Archive for 2010

5 Post-Labor Day Steps To Help Your Business Close 2010 Strong

I went to Ohio for Labor Day weekend to visit my family and also be surrounded by Ohio State Buckeye madness (come on you beat Marshall, lets see what happens this week against Miami, Fl!).  The 8 hour trip from DC there and then back again today got me thinking that we now only have a little less than four months left in 2010.  Wow, this year has passed quickly and I got to thinking about my “to do” list for KikScore.  I kept coming back to one thing as we left Ohio and made our way through WV, PA, MD and finally DC – – –  I have to get my rear end in gear!  So here are my thoughts on how I am going to approach the last four months of the year to help our team at KikScore increase our chances of success.  Maybe these steps will help your small business and startup:

1) Revisit 2010 Goals – As the months of 2010 have passed by, we are constantly reminded of what we want to accomplish by the end of the year.  Now is the time to look at those 2010 goals again and take a hard look in the mirror.  Many things have happened in the last few months which may have switched the focus from one goal to another or to a new objective that popped up mid-year. Now is the time to look at your collective goals and objectives and determine what can be accomplished by focus, planning and executing. We did this back after Memorial Day when we discussed checking our goals at that time! Now is the time to eliminate the items that you will not be able to accomplish and really devote the time, energy and effort to goals and objectives that can be accomplished or substantially progressed by December 31, 2010.

2) Outline Concrete Steps to Execute on Your Plan – For each of the key goals you see a path to accomplishing, make sure you have a plan on how you are going to accomplish these items by the end of the year.  Not just a general plan, but outline concrete steps that you can objectively measure your progress on through the coming weeks and months.

3) Get Low Cost Help – So one of the conversation pieces between my wife & I (between trying to soothe 8 month Asha to sleep through the mountains of West Virginia), was how more small businesses and startups should use high school and college interns.  We at KikScore have a few interns and they have been a tremendous help.  One of them even writes for the blog and her post on identity theft and kids’ social security numbers has a KikScore blog record for most Retweets on Twitter!  So when you are looking at your goals and your overall plan to achieve those goals, carve out a few discreet projects that an intern can help you with.  That help will free up your time to focus on other key steps in your implementation plan.  Some great sites to find interns are your local college career planning websites.  You can visit those sites and fill out a job opening for any type of position.  We have received applications from students of University of Maryland, Cornell University and American University!  Interns can really help give you “more hands” around the business.

4) Talk to Your Customers – As we push to meet our 2010 goals and close the year strong for our business, we are making an effort to talk to our customers so they can give us feedback.  Customers can sometimes provide very useful and even unexpected information and insight into what your business should focus on.  Also one idea for your small business or startup is to simply ask the question what do your customers need to help them close the year strong.  You may even get some information that can help you increase your own sales just by asking your customers what else you can do to help them!

5) Measure Team & Business Progress Daily, Weekly & Monthly – Often we all get buried in the daily slog of activities and endless distractions (even more of a risk with NFL season starting & Fantasy Football!).  What results from that is we do not track our progress and then deadlines slip, tasks do not get completed and we end up hearing the ageless excuse – “I am too busy, I don’t have time for that.”  For entrepreneurs and especially operators of small businesses and startups, that excuse can destroy your chances of business success.  The remedy is accountability.  That is accountability to yourself, your team and to the plan that you have developed to complete the goals.  We have discussed the importance of accountability previously in this post about keeping your business focused.  So every day, at the end of each week and month set aside time to review your task list, the overall plan and where you are at for meeting the objectives/goals.   Then make adjustments accordingly to help you execute on your plan.

And always remember the quote of Hal Moore: “There is always one more thing you can do to increase the odds of success.”

Please tell us your thoughts on how you are going to close strong in 2010.

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Archive for 2010

Comics!

So, I started college this week. Not too bad, although the walk is a bit steep and I could do without the mosquitoes and gnats in the evening. Anyway, here are some comics for your enjoyment, since I couldn’t do a full post this week.

So what do you think about these and the idea that technology is so prevalent in our society?

