Posts Tagged ‘Small Business’

Shashi B, the Social Media Swami Talks & Small Businesses Should Listen

The Social Media Swami, Shashi Bellamkonda from Network Solutions, joined the Small Business Hour Talk Show to discuss  how small businesses can best use social media to help their businesses. During the interview he also discussed the trust level small businesses hold with the public, whether performance reviews are useful, and much more.  If you have never heard Shashi Bellamkonda, you really should listen.  He is one of the most genuine, thoughtful and practical speakers that is out there on small business, social media and marketing.  You may recall, Shashi was the one of the main speakers at our Social Commerce Camp DC back in February this year.  Look out because the next Social Commerce Camp is coming to the Denver/Boulder area later this year!

Click HERE to listen to the interview of Shashi. There is 20 minute intro discussion at the beginning of the recording and Shashi’s highly useful interview is after that.

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Posts Tagged ‘Small Business’

The Awe Inspiring Essence of Creativity

I stumbled upon an interesting and motivating quote a couple weeks ago:
Life isn’t about finding yourself, life is about creating yourself — George Bernard Shaw

This got me thinking about how creativity comes into play in defining not only who we are, but how the world sees us.  My daughter, who turned 2 in December, has started mastering marker to paper, and paint brush to easel.  My husband and I praise her creative wonders and display many of her designs about our home.

As I hung two of her recent ‘dinosaur’ masterpieces on my office wall today (one scanned above), I am overwhelmed with not only a sense of pride but an inspiration to be more creative myself.   To force more creativity in my daily doings and namely in my business activities (both day job and KikScore).  To remind myself that a little bit of color and imagination can be awe inspiring.

In order to maintain a competitive edge in business, you must have innovation that not only keeps your customers interested and coming back, but ensures they are shouting out accolades about your business with their friends and beyond.  Since teamwork is a key element to business success, you need to keep your team motivated and the creative juices flowing.

We continuously encourage creativity and individuality in our children… and we need to carry that forth and foster it in the work place environment as well.

Whether you have a start-up or a mature business, how do you encourage creativity?  Get out those markers and a blank palette… what can you create?

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Posts Tagged ‘Small Business’

Lessons Learned for Small Business from Sandra Bullock's Heartbreak

So I have to admit, I am more of a fan of Sandra Bullock because of my wife.  She loves Sandra Bullock, especially in that movie Hope Floats. Bullock does seem very down to Earth and does not have the outward characteristics of your typical Hollywood diva.  On the other hand, I thought I liked Jesse James, especially after his appearance in Celebrity Apprentice last year.  Again he seemed like a fairly straight-talking guy that had learned from his past mistakes. Oh but was I wrong.  Actually, a lot of people were wrong.  But there were warning signs all over the place.  And there was plenty of information that was available that could have predicted Sandra Bullock’s and Jesse James’ relationship collapse.

Small businesses can learn from Bullock’s heartbreak.  The Bullock/James fall-out can teach small businesses a lot about picking marketing/integration partners, selecting vendors or freelancers to support your business, using consultants to advise on company strategy and using website designers or software developers for your business. Here are a few lessons:

1. Past Track Record Does Predict Future Performance: So it was apparently known that Jesse James had some issues in his past with staying faithful in relationships.   So Sandra Bullock likely had information that could have predicted James’ infidelity and she probably decided to disregard it. Small businesses cannot afford to ignore information about a partner, vendor, consultant etc. that they have had some past issues in an area such as meeting timelines, deliverables or performing sub-standard work.  Small businesses in fact need to be meticulous in seeking out information about a company’s previous track record because that may be one of the most reliable predictors of whether a vendor/partner will live up to expectations.

2. Do Research & Diligence Upfront: Again the information about James was available for Sandra Bullock. In fact, she probably could have conducted even more diligence on Jesse James’ past.  In this day, with internet resources that are available and sites that provide background information on businesses like Kikscore, there is no excuse for a small business not to conduct exhaustive background research on potential partners, vendors, consultants or even employees that may be hired.  The information is readily-available, small businesses just need to take the time to conduct the research and due diligence on the front end of an engagement.  If a small business takes the time to conduct up front research and diligence, it can really help avoid bad decisions, waste of time and resources, and even potential damage to the brand by avoiding certain businesses all together.

