Posts Tagged ‘Kikscore’

KikScore & the Pittsburgh Steelers Promoted on the Same Pickup Truck? – My Worst Nightmare

Disclaimer, this is a vacation post (yes, I am out on vacation from my day job but KikScore never stops!) but I had to discuss what happened this weekend. This post is really about branding your business and how you sometimes have no control over how your customers will sing your praises.

My 5 month old daughter, Asha, made her first trip this weekend to see her grandma, uncle, aunt and cousins in my wife’s hometown just outside of Pittsburgh, PA.  Great idea, seeing the family, getting out of DC for a weekend and spending some time on my mother-in-law’s beautiful farm.  It actually was a lot of fun, even having my brother-in-law make fun of me when I made the crazy comment asking why does the backyard have so many rattlesnakes – are they attracted to the the vegetable garden back there.  Uh…..how many snakes do you know are attracted to vegetables over perhaps some chipmunks, small rodents etc that usually populate most farms?

So where does KikScore  and branding come in?  We had just arrived Friday afternoon on the farm.  I was pulling our car into the farm when my saw my wife’s family pick-up truck.  The truck was parked there outside the farm house and I had to snap the above picture.  So on the right hand side of the bumper is everything I have grown up to detest in an important part of my life – football – that would be the Pittsburgh Steelers.  Yes, when you grow up outside Cleveland, Ohio you are indeed taught that at a young age.  Then on the left side of the bumper is the gorgeous bumper sticker, of a company that I passionately give my blood, sweat and tears to every day – KikScore.

So on that one side of the bumper I see something I enjoy mocking and on the other side is my pride and joy.  So there I was – what do I say or feel?  I just had to laugh and be super proud that my family has so unconditionally adopted KikScore to the point that my mother-in law greeted us when we arrived in her KikScore baseball cap.

So what is the point of this post.  That sometimes your small business or your startup can not decide/control how your customers decide to evangalize your brand.  When you see your brand out there be promoted like this, just smile, laugh and be proud.  And also be sure to say thanks as I did when we pulled away from the driveway late yesterday right before we started our 4 hour ride home.

Have you seen your business being promoted in a similar way?

Tweet This Post

Posts Tagged ‘Kikscore’

SurePayroll's Michael Alter Talks Small Business & Online Payroll Services

In today’s KikScore blog interview, for the first time we are not profiling an actual small business.  Instead, to change up the pace for the community, we are profiling a company that small businesses rely on every day to perform a critical function – payroll.  As we do with many of our interviewees, we came across SurePayroll on Twitter and they graciously agreed to give us some insight into who they are, what makes them tick and also provide some fabulous guidance to the small business community.  Today’s interview is with Michael Alter, President of  SurePayroll.

1. Tell us about SurePayroll and who you focus on serving?

As the online alternative to ADP® and Paychex®, we’re dedicated to providing a simple, convenient and accurate online payroll service at a price small business owners can afford. Tens of thousands of small business owners across the U.S. rely on us to process payroll on demand, in as few as 2 minutes. We also offer efficient small business solutions for managing 401(k) plans, health insurance, workers’ compensation, HR compliance and employee screening. Our combination of online payroll service teamed with a small business focus has garnered recognition from PC Magazine, Inc. 500, Accounting Today, the American Business Awards and many others.

2. How did you get the idea for SurePayroll?

In the late 1990s, Chicagoland entrepreneur Scott Wald was running one of many successful small businesses and hated all the time he wasted faxing in payroll then rectifying the inevitable payroll goofs. He thought, “I should be able to do this online — and I bet I’m not the only small business owner thinking the same thing.” Because Scott’s the type of person who turns such thoughts into realities, he assembled a small team to make his idea a thriving business. He asked me to join him in this new venture, and I left my position with McKinsey & Co. We hit the scene in early 2000 with a staff of 10 in a small office in Highland Park, IL.