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Archive for 2010

Online Business – Necessity Or Luxury?

Is your favorite restaurant or local boutique online?    Would you be more likely to purchase something from the local boutique if you could order the latest chenille scarf from your bedside table?

Website hosting companies such as Shopster have made it very simplistic to create a new website and start selling online in minutes.   Having an online site builds trust between consumer and merchant because it can allow a browse before you buy (or eat).   Yet there are still a great number of local restaurants and shops that are reluctant… why?

With the boom of social media, not having a site could be detrimental to your company’s future success.

There are other ways to be active in the online community without a dedicated ‘full’ website.   Creating a dedicated company blog promotes trust and transparency by sharing your company values, and can be done without a full website.

You may think if you only have one or two items to sell, a website is overkill. Even if it’s just one product (such as this unique product for avid boaters –TuftedTopper), the mass consumer base enjoys the convenience of online purchasing. As a merchant, you need to determine what drives the intrigue in your product base.

You’re here reading this, do you have an online business?

How have you built trust and transparency between yourself and your consumers to create repeat customers?

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Archive for 2010

Video: Business & Management Lessons from the Girl Scouts

https://www.youtube.com/watch?v=WAaDJY1UHq0

Here is a great 4 minute video from the Harvard Business Channel from YouTube on some great management lessons from the Girl Scouts.  Check it out and let us know your thoughts!  Who would have known that the folks that bring us Girl Scout cookies could teach us so much about managing a business.

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Archive for 2010

Customer Service 2.0: Is the Phone Number Dead?

First off, you know you’re getting old when you begin a blog post with the phrase “this new generation”…and then comment on how things used to be done.  Of course, you’re probably not that old if you’re writing a blog post in the first place, but my point is, when you start noticing differences, you’re aging is noticeable.

But this new generation has a different view towards customer service.  In my day (ahhh, the 90’s…Nirvana was popular, there were new “Twilight” books, and I had a full head of hair), customer service meant an 800 number.  A big break through was an email address, but you never really relied on getting a message back…so you called customer service to get an answer.

As our customer base at KikScore grows, there is something very noticeably absent — that would be phone calls.  Instead, people are looking at our product videos, sending us emails, asking questions on Twitter.  It’s great in many respects — phone calls are time consuming to process and that costs money.  But the written word and videos often don’t convey specifically the information what a customer is looking to get…so it can either result in a frustrating customer experience or it results in a lot of interaction to get a question answered.

So, I’m getting older and I can roll with the punches and not complain about how things have changed…but I’m not sure if the extinction of the phone number is a good thing.

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Archive for 2010

McIntel-Intel buys McAfee

Unless you really live under a rock( or you’re in a place where you don’t have a cell signal[but, really who doesn’t nowadays? On vacation recently, my father and I saw this one man hiking in El Yunque, Puerto Rico(the U.S’s only rain forest) talking on a cell phone]), you’ve probably heard about Intel buying McAfee for about $7.68  billion(figure courtesy of news channel 8 Portland). Now why would Intel buy McAfee? To get into the security market of course. Traditionally Intel’s core market has been PC processing, however due to the recent economic changes, Intel has decided to branch out into the security market.

What does this mean for us consumers? Apparently Intel has indicated that the impact of the purchase won’t be felt until 2020. Why? Well Intel is most likely planning on putting McAfee’s software on it’s chips. This would better protect cell phones, tablets, e-readers other mobile devices that can connect to the internet. That would make it easier to protect user’s personal data, on those devices where security products can’t be installed easily.

What does this mean for small businesses? Well, according to Intel, it’s to better protect the systems from threats.  After Operation Aurora, Intel decided to up it’s  security measures. Operation Aurora revealed gaps in how protected one’s data really is and Intel has made the deal to step in and try to fill that gap. Therefore down the road, with McAfee software on Intel’s chips, small businesses could assure their customers that their data is well protected.

