Does Your Twitter Profile Picture Really Matter if You are a Business?

June 21st, 2010 | Small Business,Small Business Tips,Social Media | 1 Comment »

So we at KikScore have our brand name and a picture of our logo as our Twitter picture (avatar is shown above).  It has suited us just fine over the last six or so months as we have been on Twitter after we launched KikScore.  We really have not received many complaints or even questions about our Twitter profile picture.  Frankly that is not surprising as we would expect the Twitter universe to ask us other questions if they came across KikScore – like tell me more about your product, or what is your background or give us comments like you have a cool service and homepage etc (all actual questions and comments received on Twitter).

In a prior post, we posed a question whether it is better for your company to have a personality on Twitter?  We generally came out with the answer that a personality is good because it gives the community, your customers and your followers something to identify with when they think of your business.  For example, if you spark a conversation, express an opinion on matters, have funny tweets, retweet interesting content, it probably will be good for your brand as people know what you stand for as a business.  If your customers and the community know more about your company, the greater the chance that a bond/relationship can form between you and your customers.

So what about your company’s Twitter profile picture?  Should you have a your brand logo or should you put a real person in your Twitter profile?  I have now heard from multiple people at numerous events and conferences – these would be the social media gurus that live and breathe social media everyday – who almost all suggest having a picture of a real person along with your company’s logo.  They suggest the person pictured could be your social media manager, a group picture of some of the folks from the company or maybe even a rotating picture of different employees every 60 days or so.

Why do they recommend this?  I have heard psychologically that customers, the community and people in general will generally identify more with a person’s face than a picture of a company’s brand name.  I actually think there may be some merit to that.  Think about it. If you see a logo, it is generally nameless and faceless and has no personality.  It is just a logo and you really do not get much of a connection with that logo.  Logos can even become largely interchangeable after you see enough of them.  Now change that logo, even to someone that has a picture of a real person standing in front of a company’s logo and make that a Twitter profile picture – you will probably get my attention.  First, you get a sense of who is behind the Twitter account for that company.  Second, you can now in some ways put a face to a brand name.  Thirdly, I have to say this because I do this even now – when you think of that brand name you actually think of that person’s face.  So in some ways a picture of a real person with a logo could appear to create a great connection, even if it is just a subtle psychological one.

So where does this all lead us?  Look out as I think we will be changing our Twitter profile picture for KikScore later this week.  I will make sure its not a picture of me because that will scare too many people off.  Lets see if it makes a difference to people and if we get any reactions. We will let you know.

Do you think who or what is on your Twitter profile picture matters for a business?

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