3. If you had 2 lessons learned from starting SurePayroll that you could pass on to others, what are those?

First Lesson: The last thing a small business owner needs is something that takes time. If you’re in business to help small business, your product is probably designed to save your clients money, but so does every other product like yours. Ensuring it also saves small business owners time is the emotional jolt that pushes them to buy — most sales aren’t closed on a logical rationale alone. Once you’ve saved them time, you need to own their worries. For example, SurePayroll tackles the most time-consuming aspect of payroll: paying and filing all federal, state and local payroll taxes. But this aspect is also the most difficult for most small businesses, and many who run payroll themselves incur frequent penalties from the IRS and other agencies. So we handle everything related to payroll taxes. If our clients receive notices from the IRS or other tax agencies, we’ll work directly with the agency on the client’s behalf. And if we make an error, we pay the fine.

Second Lesson: Never think what you’re doing today is what you’ll be doing 10 years from today. Markets change and products evolve. Learn to adapt quickly. While we’re still an online payroll company, we see the office moving from the computer to the smart phone. We’ve created a Mobile Payroll app for the iPhone® to keep up with our customers — and attract new ones.

4. Where will SurePayroll focus most of its energy in 2010?

The end of the twentieth century saw a massive expansion of the home office, and twenty-first century is greeting us with the burgeoning mobile office. When small business owners can keep their businesses running anywhere, anytime without computer access, they can spend more time closing deals and keeping clients happy. We started planning for 2010 a bit early with the launch of our Mobile Payroll app for the iPhone® in late 2009.

As the only company with a payroll app, we’re here to blaze the mobile payroll trail. This year we’re developing and launching an iPhone app for our customers’ employees to access their pay stubs and records. Later this year we’ll launch a payroll app for the Droid®, providing customers on two of America’s most popular wireless networks access to payroll from their smart phones. And, of course, all of our mobile apps are free to customers.

5. What do you see as 2 new trends in small business for 2010?

We are quickly reaching the tipping point when it comes to expectations that all things capable on a PC should also be capable on a mobile device.  More and more business applications continue to be built for smartphones, and more and more business owners consider the smart phones an essential business tool. Whereas most people rely on their iPhone, Blackberry or Droid to check and respond to email, smartphones will soon be a standard business tool for business owners and employees to conduct nearly all business functions.

Additionally, business owners will continue to see the value of Software as a Service (SaaS) solutions to enhance productivity. More business owners will turn to hosted software solutions that free them from the responsibility and the cost of updating, maintaining and securing and traditional software solutions — and most importantly — free them from having to be in the office, at a PC to use the software.

6. If SurePayroll could put together a top 5 list related to your business, your industry, your customers or anything else what would that top five list be and what would be on it?

If we could create a top-five list for our industry, it would be the top five benefits of outsourcing payroll.

The list would go a little something like this:

A. Avoiding IRS Penalties. It is estimated that 40% of small businesses pay an average penalty of $845 per year for late or incorrect filings. We take responsibility for all IRS penalties that are the result of our error.

B. Reducing Costs. Our research indicates that a small business of 10 employees will typically spend $2,600 per year in direct labor costs associated with payroll. We’re usually well less than half the cost of doing payroll yourself.

C. Offering Direct Deposit. Employees want direct deposit. More importantly for business owners, direct deposit eliminates time-consuming and error-prone paper handling and the need to reconcile individual payroll checks every month. Direct deposit is included with SurePayroll.

D. Leaving Technology to the Pros. Using the wrong tax tables in outdated software can result in stiff penalties. Our constantly updated technology removes those risks and keeps payroll running smoothly.

E. Ensuring Payroll Knowledge Doesn’t Walk Out the Door. If your bookkeeper or controller gets a new job, they will walk out the door with their knowledge of the payroll process and how you do it. We eliminate that business risk.

7. What guidance can you give based on your experience to help small businesses out there that are facing difficult times?

First, take some solace knowing you’re not alone. From Main Street to Wall Street, nearly everyone’s business plan required major readjustments starting as early as 2007.

Entrepreneurs are the most practical and simultaneously innovative group out there. If there is a less expensive, more efficient way to get business done, they’ll find it – and a lot faster than the big businesses that are weighed down by red tape and processes. This is true about staying in business in tough times, too.

As their workloads increased and it become evident they required more employees, many small business owners turned to contractors instead of new full-time employees. While certain stipulations apply to contract workers, if it’s a viable option, it’s worth looking into. You’ll save money on matching FICA contributions as well as other employee-paid taxes, while providing employment during tough economic times. While you’re operating on a project-by-project basis, using a contractor labor force enables you to hire on a project-by-project basis.