3. Monitor During Relationship/Engagement/Partnership: It now has been reported that Jesse James did most of his “running around” when Bullock was filming her Oscar-award winning movie The Blind Side.  This was all done behind her back when she was busy trying to make a living.  Small businesses can learn from this and arm themselves with tools like Google Alerts to monitor and track what other people are saying about companies that they do businesses with during an engagement.  That way, if there is a blog post about an angry customer saying that a vendor that you are using too is having money issue, you can be on notice and attempt to proactively verify that information.  Those alerts are also great for finding out news reports about companies. Using tools like Google Alerts is a way you can be ahead of the game and avoid finding out this information when it is too late.

4. Quickly Act to Cut Losses: Bullock moved  quickly when she found out about James’ behavior and moved out of her house.  When small businesses find out damaging information or at least information that may worry them about a vendor, partner or contractor that you are currently in business with, you must act quickly.  If you feel that the information puts your business at risk, take steps quickly to avoid further damage and if that means ending a partnership or contract that is what you should consider doing. The alternative is staying in a doomed relationship and we all know where that ends up! Check out Toilet Paper Entrepreneur’s 81 Strategies to Fix a Bad, Falling Apart Business Partnership as a way to gauge whether you should stay in a business relationship.

5. Preserve Your Brand: Along the lines of cutting your losses, Bullock’s brand has actually held up during this heartbreaking episode with James.  She took the high road through the split and did not fall into the trap of being dragged down into the gutter, even when crazy allegations were leveled against her. Instead, she responded in a dignified manner, surrounded herself by her family and did not do anything that was out of her regular behavior.  For a small business that gets burned by a partner or a vendor, instead of getting dragged down by someone else’s behavior, try to act in a way that you want that reflects your brand and not the ugliness that may arise from your partner/vendor’s conduct or statements.

6. Trust Your Gut: In the end, if you ask Bullock I wonder if she had a suspicion early on about James’ behavior toward women, but ignored her gut instinct.  Sadly, if she did I am sure she probably wishes now that she listened to her gut.  For small businesses, it is important to have that BS meter and if you detect even the slightest issue with  potential business partner/vendor you should move on.  There are just too many other options out there for partners, vendors, etc that you will be better off going with someone else rather than someone you have doubts about.  Remember, if you have to convince yourself that you need to do business with someone and you should just ignore some of those “red flag” (even if they are small), stop right there and protect yourself by moving on to the next business.  Sometime the business partner that you say “No” to, is more valuable for your business than the ones you say “Yes!” to.

Please tell us if you see any more lessons learned from the Bullock/James split.

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Posts Tagged ‘Small Business’

How the NFL Draft Can Help You With Online Trust

This is one of my favorite times of the year for sports.  The time of hope, promise and turnaround.  That means it is time for the NFL Draft!  My team, the Cleveland Browns, always enters this part of the year and the draft with hopes of getting the amazing college football prospect that will revitalize the team, give us a winning season for once and hopefully (yeah right) a trip to the Super Bowl.  The issue is that you never know if a player your team picks in the draft is going to turn out like you hoped and will deliver on all of the expectations you have built up for them or turn out to be a bust.  Or worse yet, that player ends up breaking the law and not only is he a bust, but he then becomes a shame to the team and the city.  In many ways this is similar to the issue of figuring out who you can trust online for doing business and for online shopping.

In the NFL Draft process, the teams that do the best job are the ones that do the most diligence on the college football prospects.  These are just some of the things that NFL teams and scouts do in the diligence and research process before selecting a player in the draft:

1) Conduct extensive background checks;

2) Put players through multiple interviews and give them tests;

3) Review, analyze and dissect a player’s past performances in college games and;

4) Talk to their coaches, teachers and other experts.

That is all done before draft day and before a player is selected.  And its all done on hundreds of players.  The interesting thing is what NFL teams are looking for in college players is very  similar to what shoppers look for before buying online: 1) a track record of success; 2) good character; 3) reliability and trustworthiness; 4) the ability to deliver and meet expectations and 5) someone you can depend on and that can be your “go to” person.

All of these traits are exactly what people look for for in businesses that operate online as indications of whether you can trust that business.  The commonality between the NFL teams that put players through these tests and online shoppers is: Information!  Information is king.  It is not only having access to that information but it is also having the right information about trustworthiness and reliability to make an informed decision about buying from an online store or selecting a contractor or consultant online that you have come across online.

