Archive for 2010

The New Health Care Plan: Does Anyone Know How This Really Impacts Small Business?

Whether you’re for it or against it, the new health care law that was just passed is a big deal.  What was a patch-work of state and federal laws focused on certain groups has been replaced with an entirely new system (unless you’re from Massachusetts, and then it’s pretty much the same as what you’ve been experiencing for the past several years). 

As any American does, regardless of my ideology, I started to wonder how does this new bill impact me (and KikScore).  Now KikScore is unique in that each team member is an owner (meaning we don’t have any actual employees), and most of us have day jobs that cover our health insurance.  But as we grow (in terms of hiring employees or having team members work full time on the company), that’s when this new law will be relevant.  In trying to understand the actual impact of the laws, I’m really left with two choices: (a) read the actual bill (which is unbelievably long); or (b) rely on a summary from a group or groups that have a vested interest in pushing me one way or an another in how to view the bill.  In other words, I haven’t a clue how this will actually impact small businesses.  According the White House, it will allow small businesses a $3500 tax credit for each employee.  According to those opposed to the law, it will act as a large drain and penalizes small business owners (who can’t afford to cover the employee insurance cost). 

I found a good articleon the new law in the USA Today…you’ll note that it’s a question/answer type of article and the small business owner starts off with “I think the new health care law stinks”.  Ok, so he’s definitely taken a position.  I won’t summarize the whole article, but it does point out: (a) health care for small businesses will become more affordable (as the new system creates bigger buyer pools for the insurance; and (b) the penalty for not buying insurance doesn’t affect those businesses with less than 50 employees. 

I’m still fuzzy on what this new law means to Small Business owners, but if you have any better understanding (or just plain feelings on the topic), please feel free to share.

Tweet This Post

Archive for 2010

KikScore Interviews Name.com – Local Denver Domain Registration Company

I stumbled upon Name.com about a month ago while researching local small businesses.  They are a close knit team that is very active in the Denver community and show a strong passion for small business and teamwork.  Lesley Yarbrough, the Community Manager of Name.com shares with us their exciting story.

1. Tell us about Name.com and who you focus on serving?

Name.com was founded in 2003 by Bill Mushkin, who previously founded Mushkin Enhanced. Our office is located in gorgeous Denver, CO in an old building that was part of Lowry Air Force Base.   Name.comis comprised of an awesome  and diverse group of people working hard to create innovative tools and provide our customers with the best service possible.

Really we focus on serving three different groups:

• Retail customers
• Small to medium sized business and startups
• Domain investors or “domainers”

2. There are a lot of domain sites out there.  How does Name.com differentiate from the competition?

We try to provide the best search tools we can to help our customers find the right name for their needs. For instance, our Domain Suggestion tool  is very unique in that it not only provides our keyword suggestions, but also Internationalized Domain Name (IDN) translations and Google Keyword suggestions. We also offer over 50 extensions for registration and awesome, personal support for all of our customers.

3. Where will Name.com focus most of its energy in 2010?

A lot of our energy in 2010 is going to be focused on reaching out to our community and establishing more of a local/regional presence here in Colorado. We’ve recently hired a Community Manager to help us with this effort. We also want to focus on improving our search capabilities and providing more value-added products to our customers.

4. If you had 2 lessons learned from your business that you could pass on to others about having an online business, what are those?

Try new ideas and act on them quickly, because if you don’t someone will beat you to the punch. Also we’re working to create more strategic partnerships and “acting quickly” can be applied to that as well.

5. As 2010 begins, what do you see as 2 new trends in your business this year?

IDNs are pretty popular in the investor community and we see those becoming more mainstream this year. We think we’ll also start to see a higher adoption rate of alternative extensions (.TV, .MOBI, .IM, .TEL, etc.) as fewer .COM and .NET domains are available.

6. If your business/store could be any movie or movie character, what movie/movie character would it be and why?

Honestly, the first thing that came to mind was The Big Lebowski .  We’re genuine, laid back, and we can get the job done. The Dude abides.

