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Company SWAG: Does it Help Your Small Business?

March 30th, 2010 | Small Business | No Comments »

I love being a small business owner for several reasons: you’re on the forefront of trends; you interact with other small business owners and share ideas; you are forced to think creatively about getting the word out about your business.  But the thing i love more than anything about owning a small business is wearing my KikScore baseball hat.  First off, it’s pretty cool as far as those type of caps go (it’s a washed out grey, so it goes with almost anything…my wife disagrees, but what does she know?) 

I’ve been wearing corporate baseball caps for years…usually from my day-job/corporate employer.  So it has special meaning to me to wear my own branded gear.  But here’s the question — does it actually do anything for KikScore?  I’ve been walking around every airport, city park and taco stand with my hat on, but I haven’t seen a spike in traffic since I’ve been wearing it.  Same goes for my KikScore bumper sticker.  So is this just a vanity hat? 

This weekend, my parents flew out to Denver to visit my wife and me.  I’m at the airport by 7:30 am on Saturday morning.  Through the crowd I see the outlines of my parents.  My Dad is wearing a baseball cap.  But as he approaches, it’s not the KikScore hat I gave him, but some free hat his neighbor gave him.  What the hell is going on?!  So I ask him about it and he sheepishly said he can’t find it.  Can’t find it?  Not sure if I mentioned this, but this is my DAD.  So if the hat doesn’t engender any positive mojo with him, what are my chances with a complete stranger?

That all being said, I’ve now run out of the second batch of hats and bumper stickers — as friends and family keep asking for the free gear.  So I’m probably going to order more, but is it just an ego thing or is it good business? 

What are your thoughts about the effects of branded SWAG for your small business?  Does your Dad at least wear your gear?

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