Archive for 2010

Isa Brito, owner of Isa's Restoratives shares her small business story with KikScore

We discovered Isa Brito and her natural skin care line Isa’s Restoratives from a recent Shustir  blog post.  Isa is active in marketing her Hand Crafted Skin Care and Health Products on Shustir and on her own website. Thanks Isa for sharing your small business success story with KikScore!

1. Tell us about Isa’s Restoratives and who you focus on serving?

I have always been interested in natural food, in the 5 years I have been studying herbalism with a few great herbalists in the region. Much has changed in our lifestyle at home, from cooking techniques to making our own house cleaning products and of course skin care and herbal remedies. When my daughter who is now almost 14 started being interested in products, I started making them at home and soon her friends and mine wanted some too. I focus on serving the person interested in taking charge  of their own health and knowing that their skin care products are pure and freshly made.

2. How did you get your started selling online?

I started selling online because as word of mouth spread I started receiving calls from friends of friends of friends that wanted to purchase creams and tinctures and I felt that it was time to have an online store to keep organized and give my customers  a place to read about and see the products.

3. Where will Isa’s Restoratives focus most of its energy in 2010?

This year will be focused on advertising and finding stores selling like-minded products.

4. If you had 2 lessons learned from your business that you could pass on to others about selling online, what are those?

My business is very young, but I can already say that keeping organized is key. From the start, I sought advice on small business set up and I am very glad that won’t have to back paddled later. Also keeping an eye on costs.

5. As 2010 begins, what do you see as 2 new trends in your business this year?

The natural skin care and herbal remedies business is becoming very popular, I see it just growing. More people are becoming aware of the amount chemicals they put in and on their bodies, and are looking for more natural alternatives. A lot of people also appreciate a certain level of personal relationship, and I try to respond to everyone’s comments and questions.

6. If your business/store could be any movie or movie character, what movie/movie character would it be and why?

Maude  from Harold and Maude. I love her free spirit, playfulness and idiosyncratic wisdom.

7. If Isa’s Restoratives could have a dream spokesperson for your company who would it be and why?

Christy Turlington comes to mind as a wholesome, strong woman.

8. How do the folks at Isa’s Restoratives let loose after a busy day working?

Time in the kitchen with as my daughter sits nearby and does her homework. This winter we are both doing knitting projects that we have never tried before. And we like playing chess.

9. Do you have any parting thoughts for our readers and the small business community?

It is a lot of hard work, but working for yourself it is so much fun!!

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Archive for 2010

Super Bowl Sunday & Baby Outfits (Cute Picture Included)

Its Super Bowl Sunday!!!  And my Cleveland Browns are once again not in the Super Bowl.  Again the refrain rings in my head that I have heard over and over again the last 30 some years….”There is always next year!”  Luckily, with a new front office in Cleveland there is now indeed hope.  I am also filled with hope because if the Saints can make it to the Super Bowl, my Cleveland Browns certainly can. For those unaware of the history of near misses of this great franchises, here is a video history of the Browns.

That brings me to the picture.  My six-week old daughter does not have a Browns outfit yet (though she does have a Lebron one thanks to my buddy Sanjiv) so she doesn’t have football outfit to wear for the big game tonight.  So the next best thing is she is going to wear a KikScore onesie today as she watches her first Super Bowl.  Thanks to our dear friends the Kashkaris (who also share our love for the Browns) for the outfit and Rush Dufner at Design2Print for the super cute outfit.  Check Design2Print out for all your printing and promotional products. We got our KikScore hats there.

Happy watching tonight!  Go Browns…I mean Saints.

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Archive for 2010

KikScore Update: Acting on Feedback, Our Product Enhancements for Online Sellers & Ecommerce Stores

As a startup with  a new product, we at Kikscore have mentioned here a number of times the importance that we and others have stressed on taking user feedback and comments and then acting on them.   If your business and management stick your head in the ground and think you know the market better than your customers, you have a very low chance of succeeding as a business, especially a startup.  We know our product may not be perfect, but as we mentioned earlier this week instead of waiting for perfection we decided as a company that we wanted to push Kikscore out to market in beta form in late 2009 so we could get feedback from online sellers and e-commerce users that had stores.

So here we are in early 2010.  Where are we with the KikScore product? Well here is an update on some of the recent key changes and enhancements we have made to the KikScore product.  These changes came directly from our users, the community and other generous friends, family members and colleagues that took the time to sign up and use our product or take a look at live users of the KikScore product.

1. Load & Uptime Improvements – We improved response and load times of every KikScore seal and KikReport that resides on an online seller’s site.   Uptime for the seals is now the best it has ever been and we will continue to monitor KikScore seal uptimes as we know the importance that has for our customers.

