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The New Gap Logo = A No-go!

October 13th, 2010 | Small Business | No Comments »

If you’ve watched the news or picked up a newspaper lately, then you’ve probably heard what The Gap did to upset its customer. The Gap changed their 20-year-old logo in a failed attempt to appeal to a younger audience. It didn’t take long for The Gap to realize that changing the logo was a big mistake stating, “we are clear that we did not go about this in the right way”.  The Gap quickly changed it back to the old, reliable logo that the public associates with the store and even publicly acknowledged their mistake in a press release this week.

So, what can small businesses take away from The Gap’s logo controversy? Well, if you have loyal customers, elicit their feedback before making major changes to your public image. Customers appreciate being involved in the decision-making process so utilize social media sites to interact with customers.

While most seem to think that The Gap made a huge mistake by changing the logo, others think it could have been a brilliant PR stunt. Gap has received a tremendous amount of press since changing the logo, and you know what they say…any publicity is good publicity, right?

What do you think?

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