With this deal, Intel has made security a top priority and has sent our the message that security is more important than ever. Since the internet is changing minute by minute, companies are beginning to change the way they view security and are taking measures to update and upgrade their security measures. And as for the consumers, tools such as McAfee and Kikscore are helping protect against hackers, identity thieves and all the other bad guys out there.

So what are your opinions on the deal and what does this mean for small businesses and consumers?

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Archive for 2010

iTunes Shopper Fraud, Overstock News, New Denver 4G Service and Another Sign the World May be Coming to an End

iTunes Shopper Data Leak – I was reading in TechCrunch the other day about how some fraudsters apparently hacked into the iTunes accounts of some customers that had their accounts attached to Paypal for payment and purchased thousands of dollars worth of music, videos, and applications.  It sounds like this was due to a glitch in the iTunes software and that Apple has agreed to make things right with the customers that were impacted but this is a reminder that money sitting in a Paypal account is essentially the same as a debit card attached directly to your bank account.  If someone gets a hold of your Paypal credentials, your actual money can be stolen instantly so shoppers should be very careful where they allow their Paypal information to be stored.

Overstock Starts a New Shopping Site – Overstock, a publicly traded company, announced yesterday that they are opening a new “private” shopping club site that will offer exclusive deals on certain brand-name merchandise on a rotating basis every 24-72 hours.  This new online store called Eziba should compete with the likes of Vente Privée, Beyond The Rack and One Kings Lane.

Downtown Denver has 4G Service Through Sprint – Like I mentioned in a previous post, I have been the happy owner of a Sprint HTC EVO 4G for almost 3 months now and have been waiting with baited breathe for Clearwire and Sprint to activate their 4G network in Denver that they promised “before the end of 2010”.  Well, nobody is really saying anything yet, but I now get 4G service throughout the downtown Denver area and am loving it!

The Situation Commands $5 Million this Year – I try to stay away from tabloid-type news in my posts here but I just couldn’t stay away from this…in a sign that the apocalypse is near, Mike “The Situation” Sorrentino from the MTV reality series “Jersey Shore” is reportedly pulling down over $5 million this year from endorsements and salary.  Something is wrong with the world when a guy can make that kind of money for making out with trashy women in hot tubs and getting drunk in night clubs!

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Archive for 2010

Small Business & Entrepreneur Tips from Whitney Zimet of I Am The Maven

Today’s small business interview is with the fabulous Whitney Zimet of I Am The Maven. Whitney runs a really cool site that connects moms with local deals.  Some of these great deals include offers at cool restaurants, fun family activities, shops and even online deals on a range of items.  Whitney has taken her super diverse professional experience including a stint as a corporate marketing executive at Redken and she over the last 14 years has lived in LA, NY, DC, Ann Arbor, Atlanta and now Miami.  It was during these last 14 years that people started calling Whitney “The Maven.” So in 2008 she tapped into her small business, startup and entrepreneurial roots to start I Am The Maven.  Her motto is simple: connecting savvy moms to fabulous local deals at the best places! Whitney’s story is a great read for the small business community and she gives us all some great tips in this interview.

1. Tell us about I am the Maven and who you focus on serving?

I Am The Maven connects savvy moms with fabulous deals at the best places.  We find the best local shops, food, services and activities in the Miami area and provide coupons, behind-the-scenes videos and all the scoop to hook moms up with exceptional local businesses.

2. How did you get your started selling online?

After I graduated from Emory University, I was a pretty successful executive recruiter until I found my niche in corporate marketing/advertising with Redken in NYC.  I met my husband, then moved several times (Los Angeles, Ann Arbor, Miami) for his career.  Along the way, people started calling me their “Maven” (a.k.a. a go-to girl for recommendations on just about anything).  I wanted to meld the things I enjoyed and was good at at into my own business.  This would allow me to attend ballet recitals and generally be present in my children’s lives while keeping my brain sharp and my confidence as a woman and professional.  As a mom myself, I saw a need to cut through the clutter of traditional advertising and compel action amongst the mom community– specifically directing them to fabulous stuff that caters to their lifestyle (whether a doctor, a donut place or an eco-friendly carpet cleaning company).

