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Build Trust With Customers by Providing Feedback Tools

July 21st, 2010 | Customer Support,KikScore & KikReport,Online & Small Business Resources | 1 Comment »

As KikScore continues to grow and add customers, our team is more active in social media sites.  In anticipation of a large partner release, we are working to ensure staff support and processes in place to respond to customer inquiries and issues.

Providing an avenue for your customers to sing your praises and also to vent when needed helps to build trust in your brand and confidence in your customers.  With social media continuing to rise, consumers savor the ability to have a voice in a variety of platforms, and they can yell loudly.  To build trust and loyalty in your customer base, you have to listen and react in a timely and professional manner .

Being a mom, I could relate to the outrage set forth by moms across the country on this Motrin add.  Motrin could have quickly regained confidence and trust in its consumer base by reacting to this outrage in a much more professional  and empathetic manner.

As a small business, creating an avenue for clear communication with your customers on good and bad topics will not only build trust, but also instill loyalty which creates new customers and reduces abandoned shopping carts.  Be an advocate for your customers and they will yell loudly on social media platforms that your business is the business to connect with.

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