So next time you are out looking to buy online or select a contractor, be like an NFL scout and look for these types of information. That will help you stay safe when you are shopping online.  Also businesses that have a KikScore seal certainly help shoppers get much of this trust and reliability information.  But just make sure you end up selecting the next Tom Brady and not Ryan Leaf when you decide to do business online!

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Posts Tagged ‘Small Business’

Has the Recession Led to an Increase of Online Fraud?

Unemployment is officially around 10% (and there are estimates that the real unemployment is likely 20%).  It is likely that we’ll see this high level of unemployment for the next few years.  Does the recession and unemployment pose a threat to online security?

There have been a few articles linking the recession to an increase of online fraud.  Most of them are anecdotal (citing some instances of shoppers being scammed online), or bad math (saying that claims of online crime have gone up in 2008 and 2009 — forgetting that online shopping grew in those years as well).

The logic makes sense — that desperate times bring out the worst in people.  Cutting in favor of the argument is that it has never been easier to set up a website and start a (fraudulent) business.  The other way to look at it is that with individuals becoming more savvy online, fraudsters will have to be more sophisticated in their criminal activities (making it more unlikely that the newly unemployed just start committing online fraud).

Right now the jury seems to be out, but feel free to share your thoughts (or some conclusive studies on the link between online fraud and the recession).

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Posts Tagged ‘Small Business’

4 Reasons to Start Using KikScore Right Now to Demonstrate Trust & Increase Sales

So many times we have friends, family and now potential customers and small businesses that ask us why should I use KikScore.  So I am going to give you 4 quick reasons (there are more than 4 but 4 seemed like a good quick number) for why small businesses should start using KikScore. The unique thing about this post is I am actually going to use some of our old blog posts to explain why and to give you the reasons:

1) In at least 7 different ways, Kikscore helps small businesses and online merchants demonstrate trust to shoppers and visitors to your website. KikScore actually helps a small business with each of these 7 Steps to Increased Trust for More Online Sales.

2. You can Solicit and Listen to Customer Feedback. The KikScore seal and KikReport gives your small business a dynamic feedback platform to interact with your customers.  By using KikScore, you can listen, manage and respond to comments and also display customer feedback as testimonials for your business.  Tell your customers to skip Yelp and those other review sites and have those comments posted on your site instead of third party sites!

3. Your small business can use KikScore to introduce itself to the world through a video introduction.  Small Business are increasing Using Videos to Help Your Small Business and if you use the KikScore service you will be able to use our video platform on the KikReport to not only introduce yourself, but also as a product, educational and thought leadership video.

4.  It works!  Small businesses that have signed up for KikScore and placed the seal and KikReport on their sites, have seen an increase in their sales because they are giving their customers more information about their business.  These small businesses are also being more transparent to shoppers.  The success actually goes back to our very first customers that signed up late last year when we launched.  Here is just one of the testimonials that we have received about KikScore heping demonstrate trust for a small business and increasing the small businesses’ sales.

So please try KikScore out!  Or if you have questions about our service, please either call 1-877-KikScore or email us at support@kikscore.com.

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Posts Tagged ‘Small Business’

My Business is Hooked on the Internet (and Mad at Windows 7).

The other day I purchased a new computer (from the good folks at Dell…though they never hooked me up with a discount that I pleaded for on Twitter).  Love the computer and the new Windows 7 operating system.  I spend most of last weekend converting files and uploading all my computers to Windows 7.  All was right with the world. 

Then my home wireless network disappeared.  I couldn’t find it on my iphone or any of my computers.  Turns out that a lot of people that upgrade to Windows 7 have this same problem with their home network.  Since I’m not a full-blown technologist, I wasted most of Monday trying to trouble-shoot.  No success.  So I break down and call Geek Squad.  They are coming over tomorrow to fix. 

Besides being a pain, in the last couple of days, I’ve realized how much my business (personal and KikScore) relies on the ready availability of the Internet.  I can get by on certain things with my phone, but to really run a business, you need a computer hooked up to the Internet.  Which is really the opposite of how it used to be.  Back in the day, the Internet was a diversion to work…now it’s essential for business.  It’s more like a utility.