2. Updated User Interface & Look and Feel – We updated the look and feel of the tabs on the KikReport.  This included making the look and feel of Management and Shopping Security tabs easier to read and to include even more easy to use information about a seller’s business, website, background and track record of trustworthiness.  The user interface for the KikReport and some of these tabs was also updated based on feedback so shoppers could easily recognize and interpret the information and data presented in the KikReport of a seller.

3. Updated Comment Platform – We modified and enhanced the comment management platform on the merchant’s KikReport making it even easier for comments about a shopper’s experience to be displayed to online visitors to a small business website.

4. Updated Seal – The KikScore seal has been updated based on both seller and shopper feedback to make the initial KikScore seal that resides on a seller’s website easier to read and interpret.

5. Easier Sign-Up– We listened to our beta users and have made the KikScore sign-up process for merchants more intuitive and easy for merchants.

6. Scoring Model Updates – Based on the data and feedback we continue to receive, we are also making enhancements along with updates to our scoring model that analyzes the trustworthiness and reliability of small businesses, online sellers and merchants.

These are just some of the enhancements and updates to the KikScore product.  We continue to solicit and receive feedback.  During the coming months, you will not only see more enhancements and updates but also much more.  We cannot go into too much detail in the “much more” but the next few months will be exciting for our customers, new customers, the community and the market (and us too!).

Let us know what you think about our enhancements and updates. Also feel free to send us more feedback on KikScore. We love it.

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Archive for 2010

Top 5 (and a half) Reasons You Should Attend the Social Commerce Camp

Do you love lists?  Do you want to learn more about the Social Commerce Camp (February 20th) in D.C.?  Do you wish Steven Segal would do another Hard to Kill movie (not related to this post, but I really miss those awesome Steven Segal movies).  Well do I have something for you…here are the Top Five (and a half) reasons you need to come to the Social Commerce Camp (sponsored by Network Solutions, Mayer Brown, KikScore and MyBusinessAssistant):

5.  Learn the Social Commerce landscape and trends from Shashi B. — a top mover and shaker in D.C.’s tech community (and social guru for Network Solutions);

4.  Let Steven Fisher walk you through how to set up website for your business — and ask him about his movie (at www.browncoatsmovie.com)

3.  Wondering how to get some positive publicity?  That’s Shonali Burke’s specialty, as she’s a  leadingPR professional and editor of WomenGrowBusiness.com  . 

2. Did we mention free breakfast pastries and coffee?

1.  Network with similarly minded small business owners looking to  tap into social commerce to start and/or grow their business. 

1A.  Sign a petition to Steven Segal and implore him to begin working on a new karate movie.

Looking forward to seeing you at the Social Commerce Camp — I know it’s a Saturday morning, but if you stay up all night, it will feel like the middle of the afternoon.

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Archive for 2010

Should Start-Up Companies and Small Businesses Release Their New Software Early or Wait Until it is Perfected?

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Archive for 2010

Small Business Interview with SJ Trotter from Exclusive Clothing Retail (www.exclusiveclothingretail.com)

What best defines ecommerce? The lack of boundaries in searching for the best goods/services at the best price.  We here at KikScore came across www.exclusiveclothingretail.com  and its owner, S.J. Trotter on Twitter and have been following ECR for a while (despite the fact we’re on the opposite side of the Atlantic).  We’re a fan of ECR and asked Mr. Trotter to give us a few minutes to talk about the economy, lessons on business, and who is his favorite Beatle.  He obliged.  Here’s our interview:

1. How did you get started with your store and selling online?

As soon as we started our company, Exclusive Ent, we knew we wanted to start by selling online, with the amount of free advertising you can gain from social networks an online store is a must.

2. How would you summarize your survival strategy for the past two years?

Not throwing money into the company! One thing we agreed from the start was to slowly build up our company and not take out a massive loan to try and kick start it. Word of mouth and social network promotion was our route rather than spending thousands on advertising. Resulting in us being in 0 debt at this current time which I believe is an achievement.

3. Have you seen any recent uptick in business activity

Because we are a fairly new company we have had a steady increase in sales since we began 2 years ago.

4. What will be your focus for 2010?

Artist’s endorsements & finalizing plans to open our own flagship shop.

5. What are 2 things that you would pass along as guidance for a business just starting out today?

Just do not allow yourself to built up a large amount of debt. As good as your idea is to you, your never ever know if it will be a reality and sell well so test the waters for a while before you start piling money into your business. Also take full advantage of all social network and free Internet advertising.

6. Have you seen any sales deriving from social media?

50% of our sales come from social networking sites, the chain reaction you can achieve from them is priceless.

7. If you could have dinner with any person, present or past, who would it be and why?

Richard Branson, I think I could write a list of 100 questions to ask him in seconds!

