KikScore & the Pittsburgh Steelers Promoted on the Same Pickup Truck? – My Worst NightmareMay 24th, 2010 | Small Business,Small Business Tips | 1 Comment »
Disclaimer, this is a vacation post (yes, I am out on vacation from my day job but KikScore never stops!) but I had to discuss what happened this weekend. This post is really about branding your business and how you sometimes have no control over how your customers will sing your praises.
My 5 month old daughter, Asha, made her first trip this weekend to see her grandma, uncle, aunt and cousins in my wife’s hometown just outside of Pittsburgh, PA. Great idea, seeing the family, getting out of DC for a weekend and spending some time on my mother-in-law’s beautiful farm. It actually was a lot of fun, even having my brother-in-law make fun of me when I made the crazy comment asking why does the backyard have so many rattlesnakes – are they attracted to the the vegetable garden back there. Uh…..how many snakes do you know are attracted to vegetables over perhaps some chipmunks, small rodents etc that usually populate most farms?
So where does KikScore and branding come in? We had just arrived Friday afternoon on the farm. I was pulling our car into the farm when my saw my wife’s family pick-up truck. The truck was parked there outside the farm house and I had to snap the above picture. So on the right hand side of the bumper is everything I have grown up to detest in an important part of my life – football – that would be the Pittsburgh Steelers. Yes, when you grow up outside Cleveland, Ohio you are indeed taught that at a young age. Then on the left side of the bumper is the gorgeous bumper sticker, of a company that I passionately give my blood, sweat and tears to every day – KikScore.
So on that one side of the bumper I see something I enjoy mocking and on the other side is my pride and joy. So there I was – what do I say or feel? I just had to laugh and be super proud that my family has so unconditionally adopted KikScore to the point that my mother-in law greeted us when we arrived in her KikScore baseball cap.
So what is the point of this post. That sometimes your small business or your startup can not decide/control how your customers decide to evangalize your brand. When you see your brand out there be promoted like this, just smile, laugh and be proud. And also be sure to say thanks as I did when we pulled away from the driveway late yesterday right before we started our 4 hour ride home.
Have you seen your business being promoted in a similar way?