7. If Name.com could have a dream spokesperson for your company who would it be and why?

Why Gary Vaynerchuk of course! We’re huge fans of Gary in our office, we love his passion, his hard work, and his honesty.  We take what he has to say to heart and try to crush it every day. He actually did a personalized video for us recently when we ordered a bunch of his books for a promotion.

8. How do the folks at Name.com let loose after a busy day working?

We’re a diverse bunch, so we let loose a few different ways. Being located in Colorado we have access to great biking, hiking, skiing, and all that fun stuff. We have a ping pong table in our office and sometimes we’ll have tournaments, so there’s a bit of friendly competition going on. We also do a weekly web show called Beer Fridays.

9. Do you have any parting thoughts for our readers and the small business community?

Work hard, show your customers you care, and keep on rockin’!

Tweet This Post

Archive for 2010

Small Business Marketing 101 Video: "I Hate Saying No to Customers"

This is an excellent 12 minute video that was put together by the Small Business Administration that covers small business marketing. If you do not know, the SBA has a ton of great resources for startups, entrepreneurs and small businesses that every business should take advantage of and use.  In addition to the SBA,  SCORE is another fabulous resource for small businesses as they are literally “Counselors to America’s Small Business.”  SCORE provides free counseling, mentoring and guidance to small businesses around the country.  SCORE and the SBA often partner up on small business initiatives.  If you have not checked out either of these great resources, KikScore highly recommends both.

The Small Business Marketing 101 video is full of practical tips and features successful entrepreneurs offering techniques for marketing your small business.  The short video also includes an interview with Warren Brown, host of Food Network’s Sugar Rush, and owner of Cake Love bakery in Washington, DC.  We like Warren even more because, like a couple of us at KikScore, he is a recovering lawyer who is an entrepreneur.  He is also the one in the video that says: “I hate saying no to customers.”  Warren has some great guidance on how to overcome saying “No!”

Check out the video and let us know your thoughts in the comments.

Tweet This Post

Archive for 2010

Is March Madness Good for the Office?

Every year corporate efficiency wonks (or as I like to call them, the Fun Police) estimate the many billions lost by employees following the NCAA basketball tourney.  People take off work to watch the games, they talk about upsets (likeNotre Dame’s stunning loss to Old Dominion), and I’ve heard that people even participate in office betting pools.  Those sound fun…I should that out some time.   

Admittedly, focusing on college basketball isn’t business focused, but I think March Madness is good for business for a few reasons:

1.  Office morale: Betting on basketball games is an office equalizer.  The CEO is no smarter than a sales rep on who is going to win the tourney — and taking money from the bosses, if you do win, is a sweet thing.

2.  Enhance your ability to make small talk:  often when talking with customers (or potential customers), you don’t have anything in terms of small talk.  For the next several weeks, you have endless amounts of small talk (how you’re doing in the office pool, your favorite team getting beat by Old Dominion etc…etc..).  It’s the same reason why I like People Magazine, it gives me material so I can talk with anyone.

3.  Improves your project management ability:  anyone who has ever run an office betting pool will tell you that it is a nightmare unless you’re organized.  What better way to break in your new project manager than by throwing him an illegal office pool.

What’s your thoughts on the NCAA tourney?

Tweet This Post

Archive for 2010

Influences of the Entrepreneurial Spirit

As I prepare for a family visit this weekend to celebrate a milestone birthday (yes, mine), I reflect upon the choices I have made in life and the influences that got me to where I am today.  It also brings a bit of sadness in the fact that my father won’t be joining our celebration as we lost him to ALS in 2006… but when I think about influence, his strength and charisma still impact me today.

My father was a welding salesman, back in the 70’s-80’s when face-to-face sales were the only option.  He was an extremely successful business man within that format. Yet, my dad also always had something else ‘cooking’ on the side to fulfill his inventor spirit.  Most of his creations were related to the welding world, but he (and his partner) had one amazing idea way back when in inventing an above the ground swimming pool light – it installed in the side and lit up the inside of the pool, underwater, and was the first of its kind. Dad tested his invention on our pool and then worked to market it in local stores.  My sister and I were brought on board to silk-screen the product logos onto the lights in our garage.  It was exhilarating to be part of a new idea and see it grow, I was 9 years old…

While the underwater light venture didn’t expand, (there’s a long story of trusting the wrong manufacturing firm – another example of why choosing the right team is critical)  the perseverance my dad had in trying out his ideas and having that ‘side business’ was very inspirational.  Over the course of my life, my dad often encouraged me to make choices that may have seemed ‘out of my comfort zone’… which led me to a life of independence and a strong appreciation for the entrepreneurial spirit.

