The Rise of Nights and Weekend EntrepreneursNovember 17th, 2009 | Humor,KikScore & KikReport,News,Small Business,Uncategorized,Videos | 6 Comments »
While entrepreneurs may share various character and personality traits, there are may types of of entrepreneurs. Some exist under the radar while others get all of the hype. The one that probably gets the most news coverage and are therefore the most well known is the startup entrepreneur. The startup entrepreneur is the person that takes an idea, may get some angel or VC funding (or even self fund) and creates and launches a product. These types of entrepreneurs get a lot of coverage as they sometime have high profile exits where other companies buy their product for millions of dollars. The recent Mint.com story is an example of this.
Other Entrepreneur Types
Of course there are many other types. One that is getting a lot of recent attention is the home based business entrepreneur. Businessweek just had an article that covered some surprising stats for this group. There are also the small business entrepreneurs that have stores, shops, bars and restaurants that we all visit nearly everyday of our lives. Then there is the purely unintentional entrepreneur that due to job loss are forced into starting a business. There has been a lot of coverage of these unintentional entrepreneurs lately due to the huge amount of job losses during the economic downturn.
Enter the Night and Weekend Entrepreneur Warrior
The entrepreneur that floats under nearly every radar is the person who has a full-time day job, but still is an entrepreneur through a side business. As demonstrated from this clip from the cult classic Office Space, Milton Waddams exemplifies where some people get their motivation for their side business while they work their full time job:
While nights and weekend entrepreneurs have various motivations for starting their businesses, they all face very similar experiences:
1) Time Crunch – Even more than other entrepreneurs, because of their 9-6 day jobs, nights and weekend warriors can really only fully focus on their side businesses during limited time periods. That can be used as an advantage because since time is so precious, these types of entrepreneurs must be even more focused on time management and efficiency when they do work on their own business.
2) The Constant Pull Away From the Business- Each night and weekend these entrepreneurs face the temptation when they come home from work or on that weekend, to turn on the TV or to go into procrastination mode. It is even more tempting to the nights and weekend warriors because of the fatigue that sets in from the day job. Nevertheless, there are successful entrepreneurs that overcome this temptation and beat the fatigue and procrastination demon that is there every time you come home from the day job.
3) Beating the Not Doing Enough Syndrome – Because the nights and weekend warriors do not have a dedicated 40 hours of time for their business, they constantly are fighting the guilt that they are not moving fast enough or getting enough done. The way these warriors get through this syndrome is keeping that eternally optimistic side that is in the small business psyche and saying, I am moving forward and doing all I can. Otherwise, this guilt will overcome and doom you. Night and weekend entrepreneur warriors battle this syndrome every time they look at their “to do” list.
While these are common challenges, nights and weekend entrepreneurs also share the same hunger to create something that they can set the direction for and grow. We imagine that we will increasingly hear more about these entrepreneurs in the future.
Examples of Nights and Weekend Entrepreneurs
Here are just a few examples of Nights and Weekend Entrepreneurs we know about:
Design 2 Print – which is KikScore’s hats and bumpersticker vendor. Rush at Design 2 Print offers a lot more promotional items such as apparel, glasses, mugs, badges, calendars and much much more. Their slogan is “Our Business is Promoting YOUR Business.”
Simply Astro – Shiv who owns this site and a host of others spends nights and weekends devoted to fine tuning his astrology, horoscope, match making and Feng Shui site.
Know of any more, please leave them in the comment section below.