Posts Tagged ‘customer feedback’

5 Steps to Nail Next Year for Your Business By Learning from This Year

It is mid-December and the year is almost over.  And what a year it has been.  Tough economic times has made it hard for many businesses to grow and build momentum.  So as we round the end of the calendar year and are only days away from January we can do two things for our business planning for next year: You can blindly go into January and beyond trying to create a brand new strategic and marketing plan or you can take a look back at the wealth of information and data from your business this past year and try to plan your strategy for next year based on the lessons learned from this year.

Our recommendation, based on what we are doing ourselves, is look closely at your strategy, tactics, execution and plans for this year as you plan for next year.  That will help put you in a better position for success next year by avoiding the tactics that did not work and instead building on what did work.  Here is how we suggest you do it:

1. Take a complete inventory of what worked and what did not over the last 12 months

This one may take some time, but it will be time well spent.  As you make your plans for next year, take a morning (or even longer) to conduct a detailed analysis of what worked for your business or startup this year and what did not.  Your analysis should not stop there.  Take the additional steps to think about did the items that failed fail because of bad execution or they just were not really good tactics in the first place.  If it was bad execution, you should think about whether those tactics that failed could be better executed and then become successful.  Also for the items that did work, consider whether if you put more energy and focus on those items, could you build on them next year?

Bottom line: Make sure next year’s plans eliminate tactics and strategies that failed this year and instead focus next year on building on specifically what did work.

2. What are 3 Trends in your business that you saw this year?

Look back on the year.  What are 3 trends that you saw in your business?  They could be marketing trends, operating trends or even product trends.  I like the number 3 because it is simple and not too overwhelming of a number for people to focus on.  So when you are planning for next year, take the time to make sure that whatever those trends may be in your business that you have them woven into your strategic, marketing and operating plans.  That will help ensure that you do not get left behind.

Bottom line: All businesses should take the time to step back from their company and track and plan for the trends that are impacting their business and industry.

3. What 3 major areas of  feedback/comments did you receive from your customers over the year?

Businesses get a lot of feedback from customers over the course of a year.  The key to any business is making sure that they are keeping their customers happy and serving their needs.  Accordingly, any business needs to pay attention to the major customer issues and feedback that are repeatedly being seen.  But paying attention to these areas is only half the battle.  Your business should track these 3 major areas and ensure that your plans and strategies incorporate addressing and acting on customer feedback.  Here is an excellent article from our one of our favorite entrepreneur magazines, Inc., on using customer feedback for your strategic plans.

Bottom line: Any planning for next year should take into account your customer’s feedback and comments that you have received this year.  That way you will know that your customers’ concerns are being addressed.

4. What is one area of you business you devoted more time to that could have yielded larger growth?

Every business faces this concern, but the trick is to acknowledge the issue.  We all think about areas of our business that we wish we could spend more time on, but we just cannot.  Take the time to really identify these areas and make of list of them.  Then determine if you can outsource any of these areas to freelancers, interns or other professional service providers. Here is a great post from Startup Nation on small business outsourcing.

Bottom line: For these areas of the business where you wish you had more horsepower, next year outsource those areas and see if you can build off the work from experts that will help you focus more attention on your core business.

5. What is two items that you absolutely need to get accomplished by both July 31 and Dec 31 of next year

This is a business planning tip for next year.  Frankly, it may be something we should all do yearly in our business.  When we set out our annual goals we should take the time to go one step further.  That step is to identify two “must dos” for the coming year.  That is a must have accomplishment for the middle of the year (July 31) and then a must have accomplishment by the end of the year (Dec 31).  This will help you focus on two core items for your business that you tie to two time deadlines.  That way at the end of each year you should be able to look back and know that two main areas of your business have seen key goals being met.

Bottom line: Creating a list of goals and targets for your business each year is necessary to track progress.  But having two must have goals set out at the middle and end of the year will help you focus even more to move your business forward.

So in the remaining part of this month, use these steps as you build, develop and fine tune your strategic and marketing plans for next year.  Building these plans on your lessons learned from this year should help you set your business or startup for more success in the coming year.

Let us know how you are approaching strategy and business planning for next year.

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Posts Tagged ‘customer feedback’

Is a Trained Entrepreneur More Likely to be Successful in Small Business?

When KikScore came to be, the team was comprised of members from a variety of backgrounds and influence.  We banded together and outlined the best approach across our experience to build the business — which is still fluid and we continue to review our progress and make changes, you have to!

