What Sells a Product: Marketing or Functionality?May 4th, 2010 | Small Business | No Comments »
In both my day job and with KikScore, there is a raging debate…what really drives consumers to buy your product or service? If you talk with the product team, it’s the features and capabilities of your product. Customers are stunned by the available features of your product and must have it. The sheer elegance of this service makes your product a customer priority.
On the other hand, the sales team is convinced it can sell “ice to an Eskimo”…that regardless of the product, through persuasiveness, a salesperson can convince a shopper to become a customer. Don’t even get me started on the branding team…they literally believe that the choice of font will dictate the annual revenues. They may be right, but it’s only for really cool fonts.
Who’s right? This is an important question, as it really dictates how resources are allocated. For KikScore, we’ve been working hard on product features and new services. Sounds like a good idea, but that means we are not applying time and money towards marketing and sales/creating new channel relationships.
There really is no way to find out the right balance. Successful products magically seem to have great features, slick marketing and a very solid sales team. Is it a chicken and egg scenario? Or do all of these need to exist before your product takes off?