Now’s also a great time to save money by review your existing contracts. For example, if your workers’ compensation insurance, health insurance and 401(k) plans come from different providers, see if one company offers everything and can give you better rates. And it never hurts to call your phone company, Internet provider and consulting services to see if you can create a package deal or negotiate cheaper rates. Some of the services we’re convinced we’ll use when signing up turn out to be an expendable luxury.

8. Tell us one thing that is unique about the SurePayroll culture that you want small businesses to know?

We’re like a lot of Internet companies: casual work environment, foosball table in the break area and a relatively flat organizational structure so employees aren’t confined by an insurmountable chain of command. But unlike many of our peers, we embrace and encourage length of service. To show our appreciation for the number of years an employee invests in us, we offer an all-expenses paid trip to an exotic locale (like Mexico) for our employees after every five years of service — we even let each qualifying employee bring a guest. A good number of our employees will soon be eligible for their second “5-year trip.” Quite a statement for a company that opened just 10 years ago.

9. If SurePayroll had a theme song, what would it be and why?

Perhaps No Doubt’s “Simple Kind of Life” because that’s exactly what we provide our customers — at least as far as payroll is concerned.

10. Do you have any parting thoughts for our readers and the small business community?

Kudos to you for your resiliency during this tough economy. You’ve probably had to adapt your business to survive. The upside of doing this is that you’re learning adaptability, like I mentioned earlier. Once the economy hits and upswing, the adaptability you’ve learned will prove invaluable in the new economy.

If you have questions for SurePayroll, please leave them in our comments section.

Tweet This Post

Posts Tagged ‘Kikscore’

How the NFL Draft Can Help You With Online Trust

This is one of my favorite times of the year for sports.  The time of hope, promise and turnaround.  That means it is time for the NFL Draft!  My team, the Cleveland Browns, always enters this part of the year and the draft with hopes of getting the amazing college football prospect that will revitalize the team, give us a winning season for once and hopefully (yeah right) a trip to the Super Bowl.  The issue is that you never know if a player your team picks in the draft is going to turn out like you hoped and will deliver on all of the expectations you have built up for them or turn out to be a bust.  Or worse yet, that player ends up breaking the law and not only is he a bust, but he then becomes a shame to the team and the city.  In many ways this is similar to the issue of figuring out who you can trust online for doing business and for online shopping.

In the NFL Draft process, the teams that do the best job are the ones that do the most diligence on the college football prospects.  These are just some of the things that NFL teams and scouts do in the diligence and research process before selecting a player in the draft:

1) Conduct extensive background checks;

2) Put players through multiple interviews and give them tests;

3) Review, analyze and dissect a player’s past performances in college games and;

4) Talk to their coaches, teachers and other experts.

That is all done before draft day and before a player is selected.  And its all done on hundreds of players.  The interesting thing is what NFL teams are looking for in college players is very  similar to what shoppers look for before buying online: 1) a track record of success; 2) good character; 3) reliability and trustworthiness; 4) the ability to deliver and meet expectations and 5) someone you can depend on and that can be your “go to” person.

All of these traits are exactly what people look for for in businesses that operate online as indications of whether you can trust that business.  The commonality between the NFL teams that put players through these tests and online shoppers is: Information!  Information is king.  It is not only having access to that information but it is also having the right information about trustworthiness and reliability to make an informed decision about buying from an online store or selecting a contractor or consultant online that you have come across online.

So next time you are out looking to buy online or select a contractor, be like an NFL scout and look for these types of information. That will help you stay safe when you are shopping online.  Also businesses that have a KikScore seal certainly help shoppers get much of this trust and reliability information.  But just make sure you end up selecting the next Tom Brady and not Ryan Leaf when you decide to do business online!

Tweet This Post

Posts Tagged ‘Kikscore’

Thoughts on 'Startup Advice in Exactly Three Words'

I recently stumbled upon this post by Dharmesh Shah on the OnStartups.com blog that got me thinking about the time that we have spent working on KikScore.  In this post Dharmesh comes up with 47 different 3 word phrases that offer advice to others while trying to start-up a new company.  After already having worked on our start-up company for the past 3 years, these pieces of advice triggered a few memories that enforced Dharmesh’s advice for me through these experiences.  Below I picked out a few of the phrases that rang true for me the most and I explain why I feel strongly about these.