While it’s been an interesting social experiment — i’m ready for the return of my normal life.  I’ve got a lot riding on you Geek Squad.  Don’t let me (or my business) down.  As for you, Windows 7…you’ve got a lot of ground to make up.

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Posts Tagged ‘Small Business’

Contemporary Furniture Expert, SmallBiz Owner & Blogger, Rebecca Malik, Talks to KikScore

Today’s small business interview is with the President of DC-based, 17thandRiggs.com’s Rebecca Malik.  Rebecca holds a dear place in KikScore’s hearts for a number of reasons besides the fact that she is just a very cool person, but she is also one of KikScore’s very first customers late last year when we launched.  Lucky for us she is very happy with KikScore.  Well, enough about us…..Rebecca comes from a family of a long line of entrepreneurs.  She has recently been tapping into that entrepreneurial lineage by working on a line of shoes, getting 17thandRiggs.com designed, developed and launched and blogging for two woman’s based small business and lifestyle community websites.  From these experiences and especially from her work that she has put in at building an ecommerce site from the ground up, she has some excellent guidance for our small business readers.

1. Tell us about 17thandRiggs.com and who you focus on serving?

17thandRiggs.com features contemporary furniture, lighting and home décor.  We focus on carrying pieces that have sleek, simple lines and evoke a sense of space.  The pieces are also chosen because they work well in many types of décor – they are not hyper-modern or too formal.  I feel that our customers are people who love a sophisticated, modern look, and focus on the overall picture.  They realize that an accent piece is as important as a focal point.  Also, I may be biased, but I think our careful selection of furnishings ensures that prestigious interior designers turn to us for their furniture and lighting needs.

2. How did you get your started selling online?

I’ve shopped online almost exclusively for years and know how hard I would look for items that fit my aesthetic and that I knew were of high quality at a good price.  This site is truly a way for me to pick and choose items that I love and make them accessible to others.  Beyond that, my father actually started selling handmade fireplace mantels online years ago.  His ability to reach customers across the country from his small shop in Florida was eye-opening.  After I left my last job at an interior design firm, I decided to take my interest and passion for design, contemporary furniture, lighting and decor and launch an online store.  That is the way 17thandRiggs.com was born.

3. Where will 17thandRiggs focus most of its energy in 2010?

We will be honing our product lines to ensure we carry our favorite designs.  These are furniture and décor pieces that are high-quality, beautiful and a great value.  We will also be steering our efforts to create an even more specialized lighting category.  Our lamps and pendants are consistently some of our biggest sellers and with their broad spectrum of designs they are always such fun items to handle.

I will also be continually reviewing my business and my marketing plan.  I feel like that is something that every business needs to do on a regular basis.  Otherwise you run the risk of not being focused and not having an underlying theme to everything that you are doing as a business.

4. If you had 2 lessons learned from your business that you could pass on to others about selling online, what are those?

I would say to start out simply – don’t try to offer everything but pick items that make the most sense from an inventory/availability perspective and that are cohesive with your vision for your site.  That and SEO is key.  Integrate your keywords as you go along.  Small businesses like mine can spend forever trying to keep the product information on your site up to date let alone trying to update SEO information so my suggestion would be to do it well the first time around. Here is a post I wrote on the subject titled: How To: An Entrepreneur Improves SEO For Her Ecommerce Site.

5.  What are 2 new trends in your business this year?

Of course, anything eco-friendly is as popular as ever.  As far as new trends, I see people getting more and more adventurous with their lighting choices.  Fun pendants and table lamps are great ways to push the envelope in your décor without making a huge purchase.

For an overall business trend, I would say that outsourcing from a small business perspective.  But it would not be outsourcing as the “four letter” word we know it as.  This would be focusing your small business on your core skills.  Then getting experts, freelancers, consultants, and virtual assistants to fill out the rest of your business and support you as you grow your business.  I now source resources and support for website design, virtual assistants and marketing support from places like Craigslist and Elance.  But you have to be careful and rigorously interview these folks before they are hiredbecause they will never care about your business and your customers like you do.