8. Better Artist: John Lennon or Paul McCartney?

John Lennon for simply ‘Imagine’, But really I’m not sure you can pick between them they are both world class

9. One informal economic indicator that you watch more closely than anything else?

Although it may not be an economic indicator what I watch closer than anything is my competitions prices, not necessarily so we are always cheaper but more that we show our customers that we have more value for money.

10. Any favorite piece of advice you’ve received?

Built your company with what you earn, not what you can borrow

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Archive for 2010

Small Business Interview with Natalie Moody from The Designer Express

Today’s KikScore Small Business series features an interview of Natalie Moody from The Designer Express.   We came across Natalie and The Designer Express on Twitter at the end of 2009.  Natalie is the quintessential online business owner that makes a living selling one of a kind apparel from the world’s top designers. She is also a veteran eBay seller.  We were excited that she took the time to give the KikScore blog an interview and share with the small business community her wealth of experience and also pass on some guidance for online sellers and ecommerce merchants.

1.Tell us about The Designer Express and who you focus on serving.

The Designer Express is an online designer boutique. We supply savvy shoppers worldwide with 100% authentic designer items at incredible prices – savings are up to 85% compared to buying retail. We also provide our clients with top-notch customer service.

Geographically speaking, the majority of our business is serving New York, Florida, California, Texas, Europe and Australia. We are currently selling through our new website TheDesignerExpress.com and on Ebay as The Designer Express.

2.How did you get your start selling online?

The idea for the Designer Express originated in a thrift shop, where I purchased a pair of woman’s jeans for five dollars, and sold them on Ebay for a substantial profit. I continued to sell items on Ebay as I moved from thrift stores to retail stores, where I bought items at clearance prices. I began to focus on selling new clothing, and my Ebay store evolved into The Designer Express. I have to give credit where credit is due, and looking back, Ebay really was the tool which enabled me to reach a productive global market. Due to our success on Ebay, we are currently expanding sales venues with the opening of our new web boutique at TheDesignerExpress.com.

3.Where will The Designer Express focus most of its energy in 2010?

The Designer Express was founded on customer service, and customer satisfaction will continue to be our main focus moving into 2010. We plan to spend significant time marketing the launch of TheDesignerExpress.com. We would also like to attract more international clients to our Ebay store, but the new website will be taking center stage.

4.What have you learned from your business that you could pass on to others about selling online?

Customer satisfaction is the most important part of selling online and creating a reputable business. If you make a mistake, be honest with your client. The bottom line is that satisfied customers will continue to shop with you, and will generate new business as well by word of mouth.

Not every new sale idea will be successful, so be prepared for some trial and error. The market is unpredictable, creating many peaks and valleys in sales. Don’t get discouraged. Perseverance and patience will be necessary.

Use slow times to fine tune your shop and research new inventory. Keep focused by following a daily schedule.

5.As 2009 just closed, what do you see as two new trends in your business this year?

We are seeing more International buyers taking advantage of the favorable exchange rate and weak US dollar. Domestic buyers are cutting back on luxury items as they wait for the economy to recover.

6. If The Designer Express could have a dream spokesperson for your company who would it be and why?

A dream spokeswoman would be Oprah. The exposure gained from being featured as one of her favorite things would be second to none.

7. Do you have any parting thoughts for our readers and the small business community?

This year is a great time to expand or start your own small business. Take a chance by making your business dream a reality! There will be hard work involved, but there is nothing better than being your own boss!

Please tell us what you think about this interview or if you have any questions for this business?

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Archive for 2010

Small Businesses and Online Stores, Social Commerce Camp DC is for You

Have you been looking for a FREE educational  grassroots event for small businesses, online store owners and entrepreneurs who want to start or grow their businesses? Look no further because on Saturday, February 20, 2010 KikScore, MyBusinessAssistant.com, Network Solutions and Mayer Brown will be putting on a first of its kind event in Washington DC.

Introducing Social Commerce Camp DC! This event is especially geared for small businesses, online merchants and entrepreneurs who want to get online and grow their business.  The morning long session will be moderated by Network Solutions Social Media Swami, Shashi Bellamkonda and will feature speakers that will focus on discussing real and practical ways of building and growing a small business.  During the Social Commerce Camp DC, we will be engaging in an interactive discussion of new and effective ways that online stores and small businesses can use social media, marketing, and PR to succeed online, build your brand,  get more customers and manage your business reputation.  The event will also feature quality time to network with other owners of online stores, small businesses, social media strategists and overall just some good people trying to avoid watching cartoons on a Saturday morning!

Here is the agenda for Social Commerce Camp DC on February 20, 2010:

8 a.m to 9 a.m:  Continental breakfast, registration and networking

9 a.m to 9.45 :  Session 1 – Social Media 101 for small business and discussion of real success stories

10.00 to 10.45 :  Session 2 – Starting and growing your online store/business

10.45 to 11.15 :  Check your Twitter account/ blogging time

11.15 to Noon :  Session 3 – PR tips and best practices for small business

Mayer Brown’s offices located at 1999 K Street NW, Washington DC 20006 will be hosting Social Commerce Camp DC.

