Posts Tagged ‘start-up’
Use More Cowbells to Keep Your Business FocusedFriday, January 22nd, 2010
If you run a small business, we all have the challenge of staying focused. We are pulled in a hundred different directions. You have customers calling you, that new product or service you want to launch, your accountant keeps calling you about this year’s taxes and oh yeah that employee you hired that is just driving you nuts because they are jamming to Lady Gaga’s Poker Face all day at work and not helping you at all.
This Saturday Night Live skit has a good lesson for all of us. Christopher Walken plays THE Bruce Dickinson during the taping of one of the 1970’s classic songs by Blue Oyster Cult, “Dont Fear The Reaper.” Walken playing Dickinson implores the band to focus on one critical element to make the song successful. You will have to watch the video to really see.
What can small businesses learn from the video?
1. Every day make sure you are focusing on the central pillars of your business. If its marketing to a niche, make sure you are doing everything possible to support your efforts doing that. If it is creating a consistent and coherent brand and then building it. Make sure you have laser focus on this pillar.
2. Eliminate or reduce the distractions of other tasks throughout the day so you can focus on the tasks that grow your business. Here is a great post on how to eliminate distractions in your business.
3. Try, and try again. Even if you do get distracted. Stop just like Dickinson does when he interrupts the band’s jam sessions and he makes the band focus on what he sees as the critical element! If you get distracted, acknowledge it and get back to your core tasks. Yes, that means stay off TMZ and WaitingforNextYear (side note: great Cleveland blog – everyone growing up in CLE knows the refrain with our sports teams…”There is always next year.”)
4. In the video, learn from Will Ferrell, that even if focusing on a critical element makes you look odd in your business or you have to anger some people by telling them to take a back seat while you focus on More Cowbell go ahead and do it. That focus will only help you and your business to grow, even if it has lots of cowbells.
5. At the end of every rehearsal (i.e. after you end a business day) look back and do a post-mortum: did you focus on the areas of your business that were most important? If not, figure out what you will do to refocus tomorrow. If so, go celebrate and have a margarita – just dont spill it on your pants!
Did you learn anything from The Bruce Dickinson’s demand for “More Cowbell!” Please tell us in our comments section.