Support customers maniacally – This could not be more true for the customers we currently have on our application.  Any customer issue that we receive immediately goes to the top of the priority list in order to address it immediately.  I think that this is a no-brainer for any business but especially for companies just starting out.

Persist through downturns – About 6 months after we started working on KikScore we entered into the recession that we have just now begun to dig out of.  While this definitely wasn’t ideal, I think that it made us focus more on our product and customers and will make us a better company in the long run.  I think that a lot of companies that make it through this recession will be better for it and it will help them learn a lot of lessons that they otherwise may not have.

Improve product daily – We are constantly looking for ways to improve our product and prioritizing these enhancements for release.  I think that it is very important for start-up companies to be regularly adding functionality to their products in order to make current and potential customers happy.

Use your product – Just about everyone on the KikScore team has either used the product themselves on a site they own or worked closely with a friend or family member to use it on their site.  I think that this has allowed us to get a unique perspective on our product and helped us improve it more efficiently for other customers to use.  I think this is important because sometimes the very companies that make great products don’t always use them and over time they become outdated because they don’t have that “real world” experience.

Do any of these items above, or the other 43 pieces of advice that Dharmesh offers, remind you of a decision you made while working on your business? 

(By the way, I must admit that I re-used the picture of the puppies on this post from Dharmesh’s post on the OnStartups.com blog.)

Tweet This Post

Posts Tagged ‘Kikscore’

4 Reasons to Start Using KikScore Right Now to Demonstrate Trust & Increase Sales

So many times we have friends, family and now potential customers and small businesses that ask us why should I use KikScore.  So I am going to give you 4 quick reasons (there are more than 4 but 4 seemed like a good quick number) for why small businesses should start using KikScore. The unique thing about this post is I am actually going to use some of our old blog posts to explain why and to give you the reasons:

1) In at least 7 different ways, Kikscore helps small businesses and online merchants demonstrate trust to shoppers and visitors to your website. KikScore actually helps a small business with each of these 7 Steps to Increased Trust for More Online Sales.

2. You can Solicit and Listen to Customer Feedback. The KikScore seal and KikReport gives your small business a dynamic feedback platform to interact with your customers.  By using KikScore, you can listen, manage and respond to comments and also display customer feedback as testimonials for your business.  Tell your customers to skip Yelp and those other review sites and have those comments posted on your site instead of third party sites!

3. Your small business can use KikScore to introduce itself to the world through a video introduction.  Small Business are increasing Using Videos to Help Your Small Business and if you use the KikScore service you will be able to use our video platform on the KikReport to not only introduce yourself, but also as a product, educational and thought leadership video.

4.  It works!  Small businesses that have signed up for KikScore and placed the seal and KikReport on their sites, have seen an increase in their sales because they are giving their customers more information about their business.  These small businesses are also being more transparent to shoppers.  The success actually goes back to our very first customers that signed up late last year when we launched.  Here is just one of the testimonials that we have received about KikScore heping demonstrate trust for a small business and increasing the small businesses’ sales.

So please try KikScore out!  Or if you have questions about our service, please either call 1-877-KikScore or email us at support@kikscore.com.

Tweet This Post

Posts Tagged ‘Kikscore’

PressTV Interviews KikScore on Hot CyberSecurity Issues

Late last week, PressTV asked to interview KikScore about some recent developments in cybersecurity and cybercrime.  PressTV’s Rhonda Pence sat down with me to discuss a number of topics related to online fraud, safe online shopping, the security of our networks and the rise in power and damage that hackers inflict on the public.  Her report also covered a recent study that found that 1 in 5 online shoppers have experienced a cybersecurity issue when they shop online.  This echoes what we previously covered in an earlier post about a March 2010 government report that found a 22% increase in cybercrime complaints.

Take a look at the video report. It is short and about 2 minutes long.

After watching the video, you may want to take a look at our 5 Must Read Tips for Safe Online Shopping.  It will help you increase your chances of staying safe.  Also special thanks to Rhonda and Nick Ewing for helping me with getting a copy of the video interview.  Let us know your thoughts in the comments section.