We had many say ‘what do you know about starting a business’?  We answered, the practicality of having those lessons learned from previous experience is critical in making a new business a success.  And of course we all have some entrepreneurial zest within us.

There are always those out there thinking that the quick fix money maker opportunity is business for yourself — think again my friend, it takes work, lots of work and perseverance.

It amazes and intrigues me that there are actually college programs geared at entrepreneurship.  Are they really more successful in the long run?    I had a good friend who went into one of these programs a few years ago… unfortunately I’ve lost touch with him, but last I’d heard, he was working for a big business.

Do you know anybody who has taken these classes and has a billion dollar business today?

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Posts Tagged ‘customer feedback’

7 Tips for Startups & Small Businesses from Our First 200 Posts!

On Friday, we passed the 200 blog post mark on the KikScore blog.  For us folks that are working on the blog on nights and weekends, I think that is a pretty special achievement seeing that we hit that 200 posts mark in well under a year’s time since this blog was launched late in 2009!  So to my fellow writers, I say thanks and great job.  But much more importantly to our readers and the community we say thanks.  We hope that the next 200 posts will be even better.

So to mark this occasion I thought it would be nice to give some our our tips and lessons learned for small businesses and startups through our prior posts.  So here they go.

1) Stay Positive & Remember Why You Are In Business – The road for small businesses or startups is paved with many roadblocks.  The key is to keep your chin up and do not let those obstacles get you down.  To that point, we talk about the continual need for small businesses and startups to be optimistic in a post that makes its point from a spilled margarita.  Also in addition to staying positive, it is important that you remind yourself why you are on this entrepreneurs journey.  We actually discuss that need to keep in mind the influences of the entrepreneurial spirit in your day to day business.

2) Launch Early – Every startup engages in that internal discussion of when should we launch our product and when is it really ready?  For every startup it is a little different, but I think we would likely come out on the side of launching as early as you can.  We actually discuss this debate about when is the time to launch your new product and whether you should wait until it is just right.

3) Get & Act on Customer Feedback – As a small business or a startup, it is critical that you have the tools to gather customer feedback.  But perhaps just as importantly, you business needs to analyze and then act on that feedback. This is a post that describes some of the tools that are available for getting customer feedback.  Also we laid it bare to give you an idea about how we were looking at customer feedback when it came to our own KikScore product features.

4) Stay Focused & Have a Plan – With so many distractions for your startup or your small business, it is often a challenge staying focused.  We covered steps to address this issue with two posts that highlighted ways to stay focused with an analogy to the great SNL skit “More Cowbell” and tangible actions that your company can take to keep your team focused.

5) Have the Right Team – This point is so important because without the right team, a company will fail.  The right players, in the right position with the right game plan help increase the chances for startup and small business success.  These points were highlighted in our posts about the US World Cup Team, building the right team, lessons from team building from the NFL Draft, and learnings from the recent Lebron James fiasco.

6) Be a Leader and Roll Up Your Sleeves –  Following on the right team, each of the team players in a startup or small business need to be leaders and be proactive, relentless and constantly trying to push the business forward in big ways!  Wall flowers are generally not the best for startup and small business teams, instead you have to be able to wear multiple hats, improvise when necessary, be creative and always be aggressive.  Our two part series on small business and startup leadership discussed this important topic in more detail here and here.

7) ABP – Always Be Pitching – Our tips to startup and small business is get out there and talk about your business, your product, and get feedback.  Do not be one of those people that is always talking about themselves, but at the appropriate times at networking events, with contacts, with key players and potential mentors talk about your business so you can get different ideas and also potentially get introductions to people and companies that can help you build and grow your company.  We had posts on this topic about elevator pitches and again an internal lesson at KikScore we learned from talking to people titled, Why Didn’t We Think of That?.

We have many more posts and hope to have many more in the future. Please let us know if you have any thoughts or tips for small businesses and startups!

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Posts Tagged ‘customer feedback’

KikScore Interviews Zadyball Creator Alayna Slinker

While recently shopping for a unique baby gift for a friend’s newest arrival, I stumbled upon Zadyball – a unique toy that combines the things babies love best: putting soft stuff in their mouth and having a snuggle buddy.  If only I’d found this when my daughter was that small!  Zadyball is a small company that is doing wonders for moms and babies around the globe!  We are very thankful that Alayna took the time to  share the exciting Zadyball journey with KikScore.

