to find a staff of writers and editors. You’re free to link to articles about whatever you want and from wherever you want. In a sense, paper.li is an open newspaper company with a stash of unused articles. Pick out the ones you want and share them with your followers. For an example of Paper.li, check out The KikScore Startup & Small Biz Daily.

#2: CrunchBase

CrunchBase is a unique part of the ever popular TechCrunch. However, instead of news, CrunchBase provides an environment in which different technology-based companies, people, and investors can come together and market themselves.

Every company and person in this directory is editable and all changes are moderated for accuracy before going live. This helps to foster a sense of trust in what you are reading when looking through different information. Since TechCrunch is in itself a reputable site for technology information, you can bet the businesses on CrunchBase will be taken just as seriously.

#3: VentureBeat Profiles

TradeVibes, having been acquired by VentureBeat, is now VentureBeat Profiles. Similar in its setup to CrunchBase, VentureBeat Profiles contains useful information from a large list of businesses.

Ever a source for innovation news, VentureBeat aims to gather the information contained in VentureBeat Profiles to provide interesting stories while promoting businesses. In addition, news such as company press releases will be used to gather more information and help hype followers up for any upcoming events. Not all functions may be up for VentureBeat Profiles at the moment since they are continuously developing new ways to incorporate this newly acquired site, but that just means there is even more reason to keep an eye on it.

Hopefully these three sites will come in handy for you, just as they have for us. For another good source of suggested sites, take a look at this list that was compiled by Focus. As I’ve stated above, advertisement is all about where to market yourself. It’s not always the “cakewalk” we’d like it to be, but hey…what is? At the very least, we can help you get off on a good start!

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