Tweet This Post

Posts Tagged ‘Kikscore’

Master Head Shaver & Founder of HeadBlade, Todd Greene, Give Us Small Business Pearls

Do you like a clean shave?  No, I am not talking about on your face or your legs.  How about your head? I came across HeadBlade on Twitter late last year.  For those of you who do not know who or what HeadBlade is it is only the global leader in head shaving razors and headcare products for head shavers. HeadBlade  offers its head razors and related headcare products on its website and in more than 25,000 retailers, including Walgreens and Rite Aid. Company President Todd Greene founded HeadBlade for head shavers who adopted the look as their chosen lifestyle. Some well-known Headbladers include Deal or No Deal host and former doctor from St. Elsewhere, Howie Mandel, American Idol star Chris Daughtry and 2009 British Open champion Stewart Cink.  Todd not only is the founder and President of Headblade but is also a blogger for The Huffington Post.  Swing by the HeadBlade website to see the Picture, User and Letter of the month from happy Headbladers.

Todd took some time out to answer questions and give us his take on HeadBlade and growing a business.

1. Tell us about HeadBlade and who you focus on serving?

The original HeadBlade was designed in 1999 and was the first razor designed for the scalp.  Ten years later we’re still the only company that makes and sells razor and headcare items for people who shave their heads.

2. How did you get your started selling online?

I came up with the concept in 1997 and it wasn’t until 99 that I brought it to market.  Since I had little start-up funding (think family and friends) I had to do everything myself.  I didn’t have any experience with wholesale and since my first production run was 1,000 units, I was not producing on a large enough scale to consider major box retailers.  And the costs to go into them are very high when you consider the margin is fairly low, you have to pay for sales and rep group, you’re responsible for shipping/returns/damages, plus slotting fees.  Really the internet was my only option at the time.  Since I had worked as an artist for software companies in Seattle, and had experience working for both GeoCities and ESPN.com, I realized the value of creating and website and selling direct.

3. What inspires you to grow the HeadBlade business?

HeadBlade is a my passion.  Essentially I created the better mousetrap.  I had been shaving my head since 1992 and there was no company that spoke (or sold) to the demographic.  Eventually I designed and made prototypes.  Once I went through the patent process, and realized none of the large companies were interested in my idea, I decided to go it alone.

4. If you had 2 lessons learned from your business that you could pass on to others about selling online, what are those?

The first is that everything takes longer and costs more than you originally plan.  I’m not talking Murphy’s Law necessarily, but pad your calendar for unforeseen disruptions. The other is that the customer is always right.  If someone sends you an email complaining about shipping costs, or items out of stock, etc; take a deep breath and realize you can empower them and give them a very positive opinion of your company.  Word of mouth is huge, especially with all the networking sites, and nothing is better than great word of mouth.  Just ask anyone who has written or read a restaurant review on Yelp!

5. Where will HeadBlade focus most of its energy in 2010?

We are focusing on social networking sites, our affiliate system, and new product development.

6. As we start 2010 what do you see as 2 new trends in your business?

The large razor companies, Gillette and Schick, are rolling out new versions and the emphasis is now on a comfortable shave, not the number of blades.  This is huge for HeadBlade because we were never part of the razor wars; we’ve been making ergonomic shavers and headcare for guys that shave their heads.  Now that the cold war is over everyone can focus on what makes a great shave; and our design and headcare products are both performance and price competitive.

7. If your business/store could be any movie or movie character, what movie/movie character would it be and why?

We have a great company and very cool culture, especially since we make head shaving products.  Think Die Hardmeets Office Space.

8. If HeadBlade could have a dream spokesperson for your company who would it be and why?

Michael Jordan.  He broke down so many barriers and even dropped an endorsement deal with a haircare company to shave.  I’d like to say Gandhi would have been great but not sure if he wanted to be so commercial.

9. What is the biggest challenge that HeadBlade faces as a small business and how do you work to overcome that challenge?

Our biggest challenge is getting to the Tipping Point as Malcom Gladwell would put it.  People still don’t know about us.

10. Do you have any parting thoughts for our readers and the small business community?

Read “Dream” by Paulo Coelho.  Then go for it.  Oh, yeah, everyone should shave their head at least once in their life.  Use HeadBlade when you do.

We at KikScore would like to thank Todd and HeadBlade for giving the community his thoughts on the small business experience.  If you have questions for Todd, please leave them in the comments below.