1. Tell us about Zadyball and who you focus on serving?

A Zadyball is a handcrafted toy designed with babies in mind. They are soft to hold and cuddle, and have lots of knotted fabric strings to grab and rub. Zadyball is easy for young babies to hold on to, and it quickly becomes a favorite!

I made the first Zadyball in 2004 when my son was about 6 months old. He had a stuffed animal with a knotted string for a tail. He loved playing with the string, and would rub it to help him fall asleep. Since the string was his favorite part of the toy, I decided to make a toy for him with lots of strings for him to play with.

He loved that ball SO much and took it with him everywhere we went, and refused to sleep without it.

We got comments on it all the time, usually to the effect of “what is that thing?” And, after I explained it, many people said “hey, my kid would like that too!” So, I decided to start making them for my friends and giving them as gifts at baby showers. Other shower guests started offering to buy them from me, and I eventually started selling them online and in small stores all over the world.

Our focus is to bring a little bit of happiness to the lives of babies and their families.

2. Where will Zadyball focus most of its energy in 2010?

This year, I’ve been focusing on giving the website a bit of a “facelift”. I’ve been working on improving the product images as well as optimizing the website for search engines.

3. If you had 2 lessons learned from your business that you could pass on to others about having an online business, what are those?

One thing that I’ve learned is that quality pictures are CRUCIAL to online sales. In a “real” store, people can use all five senses to view a product. They can pick it up, shake it, feel it, throw it, even smell and taste it if they really want to. But, the only sense that is available when buying online is SIGHT. So, what they are seeing had better look good!

The second thing I’ve learned is how important it is to be unique. When shopping online, buyers can view products from all over the world side-by-side. You have to be one of a kind in order to stand out.

4. If your business/store could be any movie or movie character, what movie/movie character would it be and why?

Well, I think that to run my business, I’d like to be like Elasta-Girl from The Incredibles. I have to be flexible in order to make everything work. And I couldn’t do it without my family by my side – with all their super strengths!

5. If Zadyball could have a dream spokesperson for your company who would it be and why?

A fabulously stylish mom who wants to have fantastic toys for her children.  Someone who people can relate to.

6. How do the folks at Zadyball let loose after a busy day working?

In addition to running my business, I am a full-time mother of three, so I don’t have a lot of down-time.  Most often, my work is done while they are sleeping. But, my best times are spent just hanging out with my favorite people – my little munchkins, and my wonderful husband.

7. Do you have any parting thoughts for our readers and the small business community?

Never become complaisant. Always be on the lookout for ways to improve your business and your product. And listen to your customers – they are the best source for great ideas!

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Posts Tagged ‘customer feedback’

Shashi B, the Social Media Swami Talks & Small Businesses Should Listen

The Social Media Swami, Shashi Bellamkonda from Network Solutions, joined the Small Business Hour Talk Show to discuss  how small businesses can best use social media to help their businesses. During the interview he also discussed the trust level small businesses hold with the public, whether performance reviews are useful, and much more.  If you have never heard Shashi Bellamkonda, you really should listen.  He is one of the most genuine, thoughtful and practical speakers that is out there on small business, social media and marketing.  You may recall, Shashi was the one of the main speakers at our Social Commerce Camp DC back in February this year.  Look out because the next Social Commerce Camp is coming to the Denver/Boulder area later this year!

Click HERE to listen to the interview of Shashi. There is 20 minute intro discussion at the beginning of the recording and Shashi’s highly useful interview is after that.

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Posts Tagged ‘customer feedback’

How you respond to customer issues is important… anyone can be reading!

While researching a couple of issues from a recent KikScore customer signup,  the importance of a quick and informative response to current and would be customers became critically evident.  As a small business, you need to educate your customers so they have confidence in the product you are providing, and also share information in layman’s terms to alleviate confusion and not tech-speak your customers into oblivion.

I struggle with this balance while straddling the technical and marketing role at KikScore (and in my day job too).   Your customer base doesn’t share the in-depth knowledge that your team has on the inner-workings of your system, and thus you need to take a step back when responding to a customer inquiry/issue and put yourself in the customer’s shoes.   This entails not only empathizing with the issue at hand, but also providing deeper context surrounding the potential resolution/fix to the customer’s concern and conveying that back to them in a timely and informative manner.

In the world of social media today, any response you share with customers (and prospects) can (and most likely will) be posted or passed along the internet waves and will have an impact on not only the legitimacy of your business/product but also on its future branding potential.

