Five $5 Dollar Marketing Strategies with FiverrSeptember 26th, 2011 | Online & Small Business Resources,Small Business Tips,Social Media,Videos | 2 Comments »
Efficient marketing has been and will always be a key function of business, especially when dealing with small businesses. Most small businesses do not have the financial capital to support a full-fledged ad campaign and have to find other, relatively cheaper marketing tools and techniques to find their target market and attract customers. In this day and age, the internet provides many cheap and free marketing tools, such as blogging, e-mailing, and operating social media sites like Facebook and Twitter. These are great tools to exploit when marketing, but another trending site to utilize is www.fiverr.com.
Fiverr is a social marketplace website that allows for the purchasing and selling of a magnitude of services for only $5. Yes, you read it right: only $5! This website is an excellent source for inexpensive outsourcing of a wide variety of different services. The services provided on the site, called “gigs”, range from video marketing to advice to SEO building. While you may find some offbeat and bizarre services offered, such as “I will cry and put any text on a paper” or “I will be your girlfriend/wife or anything else on facebook for one week”, this website is actually does offer many great opportunities for small businesses. Here are five marketing tactics that you can implement through fiverr:
1. Video Marketing
Making videos is extremely time consuming and requires a lot of technical work for your company; instead, for only $5, you can outsource this work to a freelancer on fiverr and with your vision and guidance, he/she will make you a commercial within 2 weeks! In fact, it was too great of a deal to pass up so we at KikScore capitalized on a fiverr “gig” and had a professional video made. All we needed to do was provide the freelancer with the text and photos we wanted to use, and they put the entire video together. Check it out below!
embedded by Embedded Video
In addition to have a video made of virtually anything, whether it is a professional commercial or an animated cartoon, there are also a bunch of talented writers on fiverr, both business and song writers. There are many people offering to write jingles or raps on your company and what it provides and those funny and creative tunes can definitely bring in new customers! In addition to song writing though, there are also many “gigs” offering to write press releases or just articles on any topic.
3. Market Research
While I wouldn’t solely rely on fiverr freelancers for an extensive market research report, I would use their service for some basic research. For only $5, you can pay someone to conduct brief research for your business while you focus on more productive business tasks.
4. Graphics, Banners, and Logos
Similar to making videos, oftentimes designing new banners or graphics for your business’ website requires expensive graphic design work. Instead, you can outsource that work to the fiverr community, where there are a good amount of awesome, professional graphic designers.
5. Search Engine Optimization
SEO optimization is extremely crucial for all small online businesses. All businesses strive to be on the first pages of search engines like Google and Yahoo!, and employing effective SEO optimization techniques is necessary. On fiverr, many sellers offer “gigs” that will improve your business’ SEO, whether it is by social bookmarking, promoting your links on social media outlets or different directories, or helping you build a LinkedIn following.