While my involvement in the KikScore venture started after my dad’s passing… I know he’s looking down proud as can be. What is your small business spiritual story? Share it with us!

Tweet This Post

Archive for 2010

StartUp Tax Break: Let's Follow Wisconsin's Lead

Thanks to the fine folks at BusinessWeek, specifically Kay Koplovitz, I was introduced to a concept that should be embraced by Congress if we’re serious about jump-starting the economy — give angel investors a tax credit for investing in startup companies.  This concept just makes sense if you think about a few different points:

1.  Most people work for small businesses — to generate real job growth you’ve got to encourage small business growth.  Incentivizing investment in startups will pull up the slack created by massive job layoffs, and in turn will foster innovation.

2.  It levels the playing field with other investments — The government incentivizes other investments all the time.  If you want to buy a home or second home, you can write off interest expense.  If you invest in publicly traded stock (and lose money) you can take an offset on other gains or your income.  Why not also incentivize investments in the oft overlooked startups?

3.  It already works — as Ms. Koplovitz points out, this concept isn’t new.  In fact, thirty states already have similar programs in place (albeit on a smaller scale).  Seven years ago, Wisconsin started a program that provided angels a tax credit.  Investments in startups have since ballooned from $1.5M to over $15M.  Wisconsin working to expand the program (as it staves off pressures from unemployment and increases business tax revenues).

Thanks to BusinessWeek and Ms. Koplovitz for raising this idea.  Please send along any other small business tax ideas.

Tweet This Post

Archive for 2010

Kikscore Interviews World of Toy Car's Mike Miller on Selling Online

I came across Mike Miller from the World of Toy Cars on Twitter a few months ago. The World of Toys Cars (WOTC) is an online store that focuses on diecast vehicles and vintage toys.  Its a car and toy collector’s paradise and Mike has some really amazing models including NASCAR, motorcycles,  Hot Wheels and aircraft just to name a few.  In this post,  KikScore sits down with Mike so that he can tell our community his small business story and more about his very cool website.

1. Tell us about WOTC and who you focuses on serving?

World of Toy Cars was created in such a fashion that collectors can easily find specific toy cars. Most collectors are always looking for specific models, either Volkswagons, Corvettes, trucks or maybe just Police Cars…but each collector is defined by something they like. There are always collectors that just collect Matchbox,..or just Hot Wheels,..but again, the ones they cant find in stores, they have to revert to the second market like eBay or sites such World of Toy Cars.

2. How did you get your started selling online?

I started selling online back in 1998, when eBay was just getting started. I was listing items with no pictures, and selling usually all the time. The client base was new and wanting items. I soon learned the art of pictures, uploading, taught myself HTLM, and created eye catching auctions which drastically improved my results.

3. Where will WOTC focus most of its energy in 2010?

WOTC will continue bringing new and exciting models to the online community. The task of documenting each item, photographing, and creating each listing individually is exhausting. Its also something that can only be done by myself, as condition of the card or package, the item itself, are there variations, year, where it was made, and the rarity (value) of the complete item is Critical.

4. If you had 2 lessons learned from your business that you could pass on to others about selling online, what are those?

Two very simple things that MUST be done if you want to sell online. You must spell correctly! And you must have perfect pictures. Both those things tell everything about a seller, and yet the buyer has hardly seen your stuff. Once a buyer detects bad spelling, or blurry pictures, they are GONE.

