Is your business a trail adventure?
A favorite route - Apex Trail
Living in Colorado is refreshing and rewarding… and can force one to tackle adventures with a free spirit. The assumption is that if you live in Colorado, you are hitting the slopes every weekend. Well, I’m not a skier, but give me a good pair of trail running shoes, a crisp morning and a trail that winds up a mountain or hillside – now that’s what I call adventure! Will there be the unavoidable tree root to navigate or an elevation change that I wasn’t quite prepared for? Maybe encounter a snake or snow/ice which forces one to slow down and proceed with caution. Starting a business is a similar adventure in putting on those running shoes, climbing up the mountain, yet not certain what you may encounter along the way.
When launching a new business, we are forced to be selective of which trail to tackle first and more importantly to keep track of where we’ve been so as not to make repeat mistakes. The path of a new business needs to be able to react and learn from last weekend’s trail run and plan accordingly for next week’s adventure. My favorite poem, Robert Frost’s The road not takencan be interpreted many ways. In the success of business, we over analyze which can paralyze… How complex should your beta launch be? How are we going to support customer inquiries/issues in a timely manner? What enhancements should we concentrate on? How will we measure success? I can go on…
In trail running, I cannot be afraid to take that challenging trail and have an incredible story to share from my adventure. In starting a business, we need to be brave enough to take that less travelled road that can pave the way for others to follow, which will be our loyal customers.
When in doubt, run uphill! What twists and turns, and unexpected elevation changes have your business taken you on? Share your experience with us.
Tags: customer feedback, ecommerce, KikReport, Kikscore, online, Online Business, selling online, Small Business, Small Business Applications, start-up, Twitter, website
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Great post! And I didn’t know you loved hiking and trail running so much – looking forward to spending the entire weekend doing that with you guys during my next trip to Denver.
Getting to the top of a hill gives you a better perspective on where you’re going as well.
Is Your Business a Trail Adventure?…
Running a small business and a startup can be compared to running along a trail. See how the twists and turns of a trail are just like the twists and turns of a small business and startup….