• Home
  • About
  • Archives
  • Authors
  • Contact
  • Polls
  • Small Biz Interviews
 

Posts Tagged ‘CareerBuilder’

The Fabric of a True Leader – My Takeaways from the Last 5+ Years

Wednesday, February 29th, 2012

As many of the readers of this blog know, my day job has been at a large web services company over the last few years.  Today is my final day of juggling the absolutely exhausting schedule of a demanding full-time day job and simultaneous full nights and weekend entrepreneur with KikScore.  I am very excited for that, however, the only major downside really is I now have to find another excuse for why I am 10 pounds overweight, have no time to work out, am balding and have those dark circles under my eyes!

The substance of this post and the story that provides that substance has been years in the making. In short, this post is about the lessons I learned from an undeniable true leader, my former boss (who also left the company this past November).  Therefore this is a very personal and important post for me for two reasons: 1) to provide a way of saying thanks to him and 2) to share with the broader community some of the incredible traits that I hope we all strive for in leadership positions that we are in or may be in one day.  My tribute to him will only really be complete if I can embody and carry many of these same traits to KikScore and beyond in my career and not end up like the guy from the CareerBuilder ad (great song by the way from one of my all time favorite commercials)!

Instead of a long story, the best way to convey to readers what I experienced and learned first hand is by sharing the traits that he repeatedly demonstrated in his daily work and interactions with our team, management, board of directors, third parties, employees throughout the organization and even adversaries trying to sue the company.   The traits broadly broke down into four main areas:

1) Personality;

2) Management;

3) Strategy; and

4) Interaction with Others.

Just for some important context, I saw these traits and actions of this leader over the backdrop of more than 5 years, 4 different management teams (including 4 different CEOs) and 3 different owners that included two separate private equity firms.  His approach to leadership and managing his team instilled a tremendous amount of loyalty not just with me, but throughout the entire organization and especially with his ability to successfully manage through external crisis scenarios and heavy media scrutiny.  A testament to that is over the last few years there was not one person that had the overall and nearly universal respect of the multiple management teams, middle level management and employee base as well as scores of people outside of the company (even competitors too!) and in the community that consistently and repeatedly recognized and often commented on how phenomenal of a leader and person my former boss is.  The funny thing is I honestly think there are probably more than 20 people today across many of these organizations around the world that would write this very same post I am writing about him because our experiences with him have been so similar.

So based on my last 5+ years, the fabric of a true leader can best be described the following way:

A Leader’s Personality Matters

1) Be the person that sets the example and the standard for others

2) Remain calm during a crisis and when others are in various states of panic because that calmness helps everyone make better decisions

3) Keep everything in perspective, even when going through ups and downs as a company and team

4) Stick up for those people who do not have a voice, they will repay you with loyalty and even harder work

5) Be courageous and have the conviction to present a different opinion (just make sure to back it up with data and facts)

6) Steer clear of the politics for a decision and focus instead on what is the right decision for the business

7) Take the time to laugh and enjoy the moment – laughter can often diffuse the inevitable tense meetings and events that we all experience

A Leader Helps Create and Implement a Strategy

8 Work to create an overall mission/strategy that defines the role for yourself and the people you manage

9) Remain flexible and open minded in the tasks and roadmap needed to execute on the strategy

10) Always game plan so you think two and three steps ahead of decisions/actions taken so a team can adequately anticipate possible outcomes

11) Relentlessly focus on customers and employees for the overall strategy and the decisions that are made in executing on that strategy

A Leader Manages with Common Sense

12) Know the role that you have as the leader of a team and focus on consistently delivering in that role

13) As you manage and lead your team, work to ensure that the team clearly understands the strategy and mission that is to be accomplished and their individual roles in achieving the mission

14) Ask lots of questions, but do not second guess subject matter experts by replacing their recommendations with your own gut feelings

15) Learn to deflect praise to the team and team members

16) Actively promote the careers of deserving team members even if they end up having to leave your team

17) Communicate, communicate and then communicate some more with your team

A Leader Makes a World of Difference to Others Through Their Interactions

18) Set your own high standard for interacting with others and make sure you do not get drawn into reacting to other people’s behavior and negativity

19) Avoid unnecessary escalations where you need to “go over someone’s head” and instead give people the benefit of the doubt

20) Take the extra time to remove the attitude from communication and email – the attitude almost always is counterproductive to everyone involved

21) When in doubt, have a face to face conversation instead of trying resolve items over email, that hardly works

22) Be respectful of others’ workloads even when you are much busier than they are

23) Focus on the person that is talking to you, do not multitask and look at your email when they are asking you questions or talking to you

24) Encourage learning from failure and mistakes instead of pointing fingers

I could probably go on and on, especially with more than 5 years of material but then I would lose probably even more readers than I already have with this long post.  Ultimately, a person is perceived and recognized as a leader for a number of reasons often due to their own merit or in some instances just due to association with certain people in an organization.  This post is about laying out the path to do it on your own merit because that is what I saw first hand for the last few years with my former boss. I am forever better off for being part of a team that had a one of a kind leader that taught me (and many others on our team and beyond): that leaders succeed by standing up for a core set of values, working exceptionally hard, taking care of their people, and caring deeply about customers and fellow teammates.