5. As 2010 starts, what do you see as 2 new trends in your business this year?

The ever changing search engine optimization. This is critical again in the online world, and Google who basically controls the strings here, is always updating…so you as a seller must update also. The second is not really a trend, but its opening up, is worldwide shipping. People must get onboard with shipping globally if they want to be successful. More and more information is available now about different countries and their guidelines. People must educate themselves and grab those open markets.

6. If WOTC could have a dream spokesperson for your company who would it be and why?

It would have to be someone with a sense of humor, people relate and remember when they are made to laugh!

7. How do the folks at WOTC let loose after a busy day working?

Usually a good meal, and then out to check stores to find new and fun toys!!

8. Do you have any parting thoughts for our readers and the small business community?

If you want to succeed on the WWW, you must learn to ship worldwide. You have the whole world at your doorstep, looking at your items, and your telling most of them to go away because you dont like where they live. Imagine if stores or restaurants did that!! I have been shipping all over the world for 12 years now, I communicate to everybody in their own language with Google translate, and international sales account fo over 50% of my business.

The other thing I have noticed is many sellers have tons of rules to deter business. I have had people refuse to sell to me simply because they dont want to go to the USPS, or the forms are too lengthy to fill out, so they cancel my purchase. Why are you even selling things? That baffles me…you want to sell…make it easy to buy…it happens, it works…so do it!

KikScore would like to thank Mike for this interview. If you have questions for Mike, leave them in the comments section below and we will make sure they get answered.

Tweet This Post

Archive for 2010

KikScore Says Goodbye to Windy, a One of a Kind Horse – RIP

Part of the KikScore family yesterday lost a wonderful horse, named Windy.  After nearly 30 years eating, playing, trotting, bringing a lot of joy to many people’s lives and making lots of friends with so many horses at his home at Missing Maple Farm in Centreville, Virginia, Windy moved on.  I could have easily disliked Windy because he came from Pittsburgh, and as many people know since I am from Cleveland I generally have a dislike for all things Pittsburgh (except from wife who happens to be from there!).  We moved Windy up from just outside of Pittsburgh around 2002 where he had been living on my wife’s mom’s farm since my wife was 11 years old!  Windy immediately liked his new surroundings on Missing Maple Farm where the owners Vickie and Frank showered Windy with huge amounts of love and gave Windy dozens of new horse friends to meet, hang out with on literally dozens of acres of gorgeous land that bordered historic Civil War battle fields.

One of my favorite stories about Windy was actually a story about how clueless I can be at times.  I have to try to set the scene for you.  Imagine a beautiful wintery, Saturday afternoon where there was probably 3 inches of snow on the ground.  My wife and I had gone out to one of the far fields at Missing Maple where all you are surrounded by are the vast rolling Virginia hills. There was a mass of trees off in the distance that bordered the outer boundary of the multi-acre farm.  The wind was cool but the air was not super cold.  It was really nice as you could see for miles and the field all around us were dotted with other horses and bails of hay.  In the distance well behind us was the owner’s farm where we had parked.

So after walking a considerable distance through these rolling fields, my wife, Rebecca, went off  find Windy to feed him his favorite treats which consisted of a bag of carrots, a few apples and some sugar cubes.  (If we all could just eat so simply!).  There she was walking through the field as I stayed some distance behind her.  What was I doing?  To set the stage, this was back when I was working at my old law firm job and 24/7 work was just something we unfortunately did.  So I was doing the Blackberry death march through the field.  You know that, look down at your Blackberry tap a few keys, look up to make sure you dont step into a pile of horse manure, walk a bit more, bury yourself in the latest email and respond because it is just “so urgent.”  As I spent the next 10 minutes reading, typing, looking up for a second, returning to reading, typing, cursing the client (or my boss!), narrowly avoiding stepping in some fresh steaming droppings, typing some more I was in a world far from that snowy, beautiful farm.

I can not really now remember why, but for some reason I suddenly stopped in the middle of this snowy field, where all I was surrounded by was a few horses, some wood fencing that separated the fields from the trees and just acres of space and quiet. I looked up from my Blackberry.  There I could see my wife off in the distance feeding Windy his carrots and the last remnants of those apples.  You could tell from his face and how he was jumping around softly in the snowy field that he was so excited for the sugar cubes that were coming for dessert.  Windy was just so so happy eating away and all I could think was here I am buried in my Blackberry and I was missing this amazingly cool moment out here in the snow, deep in nature and so far from my law firm’s office that had me sucked into a Blackberry instead!

