Social Commerce Camp DC Wrap-Up, Summary and Presentation SlidesFebruary 26th, 2010 | Events,KikScore & KikReport,News,Online & Small Business Resources,Small Business,Small Business Tips,Social Media | 4 Comments »
Last Saturday morning, KikScore, Network Solutions, and MyBusinessAssistant.com put on the first ever Social Commerce Camp DC at the downtown offices of Mayer Brown. The event actually sold out after receiving considerable coverage in a number of places like Techcocktail the Washington Examiner, WomenGrowBusinessand GrowSmartBusiness. More than 70 small businesses, social media enthusiasts and online sellers showed up for networking and learning. The event featured three sessions from social media experts that included practical tips for using various social media tools, a real case study of social commerce success and great PR tips for small business. Pictures of the event, including the post-SCCDC Chipolte run, can be found here.
The morning got kicked off with some early networking, a great breakfast provided by the sponsors and everyone’s excitement about being in the absolutely gorgeous town hall conference room overlooking 19th Street. After some introductory remarks, Network Solutions’ Shashi B got Social Commerce Camp DC going with his rousing, often funny and super useful Social Media 101 for Small Business. Check out Shashi’s slides below that cover a range of subjects on social media including the basics of a small business social media plan which are: 1) Set up Google Alerts about your business, industry and your own name; 2) Start participating in conversations; 3) Become a content publisher via Twitter, LinkedIn, blogs, podcasts, Facebook etc 4) Claim you business on Yelp; 5) Encourage customers to review you and 6) Start using videos.
After a quick networking break, Steve Fisher and Mike Doughtery began the second session with an energetic and highly informative case study presentation on Creating a Killer Social Commerce Website Experience. It featured the very interesting discussion of their launch and promotion of the movie Browncoats: Redemption. Steve and Mike got the audience engaged as they walked through the basic components of building a successful social commerce experience which are: 1) Social Shopping; 2) Ratings & Reviews; 3) Recommendations & Referrals; 4) Forums & Communities; 5) Social Media; and 6) Social advertising.
After setting the baseline for the audience of the basics of the social commerce experience, Mike highlighted how the Browncoats: Redemption experience used a 6 step strategy to create awareness and buzz around the movie. The 6 steps were: 1) Establish your goals; 2) Build the community; 3) Give them good content; 4) Get them involved; 5) Get them investing and 6) Share the success. Check out their slides and the embedded video clips in them for more on the highly anticipated movie, their case study and these 6 steps:
The final session of the day featured the very highly regarded PR and social media specialist, Shonali Burke, who gave the attendees a great hands-on tutorial on PR Best Practices for Small Business. Shonali stressed that so much of PR today for small business is about relationships, presenting yourself in a consistent and presentable manner through your various online and offline channels. The audience got great tips on tools to use to get to know their customers better with survey tools like Survey Monkey along with good press release tools like Pitch Engine. Here are Shonali’s highly informative slides:
Some quick final thoughts. We think it was a great first event and thank all of the participants and speakers. Check out the hastag #sccdc on Twitter for the stream and conversation about the Social Commerce DC. Lastly, look out as the next Social Commerce Camp will be in Denver later this spring. In the meantime, we encourage all participants to keep up the good vibes and connect with each other! Also please check out the KikScore (SCCDC’s sponsor!) website out. We would love comments/feedback/thoughts on our new look and feel. We encourage you to sign up for our service if you have a business online. Its completely free. Try us out.