6. How have you used social media tools like Twitter, Facebook and your blog to help 17thandRiggs?

For me, Twitter has been a great way to learn about other organizations and companies out there with similar or complementary businesses.  It has also been a great place to get leads and also converse with other small businesses. My blog  (https://blog.17thandRiggs.com) has been a unique way for me to process things and continually think big picture regarding my business and the 17thandRiggs.com brand.  Sometimes having to hone into choosing a topic for an article forces you to think about the direction you are heading in and evaluating whether it fits your overall vision of my website, the business and my brand.  That can be very beneficial, especially when your business is at a crossroads.

I have also had the honor of being a guest contributor at the woman’s entrepreneur, startup and small business community site called  Women Grow Business that has been run by the super awesome Jill Foster and Shonali Burke (though I have been on a short hiatus lately since my lovely daughter, Asha, was born at the end of December!)  I recently started contributing to LVC Mag, a woman’s lifestyle community. Guest blogging has been a great experience for me and a nice way to connect and network with other entrepreneurs.  I recommend it for small businesses, especially those that are just starting out.

7. Do you have any parting thoughts?

As this is an interview for KikScore, it makes sense to touch upon my thoughts on the KikScore seal here.  I appreciate that it is a centralized way for customers to share thoughts about my business.  I also think the information they compile provides a fair and verified representation of my business to visitors of 17thandRiggs.com.  As a regular online shopper, I feel that combining financial and management information, website history and polices coupled with interactive customers’ reviews is a genius way to prove that you are a reputable company to deal with and give shoppers a good idea of what they can expect from the experience.  I also think the level of transparency it provides is invaluable in instilling confidence in visitors to our site and helping us convert them into customers.



We want to thank Rebecca for this interview. If you have any specific questions for Rebecca, please leave a comment and we will make sure we get them answered.  Also just for full disclosure, Rebecca somehow married one of my partner’s in KikScore, Raj.  My wife and I wonder every time we see Raj & Rebecca, what was Rebecca thinking!!!

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Posts Tagged ‘Small Business’

10 Leadership Traits and Skills Needed at a Startup & Small Business: Part 2

This is the second in a two part series on leadership traits and skills that can help increase the chances of startup and small business success.  We discussed the first 5 leadership traits in a recent post. This post covers the next 5 skills.

There are literally thousands of books and probably many more blog posts on how to succeed in a start up or small business.  There are some great sites solely devoted to these topics like the Small Company Blog and StartupNation. Books on leadership in business are also everywhere including ones by like Jack Welch’s Straight from the Gut and Jim Collins who wrote Good to Great and Built to Last. This posts, however, actually tries to bridge these two areas and discuss leadership traits and skills that can help a startup or small business succeed.

In my time at Kikscore and also in conversations with friends, contacts and folks I have met at conferences like SXSW, there seems to be a consensus that the following traits really can help bolster your company:

6. Always Think about Costs:  Spending too much money too fast can kill your startup or small business. Paul Graham, a partner at well-known incubator Y-Combinator lists the failure to control costs as one of the main mistakes that can destroy your business. So it is critical that a startup or small business constantly be thinking about the costs of running their business.  This may sound like it is obvious, but I have found myself at times just saying with our startup – “We can afford that, lets go for it!”  That is dangerous thinking because if that thinking takes over your business, before you know it the business is bleeding money. So instead, for every expenditure a leader needs to ask: 1) Do I really need to spend this money?;  2) Is there a cheaper way for me to accomplish the same goal? and 3) What do expect to get out of this investment?  Then its also important to follow up and assess whether the money was in fact well spent after the fact.  Check out this post on 16 Strategies for Cash Stapped Businesses by Marissa Levin at the Women Grow Business Blog for help in this area. Also check out these 10 Money Saving Tools for Small Business.

7. Be Accountable and Demand Accountability: For startups and small businesses, it is easy to avoid accountability because teams are small and if something does not get done someone else steps in to pick up the slack.  But this lack of accountability can decrease morale, create tension between partners and lead to the business not achieving its full potential. Therefore members of startups and small businesses need to create a culture of accountability for both themselves and the team.  Amber Riviere writes at WebWorker Daily that an Accountability Partner is a good way to make sure you stay on track for your own goals.  Startups and small businesses need to make sure that each teammate serves as an Accountability Partner to each other.  Therefore you can demand accountability for yourself and also across the team.  This skill is also intertwined with Trait #2, Take & Give Feedback! Accountability goes hand in hand with accepting feedback.

