Will Entrepreneurs and Pizza Palors Save the U.S. Economy?January 7th, 2010 | Small Business | No Comments »
Financial markets have melted down, real estate industry has a faint heart beat, and Corporate America has been laying off people by hundreds of thousands each month. People are concerned about job security and not spending any more on expensive trips or dinners. Not an ideal recipe for an economy or starting a business. Or is it?
There is a saying that you should “never underestimate the US consumer” — that is especially true for consumption of food. More specifically, it is true for consumption of pizza. Pizza is on my mind for two reasons. First, we are in full swing of the football season and it seems that every weekend I’m eating pizza and watching football each Sunday. Quick tangent — I’m loving the new Domino’s Pizza. Throw in some Chicken Kickers with ESPN, and you’ve got a great little Sunday.
The second reason for my focus on pizza is an article that I stumbled across in the USA Today. It discusses the rise of entrepreneurs in the form of franchisee owners, with a particular focus on CiCis Pizza franchises. I did a little research and found that in this recession, Dominos continues to grow (just an fyi, my hope is to praise Dominos enough to get some free pizza out of this blog posting). The pizza business has only flurished in this environment. There is also a profile in the WSJ this past week on California Pizza Kitchen — with their founders leaving the law as defense attorneys to create a pizza chain concept.
As the numbers are showing, Americans love pizza. It’s cheap and tasty, it’s also relatively easy to start a pizza shop. Take these facts and couple it with all the successful individuals looking to start a business, and we may be facing a marinara-led growth out of this recession. Or at least a free pizza coupon for me due to my sucking up to Dominos.