3. What inspires you to grow the I am the Maven business?

Firstly, I feel that there are wonderful local businesses that many moms don’t go to or even know of because they are so busy running around and being totally overwhelmed.  Why not go to a local shoe store that really knows how to fit your child’s feet & carries the brands you want and some new ones you might not know about?  My dad had his own retail store for 27 years, so I have lots of empathy for small business owners.  Secondly, I want to create a winning formula for a business that can be franchised to other local mavens.  I believe there are a large number of smart, savvy women out there who may have put their own careers on hold or to the side to raise a family.  The standard 8-5 of corporate America is NOT friendly to moms and some of the other opportunities for flexible employment are not inspiring to me or make me feel uncomfortable about having to sell stuff to friends and family.  I feel that I Am The Maven is an unbelievable brand that, with the right local maven, can be a fulfilling and rewarding opportunity both for the maven herself and for the local business community.

4. If you had 2 lessons learned from your business that you could pass on to others about selling online, what are those?

I don’t actually sell anything online, rather I provide information, coupons, contests, videos and other fun stuff.  In March 2010 my website was relaunched after a year of development.  It was incredibly difficult and time-consuming but ultimately extremely successful.  My advice to people about an online presence is to keep it simple and clean and VERY easy to navigate AND to have a Content Management System (CMS) so you can update your site yourself.  Also, don’t neglect the SEO stuff.  If you send out emails to a distribution list, tailor the message for the groups.  For example, I don’t send emails detailing a special new patient rate at a Miami dentist to the people who elect to receive my “Online/Everywhere MavenDeals.”

5. Where will I am the Maven focus most of its energy this year?

We are expanding our presence to 35 local schools (offline we distribute reusable grocery bags called MavenBags filled with custom gift cards to Maven-Approved businesses) and will be attending more community events that focus on the family. Additionally, we’ll be leveraging the Maven-Approved brand by creating cross-promotions with non-conflicting featured businesses that allow them to get more bang for their buck!  Lastly, we’ll be adding staff locally so that I can begin to focus on franchising opportunities and other corporate initiatives.

6. What do you see as 2 new trends in for small business and in your business?

I feel that small businesses are recognizing that they can’t do everything themselves.  Like my business, there are others out there who are motivated to work with smaller businesses and are tailoring programs to meet their needs.  It used to be that it was all about the big accounts– big national names.  Now marketers, website designers and other professionals are coming up with ways to help smaller businesses in more sophisticated ways, that don’t cost an arm and a leg.  Another trend I see is that local businesses are teaming up to drive customers into their location– whether with events, cross-promotions, business improvement districts & local chamber of commerce.

7. If your business/store could be any movie or movie character, what movie/movie character would it be and why?

I guess I Am The Maven would be a cross of a less vicious version of Meryl Streep’s magazine editor character in “The Devil Wears Prada” (specifically her intolerance of anything sub-par) and Michelle Pfeiffer’s struggling career mom in “One Fine Day” (who made a costume out of duct tape and shoulder pads that were in her purse; also the romantic interest of George Clooney- yummy!)

8. If I am the Maven could have a dream spokesperson for your company who would it be and why?

This is a tough one as I am the maven.  Literally.  But I guess Oprah is a close second, although I don’t think she has kids.

9. What is the biggest challenge that I am the Maven faces as a small business and how do you work to overcome that challenge?

It’s absolutely critical that the businesses we promote meet the certain quality standards for value, convenience, the fun factor, price, selection, service, eco-friendliness (if possible), etc.  This is the cornerstone of the I Am The Maven brand.  Particularly when I began the business, it was a struggle to get certain businesses to participate because they were either already successful/awesome (which is why I approached them) or because they didn’t “get” what “Maven-Approved” would grow to mean in the community or the only businesses that were interested weren’t suitable for our audience.