So Windy, thanks so much for making me realize I have to put that darn Blackberry (and now Iphone) down and take in these special moments!  You brought such special happiness to our family….when you were not trying to toss my wife out of the saddle, and we will all miss you.

Keep trotting Windy!  Make sure you now go see Blue from Old School because I am sure he will want to take a ride with you. We also want to thank Frank and Vickie for doing such a wonderful and amazing job taking care of Windy throughout the years.  We will never forget that and it is so appreciated. If anyone has a horse that needs bordered in the DC/VA/MD area, check out Missing Maple Farm.

Tweet This Post

Archive for 2010

Business Lessons From The Wire

As a die-hard Sopranos fan, I resisted getting to involved into another t.v. crime drama.  So I’ve been avoiding watching The Wire for the past 8 years.  Not because I didn’t think it would be good, but because I knew it would be.  The last thing I needed was another drawn out man-soap-opera that sucks away my time.  Of course this past Saturday, with nothing good on my DVR, I got hooked.  But I noticed an interesting thing about the show — it’s mostly about small business.

Ok, the small businesses involved are necessarily legitimate or savory, but that doesn’t mean lessons can’t be learned.  If you think about it, the fact that the Barksdale gang is being constantly pursued/monitored by the police makes their success even more impressive.  If you’re running a legitimate business, all you have to worry about is the marketplace and your competition undercutting you.  The Wire entrepreneurs had to face the prospect of being wiped out (literally) by other gangs (Omar included) and/or going to prison.  Now they really didn’t have to worry about a market, as they were selling drugs to junkies, but still it’s impressive.  Now what are the actual business lessons?  I see a few of them:

1.  Clear Roles:  While flexibility is good, with lean operations, it’s also important that everyone on the team knows what they are supposed to do.  You never see a street-peddler trying to figure out what his job is.  He’s there to sell drugs to the entire neighborhood.

2.  Nothing Beats Face-To-Face Communications:  The Barksdale Crew stayed off their cell phones and resorted to pagers.  But most of the real conversations about business were done in person.  Of course it was done to avoid being tracked by the police, but the practice still seems to be a good one.  Take the time to talk with your employees/partners in person.

3. Ride out The Bad Times: Just because you’ve been convicted and sentenced to jail doesn’t mean you should give up.  Not universally applicable, but for some of this, this is great advice.  Seriously, though, business may be down at a given moment, but if you keep working on the product and marketing, good things are bound to happen.

Of course, if I’m missing any other vital business lessons, please feel free to let me know.

Tweet This Post

Archive for 2010

Small Business Interview with Kimberley Stewart from OnBoard Outfitters

Kimberley Stewart with OnBoard Outfitters took some time to share some small business tips with us including her thoughts on website development, corporate vision, getting venture capital funding, and Matthew McConaughey (what else!).  Onboard Outfitters specializes in making comfortable baby carriers that can be used in water or on land.

Tell us about OnBoard Outfitters and who you focus on serving?

OnBoard Outfitters designs products and accessories for the active lifestyle so you can get onboard with life!  We use performance fabrics to innovate and enhance the use of products that individuals and families use in their active, everyday lives.  We also develop fitness programs that utilize some of our products, to encourage families to be fit and active together, and to teach kids to love fitness at an early age.  Our products are made for all ages, in various markets such as juvenile products, sports/athletics, outdoor recreation, travel, health/fitness, and medical/therapeutic.

Our first product is the innovative SportsBabyTM infant carrier, the only dual water-land carrier on the market, made for active moms and dads who live life “on the go” and want to take baby everywhere with them:  in the pool, to the beach, camping and hiking, in the snow and rain, or just a walk in the park.  Moms swear to us that their babies don’t want to get out of the carrier – it’s so soft and comfortable.  And several parents tell us that it is their preferred carrier.  Dads love it because of its “engineered” design – “It’s not just a piece of cotton with shoulder straps.”  

