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Posts Tagged ‘Best Buy’

Mobile Shopping is Going Viral this Holiday Season!

Tuesday, December 13th, 2011

With only 11 shopping days left until Christmas, shoppers need all the help they can get this holiday season while trying to find the best deal on the perfect gift for their loved one.  This year more shoppers than ever before are using their smartphones to find the best deals while they are in stores around the country and even at home and work.

Pricegrabber just released these survey results last week of 3,574 online consumers in the United States.  According to these results, 39% of all respondents have a shopping-related application on their smartphone.  Out of the respondents with a shopping application on their phone, 56% indicated that they have these applications on their phone because they believe they get the best prices using mobile shopping applications.

These numbers show a staggering increase from just 1 year ago when I wrote this KikScore blog post that talked about a Wall Street Journal article that indicated that only 5.6% of consumers used a mobile phone to price compare while on the go.  The WSJ article referenced in the aforementioned blog post also says that only .1% of consumers used a mobile phone in this way in 2009.  As you can see from these numbers consumers are continuing to increase their use of smartphone mobile shopping applications at an exponential rate!

So, what are merchants across the Unites States doing in response to these legions of mobile smartphone shoppers?  Unfortunately, the answer is still “not very much” at this time.  Again, like I mentioned in my blog post last year, I still cannot walk into a Best Buy, use my smartphone to find a better price on an item online and get the store to match this price.  Many bricks and mortar stores are still having a problem reacting to this new wave of technological advancement in the pocket of the U.S. consumer.

According to this article in the Chicago Tribune, some retailers like Macy’s and J.C. Penney are starting to react to these mobile shoppers by streamlining their mobile websites, creating custom shopping applications, and increasing the speed and efficiency of their sites.  In my mind, however, this is just the very basic levels of catering to the mobile shopping consumer and great strides will need to be made in the coming years in order for this new bread of consumer to be on the same page with these large retailers in the U.S.

Have you had a positive or negative experience while using a smartphone with a mobile shopping application at a retailer?

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Posts Tagged ‘Best Buy’

Try Shopkick on Your Smartphone, Almost 1 Million Others Have!

Wednesday, February 2nd, 2011

I have been using the Shopkick application on my smartphone for the past few months and then I saw this article in the Wall Street Journal the other day and realized that 750,000 people have also downloaded and used the application since it was released in August.

Basically, the idea behind the Shopkick application is that users can login and see which local retailers are closest to their current location.  Users then also have the option on clicking on each of the retailers near them to see what specials the merchant is currently offering to Shopkick customers.  It seems like some of the larger retailers that have close relationships with Shopkick include Best Buy, Macy’s, and Sports Authority.

The other idea behind the Shopkick application that is used to encourage users to access the application daily is driven by rewarding users with Shopkick points just for viewing the retailer’s specials by using the Shopkick application on their smartphone.  Users can obtain additional points by physically visiting the retailers and checking in and also by scanning the barcodes of various products in the stores that the retailers are advertising.  Shopkick users can then redeem these Shopkick points for products and gifts cards from the various retailers.

I found the Shopkick application to be interesting and useful but after attempting unsuccessfully to scan the bar codes of a few advertised products at a local Best Buy I was a little frustrated by the application as well.  I can definitely see a lot of good uses for the Shopkick application and I hope that they expand the functionality included in it to possibly included automatic price comparisons and possibly an easier way to scan the barcodes of advertised products.

Have you ever used the Shopkick application in a store or any other smartphone application while shopping?

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Posts Tagged ‘Best Buy’

Returning an Unwanted Gift? It Might be a Little Easier This Year!

Thursday, January 6th, 2011

Now that we are 10 shopping days past Christmas I hope you have already returned all of the gifts that you didn’t want.  I was just reading this article in the Wall Street Journal about how most larger retailers are now starting to ease their return policies this holiday season. 

The article makes special note about how Best Buy has stopped charging their 15% restocking fee for certain items.  I think this is an interesting point because it shows how ridiculous some retailers return policies have been for the past few years.  The fact that Best Buy has actually been charging people so that they are happy with their shopping experience shows how far the pendulum has swung in the favor of the merchant in recent years when it comes to returns. Hopefully in a few years there will be no such thing as restocking fees and other return policies that retailers have in place will be eased considerably.

I actually have a recent first hand experience of trying to return a large ticket item that was purchased as a gift from Amazon which is one of the largest online retailers in the world.  Since the gift I was trying to return or even exchange (I was willing to do either) was purchased longer than 30 days previous to the day I was returning it within days after Christmas I was told that my only option was to return it, pay for return shipping, and only get reimbursed for 85% of the value of the item.  30 minutes on the phone with customer service later and Amazon was paying for the return shipping and I was getting a gift card for 100% of the value of the item but I had to put up a considerable fight and jump through a few hoops to make this happen!   Ridiculous!

Anyway, I think there are a lot of really non-consumer friendly return policies out there that are hopefully about to reversed over the course of the next few years.  Does anyone out there have another unbelievable return policy that they experienced first hand to share?

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