Facebook and Twitter: Parallels and What Can SmallBiz Learn From Them?April 18th, 2011 | Leadership,Small Business,Small Business Tips,Social Media | 1 Comment »
According to Cnet, Twitter is disorganized. Now I’m not entirely sure the article is true, but I figured that I could trust Cnet and since they included a link to a Fortune article it looks like it checks out. So, what’s going on with Twitter? Some claim they don’t, exactly, know what they’re doing. There’s a lot of speculation going on, such as some higher-ups spying. Cnet seems to speculate that Twitter is trying to emulate The Social Network. That’s probably not the case. So, what’s really going on with Twitter?
So, Twitter has trouble amongst the higher ups. That’s not surprising. Many startups seem to have that happen especially during a meteoric rise. Remember Facebook? There was some serious chaos going on at Facebook a couple of years ago and Facebook was about the same age as Twitter is now.
However, the difference between Facebook and Twitter is that some argue that Twitter lacks a powerful visionary heading the company. Facebook has Zuckerberg, who, practically, built Facebook according to his vision. Observers claim that Twitter does not have that. Facebook has apparently learned from it’s mistakes and has become a stronger company. Twitter is trying to get there, but some may be fearing that it doesn’t look like anyone wants to take charge. In some ways, Twitter’s investors seem to have more influence over what the company does.
Twitter’s problem seems to be that there are too many men (they’re all male) in positions of power and from the outside at least not a single one of them has been willing to take charge. There are other issues that Twitter has to deal with too, such as the need to sustain growth, prove themselves as a sustainable revenue generating company etc. However, these issues are common for nearly every young company.
Is Twitter a service that is being kept afloat by a trend? From the outside some say it looks pretty unstable and this management issue could distract it further. Like any company, Twitter needs practical and strong leadership. However, whoever takes that position will have to deal with another problem: balancing Twitter’s malleability, where it’s users decide what they want to do with it and what Twitter’s users want out of Twitter. That will ultimately prove whether Twitter can succeed.
So, what can a small business learn from all of this?
First, that it’s important to have a clear plan and vision of where your company is going.
Second, make sure that there is someone who is clearly in charge and providing leadership as we discussed in a previous post about 10 leadership traits in a startup or small business.
Third, know that problems will happen. Almost nothing goes smoothly when running a business. Factor that in when making plans.
Lastly, in tough times work to pull teams together to focus on the future rather than start finger pointing about what happened in the past. Here is a prior post we did on building the right team at a startup that discusses the importance of having a good team at your business.
What do you think about all of this?