SocialSmallBiz is doing a series on customer support and social media and the intertwining of each.  A fantastic quote to live by, for ANY small business owner “It Takes Months to Find a Customer… seconds to lose one”

How do you handle your customer inquiries and responses?  Please share your best practices and lessons learned with us.

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Posts Tagged ‘customer feedback’

10 Leadership Traits and Skills Needed at a Startup & Small Business: Part 1

This is the first in a two part series on leadership traits and skills that can help increase the chances of startup and small business success.  There are literally thousands of books and probably many more blog posts on how to succeed in a start up or small business.  There are some great sites solely devoted to these topics like the Small Company Blog and StartupNation. Books on leadership in business are also everywhere including ones by like Jack Welch’s Straight from the Gut and Jim Collins who wrote Good to Great and Built to Last. This posts, however, actually tries to bridge these two areas and discuss leadership traits and skills that can help a startup or small business succeed.

In my time at Kikscore and also in conversations with friends, contacts and folks I have met at conferences like SXSW, there seems to be a consensus that the following traits really can help bolster your company:

1. Embrace Wearing Multiple Hats: Small businesses and startups have in their fabric that they are resource constrained. As a result startups and small businesses that often succeed are the ones where the owners are comfortable juggling multiple tasks that may straddle finance, marketing, technology, customer service, operations and business development. But even more importantly the owners need not just embrace the multiple hats, but also at the very same time constantly be thinking two to three steps ahead to determine when is the best time:  a) that you need to switch hats and put on another operational hat or b) when you need to put on a brand new hat in order to ensure success in a certain area of your business.  At early stages of startups and small businesses, the ability for owners to successfully wear these different hats can even determine whether a company survives or fails.  This trait also dovetails with the fourth trait below because it is also important to know when to put down the hat and instead hire an expert.

2. Take & Give Feedback: Owners and leaders in startups and small business need to embrace literally 360 degree feedback.  This is feedback from customers, from vendors, partners, investors, fellow employees, their management team and even their own families!  A continuous feedback loop from all of these parties ensures that you, your business, your product, your team and your partners are having an open and transparent conversation to put your business in the best position for success.  Instead of shying away from feedback, encourage and embrace it especially from your team and your customers.  At first it may be uncomfortable but in the end if you have some level of detachment and a lack of sensitivity/insecurity to others’ comments you can really grow yourself and become a better leader.  Continual feedback from your customers is also critical for building a great product that customers cant get enough of and keep buying!

3. Focus and Refocus: A startup and small business pulls owners and management in many directions.  As a result, it is very easy to lose the focus of your company and your plans for growth because you let other external factors drive your focus.  It is imperative to have a focused set of objectives/goals for the company.  But as a company you need to do more than just have these objectives/goals.  The best startups and small business keep these objectives/goals in the back of their mind in every action they take.  Even more importantly, they measure what they did yesterday, are doing today and will do tomorrow against these objectives/goals.  That is why it is critical that on a regular basis that startup and small business management track progress of the company and day to day tasks against these objectives/goals. Only by doing this will you be able to have a core focus and also continually make sure you refocus on the most important objectives for the business.  We outlined the importance of keeping your startup focused in a previous post here as well as methods to maintain that focus here.

4. Hire and manage outsourced resources: While your role in the startup or small business may be to wear many hats, a critical job is to know when its time to call in an expert in a certain operational area.  When it is clear that you need assistance for product development, marketing, strategy, customer service or even back office operations, its time to outsource.  Outsourcing can save you valuable time, money and help you focus on your core operations and goals of growing your business.  While you focus, your outsourced vendors can step in and help you. But too many outsourcing arrangements fail.  It is not enough just to hire a vendor to perform an operational function for you.  It is critical to the success of your business that you set expectations, train, and create defined deliverables that your outsourced vendor can understand and meet.  It is imperative to set clear expectations, actively manage the outsourced resources and continually measure the value the vendor brings to your company.  In the hiring and managing of these resources, you have to be comfortable with quickly and decisively terminating outsourced vendor relationships that are not working.  Here are a few tools you can use to help manage outsourced technology developers.

5. Be a Great Teammate: Startups and small businesses are only as good as their respective teams.  Therefore the team dynamic is instrumental in business success.  As a result for your company, it is imperative that you support your teammates and you continually deliver great results in your role on the team.  But that is not enough.  Great teammates are the ones that go far beyond what is expected and are relentless in their pursuit of a great product and phenomenal customer experience.  They step in and fill voids when they may exist but the void is actually not readily apparent.  These teammates think two, three and sometimes four steps ahead and take on the responsibility to address the issues that will come up down the road.  The best startups and small businesses are the ones where the teammates continually push each other so that they can each grow to make each other better.  That in turn makes the company and the product better.  Great teammates also mean your fans and customers are happy!  For tips on building the right team check out this excellent post on that topic.

