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Online Business – Necessity Or Luxury?

September 1st, 2010 | KikScore & KikReport,Online & Small Business Resources,shopping,Small Business Tips | No Comments »

Is your favorite restaurant or local boutique online?    Would you be more likely to purchase something from the local boutique if you could order the latest chenille scarf from your bedside table?

Website hosting companies such as Shopster have made it very simplistic to create a new website and start selling online in minutes.   Having an online site builds trust between consumer and merchant because it can allow a browse before you buy (or eat).   Yet there are still a great number of local restaurants and shops that are reluctant… why?

With the boom of social media, not having a site could be detrimental to your company’s future success.

There are other ways to be active in the online community without a dedicated ‘full’ website.   Creating a dedicated company blog promotes trust and transparency by sharing your company values, and can be done without a full website.

You may think if you only have one or two items to sell, a website is overkill. Even if it’s just one product (such as this unique product for avid boaters –TuftedTopper), the mass consumer base enjoys the convenience of online purchasing. As a merchant, you need to determine what drives the intrigue in your product base.

You’re here reading this, do you have an online business?

How have you built trust and transparency between yourself and your consumers to create repeat customers?

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