Tweet This Post

Posts Tagged ‘Kikscore’

How you respond to customer issues is important… anyone can be reading!

While researching a couple of issues from a recent KikScore customer signup,  the importance of a quick and informative response to current and would be customers became critically evident.  As a small business, you need to educate your customers so they have confidence in the product you are providing, and also share information in layman’s terms to alleviate confusion and not tech-speak your customers into oblivion.

I struggle with this balance while straddling the technical and marketing role at KikScore (and in my day job too).   Your customer base doesn’t share the in-depth knowledge that your team has on the inner-workings of your system, and thus you need to take a step back when responding to a customer inquiry/issue and put yourself in the customer’s shoes.   This entails not only empathizing with the issue at hand, but also providing deeper context surrounding the potential resolution/fix to the customer’s concern and conveying that back to them in a timely and informative manner.

In the world of social media today, any response you share with customers (and prospects) can (and most likely will) be posted or passed along the internet waves and will have an impact on not only the legitimacy of your business/product but also on its future branding potential.

SocialSmallBiz is doing a series on customer support and social media and the intertwining of each.  A fantastic quote to live by, for ANY small business owner “It Takes Months to Find a Customer… seconds to lose one”

How do you handle your customer inquiries and responses?  Please share your best practices and lessons learned with us.

Tweet This Post

Posts Tagged ‘Kikscore’

KikScore Says Goodbye to Windy, a One of a Kind Horse – RIP

Part of the KikScore family yesterday lost a wonderful horse, named Windy.  After nearly 30 years eating, playing, trotting, bringing a lot of joy to many people’s lives and making lots of friends with so many horses at his home at Missing Maple Farm in Centreville, Virginia, Windy moved on.  I could have easily disliked Windy because he came from Pittsburgh, and as many people know since I am from Cleveland I generally have a dislike for all things Pittsburgh (except from wife who happens to be from there!).  We moved Windy up from just outside of Pittsburgh around 2002 where he had been living on my wife’s mom’s farm since my wife was 11 years old!  Windy immediately liked his new surroundings on Missing Maple Farm where the owners Vickie and Frank showered Windy with huge amounts of love and gave Windy dozens of new horse friends to meet, hang out with on literally dozens of acres of gorgeous land that bordered historic Civil War battle fields.

One of my favorite stories about Windy was actually a story about how clueless I can be at times.  I have to try to set the scene for you.  Imagine a beautiful wintery, Saturday afternoon where there was probably 3 inches of snow on the ground.  My wife and I had gone out to one of the far fields at Missing Maple where all you are surrounded by are the vast rolling Virginia hills. There was a mass of trees off in the distance that bordered the outer boundary of the multi-acre farm.  The wind was cool but the air was not super cold.  It was really nice as you could see for miles and the field all around us were dotted with other horses and bails of hay.  In the distance well behind us was the owner’s farm where we had parked.

So after walking a considerable distance through these rolling fields, my wife, Rebecca, went off  find Windy to feed him his favorite treats which consisted of a bag of carrots, a few apples and some sugar cubes.  (If we all could just eat so simply!).  There she was walking through the field as I stayed some distance behind her.  What was I doing?  To set the stage, this was back when I was working at my old law firm job and 24/7 work was just something we unfortunately did.  So I was doing the Blackberry death march through the field.  You know that, look down at your Blackberry tap a few keys, look up to make sure you dont step into a pile of horse manure, walk a bit more, bury yourself in the latest email and respond because it is just “so urgent.”  As I spent the next 10 minutes reading, typing, looking up for a second, returning to reading, typing, cursing the client (or my boss!), narrowly avoiding stepping in some fresh steaming droppings, typing some more I was in a world far from that snowy, beautiful farm.

I can not really now remember why, but for some reason I suddenly stopped in the middle of this snowy field, where all I was surrounded by was a few horses, some wood fencing that separated the fields from the trees and just acres of space and quiet. I looked up from my Blackberry.  There I could see my wife off in the distance feeding Windy his carrots and the last remnants of those apples.  You could tell from his face and how he was jumping around softly in the snowy field that he was so excited for the sugar cubes that were coming for dessert.  Windy was just so so happy eating away and all I could think was here I am buried in my Blackberry and I was missing this amazingly cool moment out here in the snow, deep in nature and so far from my law firm’s office that had me sucked into a Blackberry instead!

