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Who Do You Trust… and Why?

April 14th, 2010 | Small Business | No Comments »

It is evident that building trust builds your brand. But, what encompasses trust? It’s critical in our personal lives, and imperative in business.

As a new ‘face’ in the eCommerce market, difficulties arise in not only reaching potential customers, but also in keeping them and creating the sticky bond.  A way to this is ‘trust‘, but what really defines trust?

It can be said that in the same fashion as beauty is in the eye of the beholder, trust is in the hand of the purchaser.  It’s a well known fact that if a consumer knows the brand, she will buy from a store that promotes said brand.  Even then though, it’s possible that a popular brand has been made available for sale on a not so safe website.  The underlying concern comes to what builds trust in a brand.

Trust not only applies to purchasing something online, but also in the decision making process of whether to hire Plumber A or B that you came across while frantically searching for someone to assist in the potential flood in your bathroom.  Just because Plumber A has a really cool logo on his website, does that mean he will be more trustworthy than Plumber B whose website is rather boring, yet touts that his repeat customers are the key to his business?

In certain cases, trust comes from gut feel and the more you can learn about the online merchant or service provider, the more informed a decision you are to make… and will most likely create a repeat customer if the experience is positive.

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