8. Have Clear Milestones & Objectives for the Business: The accountability that we just discussed has to be based on something.  It based on clear goals, milestones and objectives for the startup or small business.  As we have covered before, these items are key to keeping a company focused.  The milestones and the objectives, if clearly defined, also allow the various members of a startup or the small business to stay on the same page.  As the Small Company Blog discussed in a recent post, all of this is critical in order to maintain a shared vision of the company.  It is the role of the members of a startup or a small business to measure everything that they are doing for the company against these milestones and objectives.  Even more importantly, it is critical that company goals are reviewed and appropriately updated to take into account new business opportunities or changes in market conditions.  A static set of milestones and goals can be just as deadly as none at all!

9. Over Communicate: In large companies, its almost a staple for managers to be trained to over-communicate to their staff, especially in times of change.  On the flip side, startups and small businesses can slip into the path of having information remain tightly held by founders and owners.  This is one area where startups and small businesses should strive to do exactly what management gurus recommend.  Communicate.  Communicate. And keep Communicating!!! To who you may ask?  To everyone.  Communicate with fellow partners and employees in the company.  Communicate with vendors, partners and outsourced contractors.  And finally, go well beyond so you over-communicate with your customers.  When in doubt, pick up the phone and call or email and check in with your customers. The ability to communicate is critical to a success of a leader at a startup or small business.

10. Always Seek out Guidance:  As a startup or small business owner you should come to grips with the fact that many people have been in very similar shoes as you are.  So why not seek out guidance from those other people about the challenges you face?  Chances are they may have faced the same challenges that you are dealing with right now. Paul Mullan at Bloggertone uses the great saying in a post ““To know the road ahead, ask those coming back” when imploring people to Ask For Directions! The lesson from this is tap into your network and your friends of friends.  At KikScore, we found out first hand that not only does our network help us out with guidance but through a simple 15 minute conversation with a close friend, we discovered a whole new channel opportunity for us.   Startup and small business leaders should not be shy to talk to their contacts in order to get feedback on any assortment of items including strategic goals, marketing, partnership opportunities, management challenges, expansion of operations, hiring and a whole host of other items.  All you have to do is be motivated enough to ask for the guidance!  You will be surprised with how many people will Pay it Forward!

11.  Lose the Ego: This is a quick bonus trait.  As startups and small businesses grow, the dynamics of a team change.  The dynamics of the leadership and management also change.  Often the change can be traced back to growing egos, needs to claim credit and demanding recognition.  Leaders should do everything to lose that ego.  In the end, if they are selfless in their acts and are focusing on making sure they are doing what is truly right for the business and putting aside their ego, that will help the management and the company ease that transition to a more successful and growing startup or small business.  Also it will save the business from the perils of dealing with egos and all of the baggage that is typically created from dueling egos or a super ego in the company.

So these traits and the skills we covered in the first part of this series are some of the key characteristics I have seen in my experience.  Of course, these traits and skills are not the only traits you need for success.  So please tell us what you think about the traits and skills you have seen in successful startups and small business.

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Posts Tagged ‘Small Business’

When Success Hurts Your Brand

When you launch your business or new product, all you can think about is it being successful and embraced by everyone.  I mean what could be better than that?  Maybe the better outcome would be a less popular product.  Hear me out on this.

My wife and I were sitting outside at the Cherry Cricket this weekend (a great place to grab a burger in Denver).  About every 5 minutes, we saw a different Range Rover.  They drove by in different colors and different levels of cleanliness.  But they all seemed to be driven by the same person.  He had spiky hair, big aviator glasses and a preppy shirt.  At that moment I declared that no matter how much I liked the car, I would never own one — as I didn’t fit the prototype.

The same thing has happened with Burberry.  It used to be rare to see the Burberry pattern on an item of clothing.  Now you have Burberry wallets, baby clothes and hairbands.  And these are being worn by near-homeless people. 

At what point does success hurt you?  While Apple makes excellent products, there are certainly more people that are using a Mac because they don’t want to follow the crowd and use a PC.  This will continue to be the case until, of course, Apple becomes too popular and then something else will take the place of those rooting for a niche player.

Does this matter for a small business owner?  Probably not right away.  As when the your product or business takes off (and becomes the newest thing for the aviator glasses, prepster set) you’ll likely sell your business.  But if you hold on, take some time, watch the crowds, and decide if your brand is being hurt by its own success.

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