Posts Tagged ‘etailers’
Social Media & Your Biz: Open Up So You Can Close
Wednesday, November 18th, 2009Though the Internet seems to be overflowing with blog posts, tweets, and Facebook updates, there are a good number of businesses that don’t use social media in any manner. Initially, I wasn’t the biggest evangelist for social media. In all fairness, others on the Team are much more sophisticated about how to properly use blogs and Twitter. My initial feeling on social media was “Why the hell would I want to read the thoughts of a complete stranger?” The past 6 weeks, however, we’ve gone live with our site/service and my attitude has completely changed. Initially, we did very informative, yet sterile, blog postings…ones that no one actually read. My prejudice seemed to be confirmed. We then became more candid and casual in our postings, linked them up to Twitter and Facebook and all sorts of good things started to happen:
1. Our traffic and overall visibility to the site is growing exponentially
2. We have come across several companies that are reaching out to similar small business owners. Two such partners are Shustir and MyBusinessAssistant — services that are helping small business grow faster and with less headaches.
3. We are getting direct feedback from the marketplace.
4. Our customers have a good understand with whom they are doing business with — not just a slick website (though our site is pretty slick).
5. I’ve been able to share my drinking stories and show pictures of my dog online under the guise of being helpful for small business.
We’re not just the only ones seeing the positive impact of opening up to social media. One of our customers, www.17thandRiggs.com has a great blog and is active on Twitter https://twitter.com/RebeccaSM). In under a year, Rebecca has transformed her site from a passionate hobby to a destination site for interior designers and those who want to keep up with the latest design trends (as well as a full-time business). If you don’t like my anecdotal examples, do you prefer the Wall Street Journal’s anecdotal examples? In a recent WSJ article, a featured small business discussed how her wedding planning business was significantly buoyed by using social media.
Feel free to share your favorite social media success stories…or tips on using social media.
