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Google’s New Approach to Content: Maybe Our Blog Will Benefit

February 25th, 2011 | Uncategorized | No Comments »

This just in from Business Insider — the best business site around — Google just announced a massive change to it’s search algorithm.  And the impact is not slight.  It apparently will impact over 11% of all search results.  The big change is going after Content Farms. 

Google is going to downgrade sites that simply copy or syndicate content from other sites (or mass content providers like Demand Media).  Instead, Google is going to promote content that is original.  Well, this may be a big windfall to this KikScore blog.  We may not have the most helpful content, but it’s original.  Yes, no one helped me write this post, except maybe Business Insider.

Just a quick explanation on why Google is doing this:  Mass Content Providers (like Demand Media) figure out what the most lucrative keywords are; they create content around those keywords; associate that content around related or logical domains; and then sell Google adverts on those pages.  Not anymore.  Google is now going to determine if sites are legitimate and the content original and not a business ploy to generate the site owner Google ad revenue.

Now to start to create some worthwhile and original blog posts for KikScore.  Any suggestions, Business Insider?

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