SmallBiz Conversation with KKBB Apparel's Michael Banos & Tom PrinceJanuary 5th, 2010 | Interviews,Online & Small Business Resources,Small Business,Small Business Tips | 2 Comments »
Today’s KikScore small business interview is with Michael Banos and Tom Prince from the super hip KKBB Apparel. Michael, Tom and KKBB caught Kikscore’s eye for a number of reasons as you will see from their uniqueness and creativity that comes through in the interview. But everyone should check out KKBB’s About Us page is very cool and follows from what we often talk about at KikScore that every small business should have a unique personality that your customers can relate to. Kikscore is not even a customer of KKBB’s but their culture, vibe and approach is refreshing!
1. Tell us about KKBB and who you focuses on serving?
KKBB is an apparel company specializing in vibrant, off-the-wall designs. It’s pretty hard to ignore a piece from our catalog. Our target demographic is the 13-24 year old crowd. Young trendsetters who have an affinity for music and action sports. We went out on the Vans Warped Tour last year and pretty much hit the nail on the head with who we were trying to reach with our product.
2. How did you get your started selling online?
We’ve had an online store from the very beginning. When we launched the brand our website was up right away and we featured the online store from day one. Right now we’re in the process of creating a section of the store that is wholesaler specific. Our hope is to give each of our wholesale clients their own login which will grant them access to the wholesale prices and ordering forms. This should make the process of ordering wholesale from us easier on both ends.
3. Where will KKBB focus most of its energy in 2010?
Hopefully we’ll be able to maintain the solid customer base we’ve created by engaging them with interesting and funny content through our various web incarnations (website, Facebook, etc.). We’ll be working hard on bringing the brand to people who’ve yet to hear of it and taking steps to acquire more wholesale accounts, both big and small. We’re also looking to sponsor bands and extreme athletes.
4. If you had 2 lessons learned from your business that you could pass on to others about selling online, what are those?
1. Be aware of all the various fees you’ll be encountering through online sales, such as PayPal or fees applied by your store’s host. They can add up very quickly.
2. Make sure to have a solid shipping method setup. That way when the orders begin coming in you can keep up with the volume.
5. As 2009 just closed, what do you see as 2 new trends in your business this year?
We’re going to be getting more involved with sunglasses and other accessories. Also, by the end of 2010 we should be making the transition into cut-and-sew pieces. It wont be long before you’re seeing KKBB jeans, jackets, button-ups and much more.
6. If your business/store could be any movie or movie character, what movie/movie character would it be and why?
The first thing that comes to mind is Chuck Norris but he’s been a bit of a cop-out as of late so we’ll go with King Leonidas from the movie 300. While on tour last summer we adopted the call and response of “KKBB… What is your occupation?!”, “HUH HUH HUH!!” Warped Tour is no joke and it is not for the weak of heart. The KKBB crew never backs down, never gives up, and never surrenders. We are willing to push our bodies to the brink to reach whatever goals we’ve set for ourselves.
7. If KKBB could have a dream spokesperson for your company who would it be and why?
Christopher Walken would make the absolute perfect spokesperson for KKBB. If he was going to shoot a commercial or something for us I don’t even think we would give him any lines. I think we would just hand him a shirt to hold up while he spoke into the camera. We could just let this go on for an hour or so and then go into the editing room and splice the gems together. I’m confident it would turn out to be the most brilliant ad campaign ever.
8. How do the folks at KKBB let loose after a busy day working?
We usually find ourselves at the local watering holes with friends, playing 9-ball and shooting darts. We just try and relax because we rarely get any days off. When we do it’s a ton of lounging.
9. Do you have any parting thoughts for our readers and the small business community?
When you’re greeted with the opportunity for a business meeting, take it, regardless of who it is or what company they represent. Just because a company/product seems unrelated to your own doesn’t mean you wont pick up a great piece of advice, an amazing new contact, or hear about a product that may be useful to you in the future. But always keep in mind, everyone is playing an angle and you have to know what it is.
Thanks to Michael for taking the time for this interview. If you have questions, please post them in our comment section and we will get Michael to answer them!