Small Business Lessons from Tamara Gozan of Designer Purse DepotAugust 29th, 2011 | Interviews | 1 Comment »
This week I had the pleasure of talking with Tamara Gozan, the founder of http://www.designerpursedepot.com/, an online store that sells a variety of designer handbags and apparel. However, due to customer demand, Tamara shared that she will be expanding her business and focusing more on designer clothing, shoes, and accessories. We had a great conversation during our interview, touching on topics such as small business, social media outlets, and The Devil Wears Prada (of course!).
Tell us a little about Designer Purse Depot and who you focus on serving?
Designer Purse Depot services a lot of people who like designer items, mostly handbags and clothing but also including shoes and other accessories. Because my customers love designer goods and they are really expensive, I spend a lot of time trying to find companies where I can find these items on sale or at a discounted price. I then resell them to my customers, who often use these items themselves or turnaround and sell them on eBay.
How did you get your started selling online?
I started over a decade ago when I had an eBay account and sold a few things online there. Then recently, I saw the success of many people that were making their money online and heard a lot of people who considered themselves experts, explain the importance of having an online store. I started looking around to find a format or platform where I could open an online store and found Shopster. I decided to open a free account using their free trial offered at the time and put some items on the account, just to see what they would look like on the website, and within 8 days I had my first sale. After recognizing the potential, I decided to get more serious and built a complete website. In my first month on Shopster, I had 20 sales!
Where has Designer Purse Depot focused most of its energy on in the past year?
My main focus has been on designer handbags, though I’m planning to focus more on designer clothing, shoes, and accessories in this upcoming year. I have received many requests from my frequent customers that are asking for those items, so I plan to focus on expanding my collection.
If you had 2 lessons learned from your business that you could pass on to others about selling online, what are those?
For one, having detailed photos of the items that you are selling is essential because people can’t touch or feel the product like they normally could. Instead, they would like to get a really good look at the items. Also important is having an accurate and detailed description of the items. Both of these are extremely valuable factors to focus on, and the third item is the pricing of your products. You have to know what is currently going on in the market because if you price an item too high, you won’t get enough customers, and if you price an item too low, the customers won’t recognize the value.
What do you see as 2 new trends in your industry this year?
Surprisingly, some of the most expensive handbags are the hottest items right now. Although everyone is talking about how bad the economy is, some of the most expensive handbags are selling very well. Another trend is the emerging popularity of fashion forward attire. Lots of women are looking for really nice office wear and bright colors.
From your experience, what are the best ways to advertise yourself? Do you make use of tools like social media?
Yes, I definitely think that you should be on Facebook and Twitter, as well as have an eBay outlet and possibly an Amazon account also. You can introduce new items there and send customers back to your store. I really think you should have a strong presence in the market and definitely a blog.
If your business/store could be any movie or movie character, what movie/movie character would it be and why?
It would probably be the intern from The Devil Wears Prada, played by Anne Hathaway. I don’t necessarily wear a lot of high fashion items and I’m more of an admirer, so I’ve had to really become acclimated with women who wear these high value, designer products. Similarly, the intern went into an industry that she wasn’t familiar with and had to adapt to the environment and learn the market.
Do you have any parting thoughts for our readers and the small business community?
I just read an article about the woman who wrote the novel, The Help, and learned that she was rejected 60 different times by 60 different literary agents and the 61st agent was the first to give her a chance. Now, her novel has become a major motion picture. You may not get it right the first time, or even the second or third times, but if you are passionate about what you want to do and keep trying to tweak it and make it right, you will find success. Even though it started out almost effortless with Shopster, having an online store isn’t always easy; it has been challenging to grow and I’m still seeking to go to the next level. I have to keep myself focused and motivated every day, though that’s how you will eventually find success.
We at KikScore would like to thank Tamara for giving the community his thoughts on the small business experience. If you have questions for Tamara, please leave them in the comments below.