Will Online Shopping Be on the Upswing in 2010?November 9th, 2009 | Uncategorized | No Comments »
Here’s an original question for you to ponder — Is the recession over? I know, your head hurts because you’ve never thought about this. But pick yourself off the floor, take an aspirin and think about the question. We all have our favorite gauges of whether things are getting better. Mine is the restaurant test. Throughout the economic apocalypse, my wife and I continued to go out to dinner. And since we are creatures of habit, we go to the same 4-5 places. In March, you could get a table at any time and the service was great. This Fall, we’ve noticed it is getting harder to just walk in on a Thursday night (especially when I forget to wear a shirt…dang Houston’s dress code can be picky). So, by my very scientific calculation, we are heading out of the recession. My Grandma Nanners also claims that times are getting better, because they are charging more that the Country Harvest Buffet. Let me tell you, Nanners can eat about 5 servings of mashed potatos…what am I writing about? Oh yes, the recession.
Well, according to a recent report from eMarketer, things are looking up for online shopping in 2010 and 2011. In 2009, U.S. online shopping was $139B. While that is a lot of activity, that number is actually down .4% from the 2008 number. In 2010, eMarketer projects an improvement from 2009, with U.S. sales going up significantly in 2011.
We’d like to know what you’re seeing out there — are you planning for a better 2010?