It’s always difficult to turn away a shop or whatever that just doesn’t meet our standards.  But can you imagine if we worked with a shop that was totally disorganized with bad lighting in the fitting rooms and a salesperson who was no-where to be found?  That would compromise the integrity of our brand.  Another challenge is there is a certain amount of exclusivity to I Am The Maven, depending on the level of promotion the business elects.  For example, you won’t see 5 pizza places in the same general area on our website.  This limits the number of businesses we can promote, which of course limits our revenue.

10. Do you have any parting thoughts for our readers and the small business community?

I never thought I would be an entrepreneur (although if you ask my friends and family they would tell you they aren’t surprised) but the stay-at-home mom thing just wasn’t enough for me.  I looked at my professional strengths and what I actually ENJOY doing.  Sometimes those don’t mesh, but for me they did.  I thought about a problem in the marketplace that I could solve (moms finding out about good local places and being incentivized to go to them).  Then I put my nose to the grindstone and planned the heck out of my business concept. When I launched in October 2008, I began rather small and incrementally grew, never allowing my growth to outpace my revenue except on rare occasions (like my website re-build) when I knew I could re-coup.  I have stayed true to my voice and my brand and, with only a few unpleasant exceptions, followed my gut even when all the other signs pointed the other direction.  Being a successful small business owner and entrepreneur means you must be relentless in your pursuit of excellence. I love being my own boss!

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Archive for 2010

How Do I Trust That my Hotel Isn't Infected with BedBugs: The Internet/Social Media

Business travel is getting worse every day.  There are fewer flights, more screaming kids on the plane, and less leg room.  I thought we had hit the bottom, but I was wrong.  Instead, business travel includes another perk — the resurgence of bed bugs.  Apparently New York City is filled with these horrible creatures.  They are in the hotels, the apartments, the movie theaters, and probably in the Nuts4Nuts stands. 

Of course I have to travel to NYC occassionally for business.  This isn’t great, because the thought of bugs crawling around in my room will keep me up all night (I’m not really an enthusiastic camper).  Want a creepy fact about bed bugs?  They only have to eat once a year!  They also hide in your furniture.  These a patient, efficient monsters.

So what should I do?  I could refuse to travel and stop making money.  But then I’ll be homeless, which is fraught with many bug-filled nights.  Instead of taking a job in sterile lab, I turned to the Internet and found several blogs and websites that give you a heads up if there have been reports of bed bugs.  The best one is the Bed Bug Registry.   

I know it’s commonplace to turn to the Internet to find information.  But this particular offline problem is ideally suited for the web/social media.  It has to be constantly updated and rumor is as valuable as fact.  I don’t care if there has been a conclusive determination of bed bug existence.  If there is a whiff of any type of bug sighting, I’m not going to that hotel.

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Archive for 2010

The Magic of Metrics

As a small business grows and not only builds the customer base but also expands the solution offerings, a metrics tracking method should be developed. There are a wealth of options of different metrics to track across any business. The hype for small companies seem to focus on SEO and website traffic metrics, but there are other business and process facing metrics that can greatly help a small business grow and succeed.

This article promotesmetrics are magic.  Key areas that can keep all team members in-check are to outline metrics surrounding milestones with dates and deadlines, and tracking of metrics like calls, presentations, programming modules, etc.

Depending up on the size and complexity of your business, utilizing a tool set to track and report on metrics could be very useful.  This provides the business leaders an avenue in which to review and evaluate trends and to determine if new solutions are working as expected and increasing cash flow.

Metrics help to outline the quality and measurement of success for any given business, product or process.  As a small business owner, factoring quality into daily activities helps to keep the entire team focused on top quality solutions and practices

What defines a quality metric and tips how to determine where your solution measures up?  The key is to create a metrics roadmap early in your business cycle so that you can formulate processes and checkpoints throughout that adhere to it.

The metrics you track will change over time, as your business expands (or shrinks).  You must also be diligent in that tracking process and share out not only the positive metrics, but the negative ones as well with your entire team. The only way to improve upon your business processes and ensure quality is to define the metrics and make appropriate changes to continue to improve them.  And allow your business to evolve in a positive light by continuously reviewing the metrics and creating new benchmarks that define your business success.

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