How did you get your started selling online?

When I joined OnBoard in 2008, we created a new LLC and decided to sell the remaining inventory of our SportsBaby infant carrier (from my partner’s former LLC), while we prepared a business plan to obtain funding.  So, we needed a website to sell the carriers.  We have also reached out to several other online retailers who now also sell the SportsBaby.  OnBoard will not be a retailer to the public going forward.  We will sell via retail partners, such as small, independent retailers and boutiques, and larger mass merchandisers.  We will also have a limited B2B division to sell directly to practitioners.

Where will OnBoard Outfitters focus most of its energy in 2010?

Getting funding!  And developing our launch products and fitness programs.  We will also focus on building consumer awareness, sales, and brand loyalty.

If you had 2 lessons learned from your business that you could pass on to others about selling online, what are those?

1.  Spend the money to get a good website.  We went with a woman who did “websites for small businesses” but she really wasn’t experienced in sites with a retail/shopping cart component.  So, the site looked okay on the surface, but I later learned that she had used very amateur programming on the back end, making it enormously difficult for another web programmer to make changes.  This also limited our SEO.  And she chose archaic shopping cart software, which also limits us in being able to calculate international shipping, for example.

2.  Have a reliable customer service and fulfillment system in place.  You have to be able to ship within 24 hours of receiving the order.  With a new company and product, you can’t afford to alienate any customers with bad service.  Once, a woman from Ohio called me, wanting to buy a carrier for her daughter.  She said she had tried to apply a promotional discount to her order online but couldn’t get it to work, so I gave her our Friends and Family discount, which was a greater discount.  I didn’t have the capability to process her order and credit card over the phone, so I trusted her word that she would mail me a check that day, and I shipped the carrier to her.  I did whatever was required to give her a positive shopping experience with OnBoard Outfitters and the SportsBaby carrier.

As 2009 closes, what do you see as 2 new trends in your business this year?

We haven’t been in business long enough, or had enough sales, to see a trend, but we are now finding other sites that focus on active parents and outdoor living with kids, so we are gaining a lot of attention with these sites, and finding people who “catch our vision” of sporty, fun products for infants and parents.

Overall, the fitness/health industry and the juvenile products industry have remained strong in spite of the weak economy, so we think this will help us be competitive and see some growth in the next few years.

If your business/store could be any movie or movie character, what movie/movie character would it be and why?

Let’s see . . . If OnBoard Outfitters were a movie, we’d be a cross between “Baby Boom” (Diane Keaton) and “Gracie.”  “Baby Boom” is, at the highest level, about a woman (we’re two women) who saw a need in the baby market and created a solution.  “Gracie” is a film about a young girl who loves to play soccer, and pushes to get other girls involved in the game.  Both films also express the theme of not letting anyone tell you that you can’t do something – anything is possible with some effort and vision! 

OnBoard’s underlying goal is to help combat childhood obesity by getting kids involved in fitness at a young age – even as infants – and to exercise with their parents so family fitness becomes a way of life and a fun way to spend time together.

If OnBoard Outfitters could have a dream spokesperson for your company who would it be and why?

Based on our current SportsBaby product, our dream MALE spokesperson would be Matthew McConaughey.  He is the epitome of a cool sports-loving dad, who lives on Malibu beach and sports his baby around.

Our dream FEMALE spokesperson would be Kathy Ireland.  She is an amazingly successful female entrepreneur, mom, and a dedicated spokesperson for families and family fitness.

How do the folks at OnBoard Outfitters let loose after a busy day working?

My business partner, Lisa LaBelle, is the fitness expert, so she’ll do something like run a marathon.  I eat chocolate.  All day long.

Do you have any parting thoughts for our readers and the small business community?

Starting a business is hard work, and requires a clear vision and plan of how to move from point A to point B to point C.  Get good, seasoned advisors on your team to guide you and also open doors for you.  Spend time at your local Small Business Community Development Center for free advice (or for a nominal fee) on all aspects of business development.  And network like crazy!

Tweet This Post