Look out for Part 2 in this series that will be published next week.  Until then, please tell us what you think about the traits and skills you have seen in successful startups and small business.

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See how YouRenew has revolutionized the recycling world

YouRenew was recently showcased on All Things Considered segment NPR.   After frantically going to the website to determine the value of my drawer full of out-dated gadgets, I contacted YouRenew to tell us their adventure story.   David Walker shares the exciting chronicles of the YouRenew journey with KikScore…

1. Tell us about YouRenew and who you focus on serving?

YouRenew is an electronics re-marketing and recycling company that allows individuals to sell back their used mobile electronics and keep them out of landfills.   Customers across the country visit to find their devices, receive an instant price quote and download a free shipping label to send in their devices – once the devices arrive at the YouRenew facility, customers are sent a check within days.

We recently launched CorporateRenew, a service that allows businesses and other organizations to sell back their used cell phones and smart phones to enhance their environmental credibility while adding to their bottom lines.  We have been gaining significant traction across the country with business in a wide variety of fields via our website.

2. How did the YouRenew website and recycle service come about?

YouRenew was founded in March of 2009 by Rich Littlehale and Bob Casey who believed that given a convenient opportunity and proper incentive, individuals and organizations want to do the right thing with their used mobile electronics.  As only 10% of the discarded cell phones in the US were recycled in 2008, Rich and Bob saw tremendous opportunity to grow a business and make significant social change.

3. Where will YouRenew focus most of its energy in 2010?

In 2010 YouRenew and CorporateRenew will focus most of their energy on reaching out to individuals and organizations to let them know that there is a better alternative than the trash can. Both businesses and individuals are able to receive significant value for their used electronics and can take pride in knowing that they won’t end up in a landfill.

4. If you had 2 lessons learned from your business that you could pass on to others about offering an online service, what are those?

The best lesson we can pass on about having an online business is to be fully transparent to the customer. Individuals and business clients want to know exactly what we do with their used electronics, and we show them! Any business that believes in their service as we do at YouRenew and CorporateRenew should be transparent with their customers.

5. As 2010 begins, what do you see as 2 new trends in your business this year?

As 2010 begins we see a lot more individuals and businesses putting significant emphasis on environmental responsibility.  This is a great trend for us as we offer a service that proves that being green is not just an environmentally beneficial decision, but is a financially beneficial decision as well.

6. If your business/store could be any movie or movie character, what movie/movie character would it be and why?

We would have to be Tom Kelly Jr. from Tommy Boy as we are young, creating jobs in Connecticut, and Tommy Boy is simply a great movie!

7. If YouRenew could have a token spokesperson for your company who would it be and why?

In the midst of the Winter Olympics, we would have to go with Apolo Anton Ohno as he revolutionized a niche sport and brought it to national fame.  With e-waste just becoming a significant issue, we are revolutionizing the way individuals and organizations dispose of their used mobile devices.

8. Do you have any parting thoughts for our readers and the small business community?

This year alone 1 billion cell phones will be created world-wide. Help us keep them out of landfills and bring you significant value for your used devices through YouRenew.com and CorporateRenew.com.

Thanks YouRenew… now back to searching through my drawers.  Please share any other recycling tips you’ve discovered.

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Posts Tagged ‘customer feedback’

Issues Escalation and Support Guidelines in a start-up environment

You may have noticed a pattern here at KikScore where feedback and the question of when is a product ‘ready’  are hot topics. So, how do you define, measure, and enforce quality in a start up product? Once the product is ‘live’, how can you effectively support your product and react to customer issues and concerns? There are a few key software quality assurance guidelines to follow that apply to products of all shapes and sizes.

During the development phase you must test, test and retest. Depending upon the complexity of the software being developed, this could be a short or lengthy venture. Testing in phases, as pieces of the application become available, is highly recommended. This allows you to not only find major issues early, but also helps ensure you aren’t building upon sub-par code as the product continues through the life-cycle. Also, find a means to track and report status on any and all issues found during the test cycles. A spreadsheet can work if you don’t have a bug tracking system and there are a few free/easy to use ones available.

