Black Friday Is ComingOctober 28th, 2009 | Online & Small Business Resources,Small Business,Small Business Tips | 1 Comment »
No Black Friday is not every Friday during the NFL Football season before yet another Cleveland Browns loss. If you are an online retailer, you really know what Black Friday is and what it means for your business. We at KikScore wanted to pass along this very good article on dealing with shopping cart abandonment before Black Friday. Some interesting statistics from the article are:
- Shopping cart abandonment can result in a loss of 70% of a merchant’s potential sales.
- Merchants that take steps to proactively address shopping cart abandonment by re-marketing to shoppers who abandon their shopping cart can recoup up to 50 percent of the losses from those abandonments
- SeeWhy’s Founder and Chief Strategy Officer, Charles Nicholls says that if you re-market through email within hours of the shopper’s abandonment, merchants can get up to a fifty percent checkout rate on those abandonments
With Black Friday coming, the lesson learned is if you can take proactive steps to address those shopping cart abandonments through re-marketing, you can turn those abandonments into conversions. That will make Black Monday much better than Orange and Brown Sundays after another Cleveland Browns loss!!!!
Tell us if you have any ideas or suggestions for addressing shopping cart adandonment in the comments.