SMB Group Interviews KikScore – Why Small Businesses Need Help Demonstrating Trust OnlineApril 27th, 2011 | Featured,Interviews,KikScore & KikReport,Online & Small Business Resources,Small Business | No Comments »
I met the fantastic Laurie McCabe at the Small Business Summit in New York last month. Laurie and her partner Sanjeev Aggarwal run the very influential market research company, the SMB Group, that focuses on studying the small and middle market business. Laurie alone has over 20 years of experience in studying this market and conducting in-depth studies and competitive analysis. The SMB Group is only growing in influence as a research group that knows the ins and outs of the Small Business space. In fact, Laurie and Sanjeev just last month authored the 2011 Impact of Social Business on Small and Medium Companies. Earlier this year they published the 2011 Top 10 SMB Technology Market Predictions and have a number of other studies coming out soon.
Just one of the many great items that came out of the Small Business Summit was that Laurie wanted to sit down with Mike and I to learn more about KikScore and how KikScore helps small businesses take information about their reputation and track record of reliability and trustworthiness and display that to shoppers and leads so the small business can sell more.