We look forward to you joining us.  Registration details for Social Commerce DC can be found here. Also because Social Commerce Camp DC is a grassroots event that is serving ecommerce merchants and small businesses, let us know your thoughts on subject matter, topics or questions you would like answered at Social Commerce Camp DC. We will work to get them addressed that morning.

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Archive for 2010

Is There Brand Loyalty In A Recession?

There are no atheists in a foxhole, but is there brand loyalty in a recession?  In our household, the answer is…nope.  I’ve been noticing this past year the slow emergence of generic groceries cropping up in our cabinets.  Generics?  Dear Lord, the last time I was subjected to generic groceries was growing up with my frugal parents.  Instead of Fruit Loops, we got those Fruity O’s…you know the similarly colored, fruit-flavored cereal that comes in a bag.  Yum.  But my wife insists that times have changed and store-label food products are just as good.  So instead of Irish Spring, we now use Up And Up (Target’s generic brand of green soap).  It’s not bad.  Instead of NyQuil, another Target brand (we love Target).  Instead of Cinnamon Toast Crunch…we continue to get Cinnamon Toast Crunch (you don’t skimp on the important things).  But our household isn’t alone.  It appears that in 2009 there was a surge of generic and store label brands in grocery stores.

But besides my Cinnamon Toast Crunch, I did notice that our household isn’t going generic on clothing…specifically my wife’s boots and jeans.  And she is making the point to go to her favorite small business boutique to get these items (Garbarini, just in case you’re looking to do some shopping in Denver).  When I asked why, the reason she said 1)  because Garbarini has a much better selection than the department stores; and 2) she wants to make sure her favorites stores survive the Recession.

So this Recession may be an opportunity for small and online businesses for a couple of reasons.  First, shoppers are obviously looking to save money and don’t really care where they buy their Sony Bravia — obviously an advantage for online sellers with no overhead cost.  However, ther may also be some brand loyalty to stores and business that specialize on certain product lines and/or customer service.

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Archive for 2010

Small Biz Interview with Tufted Topper owner Madalyn Duerr

It’s a busy week for Tufted Topperand owner Madalyn Duerr as she excitedly prepares for the Strictly Sail show at Navy Pier in Chicago this coming weekend. Tufted Topper isn’t just for avid boaters, it is a unique custom mattress pad that can be created for any mattress. Tufted Topper was one of our first KikScorebeta customers and has been a great partner in providing feedback and suggestions not only on the KikScore products but also on small business ventures and various other tidbits. Thanks Madalyn and Tufted Topper – best of luck in the show this weekend!

1. Tell us about Tufted Topper and who you focus on serving?
‘Tufted Topper’ is a custom-made pillow top pad to make any sleeping area more comfortable, giving you mattress comfort without the mattress price. We focus on the marine industry but a topper can be used in campers, on hide-a-beds, or on your own uncomfortable mattress at home.

2. What prompted the launch of Tufted Topper?
The idea for ‘Tufted Topper’ came out of our own need. We were avid sailors spending long weekends on our boat. Sleeping quarters on boats are notoriously uncomfortable and custom mattresses are a very expensive luxury. We had a friend in the mattress business who agreed to make us a topper for our v-berth. It made a world of difference. Once others on our dock heard about the comfortable pad, they wanted one too. A new business was born. However, our friend did not have the equipment needed to make all the intricate cuts and corners found on most boats. After an intense six-month search, we found the perfect vendor and began exhibiting our product at several boat shows but it soon became apparent that we needed more visibility and an easier way for customers to purchase our toppers.

3. How did you get started selling online?
We quickly realized that a website was in order and that a ‘safe’ ordering process was not only important but necessary. Today, more than 85% of our business comes through online sales. Our customers want easy access to product information and simple ordering procedures . . . simple but succinct . . . a challenge when you want to attract customers and provide all the information you can without being overwhelming.

4. Where will Tufted Topper focus most of its energy in 2010?
In 2010, much of our energy will be focused on improving the website and making sure our customers have confidence in shopping with us. KikScore is a great tool that helps us demonstrate that trust online.

5. As 2010 begins, what trends do you see in your business this year?
Slowly coming out of a recession, we look to this year as a ‘retrofit’ year . . . . people remodeling their homes instead of purchasing new ones, getting new tires and brake jobs instead of buying new cars, adding a few small luxuries to their current boats instead of trading up. If that rings true, it should be a good year for ‘Tufted Topper’ . . . . a terrific and affordable upgrade for a boat, camper or home.

If you are out in Chicago this weekend, head to Navy Pier for the show and stop by booth 453 to say Hi to Madalyn and explore having a Tufted Topper custom fit for you!

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