Post to Twitter Tweet This Post

  • Share/Bookmark
 
 

Posts Tagged ‘CareerBuilder’

Super Bowl Ads – 6 Steps for Small Businesses and Startups to Get In the Game?

Wednesday, February 9th, 2011

The Super Bowl was Sunday night and thank goodness the Steelers lost.  Didn’t you just get the feeling when they had the ball at the end of the game that they would yet again pull out another victory.  Good job Packers to play strong defense at the right time to cut that off.  I hope someone from my beloved Browns takes a few lessons from them for next season and maybe we can win a few more games!

Well this post is not about the game, but those commercials.  You have heard about the hype.  There is the yearly run up to each Super Bowl where huge brands (and late stage startups with lots of VC money to blow like Groupon) go “all in” usually to the tune of $3 million bucks for a 30 second ad.  Is it worth it?  Really?  Thinking back over the last decade I was trying to remember what were the best and most memorable commercials that still leave a mark on me.  I could only remember two.  Somewhat surprisingly each commercial was from the career placement and job advertising industry.   They were from CareerBuilder and Monster.com and I included them at the top of the post and below.

So what do these two ads have in common.  Dead simple delivery and execution and story that everyone can relate to.  It helps that they use two main ingredients that are so often successful to any campaign: little children and animals (especially cute ones!).

The point of this story is really not so much about these commercials, but that these days any of us can now try to compete at the level of these large brands in order to spread the word about your product and business.  Here are some steps that can help:

Story Counts Advertising is viral now so take the time necessary to create a good story that is engaging and means something not just to you, but to your audience that you are going after.  Make sure that story is simple in your ad and that people can relate to that story in a real world practical way. Tara Jacobsen from the Marketing Artfully blog has some good tips about making your story funny for your video ad.

Your Own Video Camera Now take that story and it is as simple as getting a decent video camera from Best Buy to film your own commercial. Even better is that most computers now come with video editing software that is easy to use or if yours does not there are a number of vendors online that provide editing software for low prices.

Crowdsource Actors/Actresses Try to look somewhat professional when you are filming. But that does not mean you have to pay big bucks for known actors and actresses. This only means put some real thought into props, actors, actresses that can include employees, friends or even your own pets.  Your costumes for the commercial are as close as your own closet or even the nearby Salvation Army store.

YouTube Once you complete your video ad, upload it to YouTube.  That is your first step and then make sure you title the clip in a way that grabs your audience’s attention.  Also remember to use keyword tags that are relative to the content, your product and company so that the video ad will appear in relevant search results.  This is a key component that will help drive traffic and page views so take the time to think about how people will search to get to see your video ad.  Here is an excellent article from Mashable on Top 10 YouTube Tips for Small Business.

Distribute Your Video Ad After the video is uploaded, create a blog post around the video and give that clip a story and some context in your blog post.  Also post the video on your blog, your website and even try to submit it to other video distribution sites through Tube Mogul.  This helps get your video in as many places as possible. Remember the more places the higher the chance more people will see your video ad.

Social Media Channels Do not stop at your website, make sure you use Twitter, Facebook, LinkedIn and other bookmarking sites to get the ad out. That way your followers, customers and friends can help you distribute that ad!  If you video is funny or has a viral element to it, that will give the community even more reason to pass it along to others.

So using the above 6 steps is your first step to advertising with the big brands.  All you need is a video camera, a little creativity and some of your own co-workers, friends, family and pets.  Any startup, small business or even non-profit can use these tips to get the word out about your product, company or cause.  Now I am not promising you huge overnight success with these steps, but what you will get is the beginning of the process for pushing your brand out there.  And isnt Super Bowl advertising all about just that.  So on a slightly smaller level you can do what the big brands do all by yourself.  Who knows, if you are creative enough you may just land yourself a hit on YouTube!

Let us know which Super Bowl ads were your favorite and what video ad you would put together.

Post to Twitter Tweet This Post

  • Share/Bookmark