Small Business Interview with Sitemakers's Geoff JacksonJanuary 18th, 2010 | Interviews,Online & Small Business Resources,Small Business,Small Business Tips | 1 Comment »
Geoff Jackson is the Social Media Strategist & Web Marketer for the UK based ecommerce solutions provider, Sitemakers. We came across Geoff and Sitemakers on Twitter in mid-December. Geoff and Sitemakers can bring small businesses and the Kikscore community a unique and more global perspective on ecommerce and online business trends.
1. Tell us about Sitemakers and who it focuses on serving?
Sitemakers is a UK based company specializing in ecommerce services. We work with independent retailers to help them to become successful online retailers. We have our own ecommerce platform, LiquidShop, and we provide our clients with a full service including the software they need to run their website, a full design service, ongoing support and marketing services.
2. Where will Sitemakers focus most of its energy in 2010?
We will be dividing our energy between making sure our existing clients continue to grow their businesses and seeking out new clients who can benefit from our services. Existing website owners who move to LiquidShop invariably see an increase in their online sales and we want to help more retailers enjoy this growth during these difficult trading conditions.
3. If you had one key lesson learned from your online selling experience that you could pass on to others, what is that?
Something we notice regularly is that it is existing retailers who often do best when they branch out into selling online. They know their business, they know their market and have existing relationships with suppliers. We bring the technical knowledge and the specific retailing knowledge that relates to the internet and it is this partnership that lead to a successful online shop.
4. As the new decade begins, what do you see as main new trend in 2010?
New technology that has really caught consumers’ imagination is the smartphone. Led by the iPhone, and now followed by Google’s own Nexus, these devices have changed the way that users think of the internet and their relationship with it. An easy-to-use device with intuitive applications, large clear screen and instant on-all-the-time internet connection all lead to the expectation that information is available whenever and wherever you want it. Barcode scanning apps such as Shop Savvy mean that consumers can do their price comparison in-store just by scanning a barcode and looking up competitive prices there and then. The number of people who have bought something using these devices has started to grow, and it is expected that more than half of users will have bought something using their smartphone by the end of this year. It’s been dubbed ‘m-commerce’ – but whatever it’s called it’s coming fast in 2010.
5. Do you have any parting thoughts?
Yes. Retailers who don’t have an online strategy in place are being left behind. Christmas sales show again that it is the multichannel retailers who did best. All retailers need to adopt a strategy that lets consumers decide when, how and where they will do business with them. This may mean starting a transaction in-store and completing online, or researching online and buying instore or even on the phone. Give consumers the options they want and they will stay loyal to you.
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