So Windy, thanks so much for making me realize I have to put that darn Blackberry (and now Iphone) down and take in these special moments!  You brought such special happiness to our family….when you were not trying to toss my wife out of the saddle, and we will all miss you.

Keep trotting Windy!  Make sure you now go see Blue from Old School because I am sure he will want to take a ride with you. We also want to thank Frank and Vickie for doing such a wonderful and amazing job taking care of Windy throughout the years.  We will never forget that and it is so appreciated. If anyone has a horse that needs bordered in the DC/VA/MD area, check out Missing Maple Farm.

Tweet This Post

Posts Tagged ‘Kikscore’

Social Commerce Camp DC Wrap-Up, Summary and Presentation Slides

Shashi B talking social media at KikScore's and Network Solutions Social Commerce Camp DC

Social Commerce Camp DC speakers and Sponsors Network Solutions, KikScore and MyBusinessAssistant

Last Saturday morning, KikScore, Network Solutions, and MyBusinessAssistant.com put on the first ever Social Commerce Camp DC at the downtown offices of Mayer Brown.  The event actually sold out after receiving considerable coverage in a number of places like  Techcocktail the Washington Examiner, WomenGrowBusinessand GrowSmartBusiness. More than 70 small businesses, social media enthusiasts and online sellers showed up for networking and learning.  The event featured three sessions from social media experts that included practical tips for using various social media tools, a real case study of social commerce success and great PR tips for small business. Pictures of the event, including the post-SCCDC Chipolte run, can be found here.

The morning got kicked off with some early networking, a great breakfast provided by the sponsors and everyone’s excitement about being in the absolutely gorgeous town hall conference room overlooking 19th Street.  After some introductory remarks, Network Solutions’ Shashi B got Social Commerce Camp DC going with his rousing, often funny and super useful Social Media 101 for Small Business. Check out Shashi’s slides below that cover a range of subjects on social media including the basics of a small business social media plan which are: 1) Set up Google Alerts about your business, industry and your own name; 2) Start participating in conversations; 3) Become a content publisher via Twitter, LinkedIn, blogs, podcasts, Facebook etc 4) Claim you business on Yelp; 5) Encourage customers to review you and 6) Start using videos.

After a quick networking break, Steve Fisher and Mike Doughtery began the second session with an energetic and highly informative case study presentation on Creating a Killer Social Commerce Website Experience.  It featured the very interesting discussion of their launch and promotion of the movie Browncoats: Redemption. Steve and Mike got the audience engaged as they walked through the basic components of building a successful social commerce experience which are: 1) Social Shopping; 2) Ratings & Reviews; 3) Recommendations & Referrals; 4) Forums & Communities; 5) Social Media; and 6) Social advertising.

After setting the baseline for the audience of the basics of the social commerce experience, Mike highlighted how the Browncoats: Redemption experience used a 6 step strategy to create awareness and buzz around the movie.  The 6 steps were: 1)   Establish your goals; 2) Build the community; 3) Give them good content; 4) Get them involved; 5) Get them investing and 6) Share the success.  Check out their slides and the embedded video clips in them for more on the highly anticipated movie, their case study and these 6 steps:

The final session of the day featured the very highly regarded PR and social media specialist, Shonali Burke, who gave the attendees a great hands-on tutorial on PR Best Practices for Small Business. Shonali stressed that so much of PR today for small business is about relationships, presenting yourself in a consistent and presentable manner through your various online and offline channels.  The audience got great tips on tools to use to get to know their customers better with survey tools like Survey Monkey along with good press release tools like Pitch Engine.  Here are Shonali’s highly informative slides:

Some quick final thoughts.  We think it was a great first event and thank all of the participants and speakers.   Check out the hastag #sccdc on Twitter for the stream and conversation about the Social Commerce DC.  Lastly, look out as the next Social Commerce Camp will be in Denver later this spring.  In the meantime, we encourage all participants to keep up the good vibes and connect with each other! Also please check out the KikScore (SCCDC’s sponsor!) website out. We would love comments/feedback/thoughts on our new look and feel.  We encourage you to sign up for our service if you have a business online. Its completely free.  Try us out.

Tweet This Post