Even if you had ample time to test everything you could think of, upon release to the general user community, they will find issues you never dreamed of. Once you are ‘live’, your team needs to gauge the severity of any issue that is uncovered or reported to assess the impact and allocate resource(s) accordingly to address it. This is critical in the case where there are limited development resources and you need to prioritize their work so as not to affect other focus growth areas.

Severity can be broken into 3 levels – this also gives the entire team a common terminology when discussing issues.

Severity 1

— Core functionality is not working.
— There is no available work-around to perform the requested action.
— Error messages are displayed.

Severity 2

— Basic functionality is in question.
— There is a work-around to gain access and perform the requested action.
— The system handles the situation gracefully, either with a general ‘logged out’ message or other user-friendly notification.

Severity 3

— General usability items.
— Application is functioning fine, but confusion is raised throughout the display or general system navigation.

Once you’ve qualified the issue, how do you support it through the process and keep the customer informed?
Let’s assume you have a Severity 1 – how do you deal with it? In a small start-up shop, where most of the team has day jobs, creating an on-call or support tier works wonders.

1. Create a weekly on-call support staff that rotates and consists of 2 resources per week.
On a weekly call (or other avenue that applies) — Identify the 2 on-call resources per 1 week interval

2. During the support week, the 2 resources on-call are responsible for researching issues reported and be point of contact for:
— responding to the customer(s) who reported the issue
— involving other team members as needed to escalate/resolve the issue(s)

3. Support resources are required to provide daily updates to the rest of the team on progress of reported issues.

4. Where a code change or update is required, the support resource(s) schedule a team call to outline next steps and expectations

5. If 4 happens, the entire team should discuss the response back to customer(s) on the fix.

The Golden Rule – If a customer found the issue and actively complains – always treat as Severity 1. Be open and honest with your customers surrounding errors that are found and get a fix released in a timely manner. This builds trust in not only your product and support but builds integrity into your brand. What is your quality cycle or lessons learned?

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KikScore Update: Acting on Feedback, Our Product Enhancements for Online Sellers & Ecommerce Stores

As a startup with  a new product, we at Kikscore have mentioned here a number of times the importance that we and others have stressed on taking user feedback and comments and then acting on them.   If your business and management stick your head in the ground and think you know the market better than your customers, you have a very low chance of succeeding as a business, especially a startup.  We know our product may not be perfect, but as we mentioned earlier this week instead of waiting for perfection we decided as a company that we wanted to push Kikscore out to market in beta form in late 2009 so we could get feedback from online sellers and e-commerce users that had stores.

So here we are in early 2010.  Where are we with the KikScore product? Well here is an update on some of the recent key changes and enhancements we have made to the KikScore product.  These changes came directly from our users, the community and other generous friends, family members and colleagues that took the time to sign up and use our product or take a look at live users of the KikScore product.

1. Load & Uptime Improvements – We improved response and load times of every KikScore seal and KikReport that resides on an online seller’s site.   Uptime for the seals is now the best it has ever been and we will continue to monitor KikScore seal uptimes as we know the importance that has for our customers.

2. Updated User Interface & Look and Feel – We updated the look and feel of the tabs on the KikReport.  This included making the look and feel of Management and Shopping Security tabs easier to read and to include even more easy to use information about a seller’s business, website, background and track record of trustworthiness.  The user interface for the KikReport and some of these tabs was also updated based on feedback so shoppers could easily recognize and interpret the information and data presented in the KikReport of a seller.

3. Updated Comment Platform – We modified and enhanced the comment management platform on the merchant’s KikReport making it even easier for comments about a shopper’s experience to be displayed to online visitors to a small business website.

4. Updated Seal – The KikScore seal has been updated based on both seller and shopper feedback to make the initial KikScore seal that resides on a seller’s website easier to read and interpret.

5. Easier Sign-Up– We listened to our beta users and have made the KikScore sign-up process for merchants more intuitive and easy for merchants.

6. Scoring Model Updates – Based on the data and feedback we continue to receive, we are also making enhancements along with updates to our scoring model that analyzes the trustworthiness and reliability of small businesses, online sellers and merchants.

These are just some of the enhancements and updates to the KikScore product.  We continue to solicit and receive feedback.  During the coming months, you will not only see more enhancements and updates but also much more.  We cannot go into too much detail in the “much more” but the next few months will be exciting for our customers, new customers, the community and the market (and us too!).

Let us know what you think about our enhancements and updates. Also feel free to send us more feedback on KikScore. We love it.

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