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Verisign vs. KikScore: An Overview of Online Trust Seals and How They Differ

June 27th, 2011 | Customer Support,KikScore & KikReport,Online & Small Business Resources,Security,shopping,Small Business,Small Business Tips | No Comments »

VS.

If you follow the KikScore blog, you are most likely well versed in the general subject of small businesses and online trust.  You most likely even have one or two pop culture references under your belt that relate to topics such as security and e-commerce.  I would go as far as to say that you probably know a good bit about trust seals.  But do you really understand the different features that are provided by different companies?  A little research could really make the difference for your small business.  Lucky for you, the research has already been done….in this blog post I’ll provide an overview comparison of the KikScore Trust Seal and the popular Verisign Trust Seal.

Let’s start with what we know.  Just to review: a trust seal is a type of validation for an online site that is provided as a service from a third-party business.  Current popular providers include: Trust Guard, BuySAFE, Verisign, Better Business Bureau, TRUSTe, and McAfee SECURE.  These companies typically provide services that range from bonding transactions to services that may aim to prevent hacking or identity theft,  scanning services for websites or display privacy policies for businesses.

For this post, I am going to use the Verisign Trust Seal in comparison with the KikScore trust seal.  The Verisign Trust Seal is the probably most wide publicized in the market today.  If you are a small business with an online presence, you probably have heard of Verisign.  So why KikScore?  Why would you need the KikScore Trust Seal if there are so many other companies out there who provide what look to be similar services?

ANSWER: KikScore provides services to small businesses that you will not find anywhere else and here is why.

  • Multi-Dimensional Approach to Demonstrating Trust for a Small Business.
    • The Verisign trust seal has its benefits.  It possesses an impressive methodology that screens sites for certain malware and enables online businesses to identify a subset of security issues, as well as provide solutions and support.  KikScore takes a different take on yje trust and information standpoint for small businesses and uses an approach to incorporate and consolidate key information about a business’ track record that a website visitor would like to know about such as: customer satisfaction, financial responsibility of the business, management information location of the business, customer service and return policies, website history and reliability.  This information is then compiled into format that is easily accessible to website visitors from the website of the small business owner.  KikScore then creates a unique trust score based on all of this information about a business and displays it on the small business website.  So while other seals scan a site, KikScore focuses on information and data about a small business and whether that small business has a record of reliability and trustworthiness.
  • Merchant Report Card.
    • All of the information compiled on a small business is then consolidated into an interactive and continually updating report card for that business.   Both the KikReport and the trust score are continually updated as more information becomes available.  This is a feature that cannot be found in companies such as Verisign and is unique to KikScore: the merchant report card evaluates and displays information about merchants and small businesses on areas such as reliability and trustworthiness so that customers can further evaluate the trustworthiness of a site.  The KikReport allows a small business to take information about itself and display it in one place to website visitors, leads and shoppers.
  • All-Inclusive and Customized Using the Small Business Brand & Reputation Not Someone Else’s.
    • Verisign heavily advertises the fact that they are an already well-established service.  In fact, the Verisign logo even shows up in search engine results, for example, Google.  While this is a nice feature, this approach relies solely on the Verisign name and reputation and ignores the small business’ reputation and their owners trackrecord and history.  KikScore provides a unique trust score to each of its clients and allows the small business to use its own reputation and track record of reliability through the KikReport to demonstrate trust to website visitors.  Also, the KikScore trust seal is not simply a trust seal – it provides actual information about the business, its history and reliability so website visitors can make their own informed decision about the trust and security of a small business.  Which brings me to my next point…
  • Transparency.
    • The KikReport includes website history, store locations, services provided, and customer testimonial.  All of this is in addition to the basic Trust Seal and Trust Score.  This creates a solution for small businesses that allows website owners to be more transparent and open about themselves to shoppers and website visitors.  There is such a wealth of information about a small business that they can use to convey a track record of reliability and trustworthiness, KikScore simply enables a small business to take this existing information about a company and makes it easily available to potential customers and website visitors at the point of purchase.
  • It’s A Dynamic 2-Way Street!
    • KikScore also helps small businesses further develop a relationship with its customers.  Merchants have the option of providing an informational  video on their own KikReport as a way to introduce themselves to website visitors.  Additionally, the trust seal facilitates  real time interactions for small businesses with their own customers through the feedback platform that is built into each small business KikReport.

Verisign as a company has a reputation for generally providing a reliable and useful service to its clients.  But, if you are a small business who already subscribes to the Verisign service, you might want to consider adding the KikScore Trust Seal and Score to your website.  Another option to consider is the KikScore Service Seal: a product that is targeted towards businesses and websites who do not sell physical products online.  People who run service businesses such as bloggers, contractors, plumbers, lawyers, and movers can use the KikScore Service Seal, which is a confidence badge tailored specifically towards these types of companies.  The Service Seal is unique to KikScore; this type of seal cannot be found anywhere else in the market.

KikScore provides online businesses with the opportunity to extend their approach to online trust and security through greater transparency which ultimately should help a small business become more accessible and successful by clearly and convincingly demonstrating their trustworthiness!  Check us out and for more information about KikScore here are some recent articles about the KikScore trust building service for small business: Dealing with Shopping Cart Abandonment, Customers Unsure They Can Trust Your Business? Consider Trust Seal Provider KikScore and this article on A New Wave of Online Trust Scores.

Disclaimer: Product names, logos, and services are the property of their respective trademark holders.

Photo Credits: http://verisign.com, http://kikscore.com

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