Archive for the ‘Online & Small Business Resources’ Category

Thoughts on 'Startup Advice in Exactly Three Words'

I recently stumbled upon this post by Dharmesh Shah on the OnStartups.com blog that got me thinking about the time that we have spent working on KikScore.  In this post Dharmesh comes up with 47 different 3 word phrases that offer advice to others while trying to start-up a new company.  After already having worked on our start-up company for the past 3 years, these pieces of advice triggered a few memories that enforced Dharmesh’s advice for me through these experiences.  Below I picked out a few of the phrases that rang true for me the most and I explain why I feel strongly about these.

Support customers maniacally – This could not be more true for the customers we currently have on our application.  Any customer issue that we receive immediately goes to the top of the priority list in order to address it immediately.  I think that this is a no-brainer for any business but especially for companies just starting out.

Persist through downturns – About 6 months after we started working on KikScore we entered into the recession that we have just now begun to dig out of.  While this definitely wasn’t ideal, I think that it made us focus more on our product and customers and will make us a better company in the long run.  I think that a lot of companies that make it through this recession will be better for it and it will help them learn a lot of lessons that they otherwise may not have.

Improve product daily – We are constantly looking for ways to improve our product and prioritizing these enhancements for release.  I think that it is very important for start-up companies to be regularly adding functionality to their products in order to make current and potential customers happy.

Use your product – Just about everyone on the KikScore team has either used the product themselves on a site they own or worked closely with a friend or family member to use it on their site.  I think that this has allowed us to get a unique perspective on our product and helped us improve it more efficiently for other customers to use.  I think this is important because sometimes the very companies that make great products don’t always use them and over time they become outdated because they don’t have that “real world” experience.

Do any of these items above, or the other 43 pieces of advice that Dharmesh offers, remind you of a decision you made while working on your business? 

(By the way, I must admit that I re-used the picture of the puppies on this post from Dharmesh’s post on the OnStartups.com blog.)

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Archive for the ‘Online & Small Business Resources’ Category

4 Reasons to Start Using KikScore Right Now to Demonstrate Trust & Increase Sales

So many times we have friends, family and now potential customers and small businesses that ask us why should I use KikScore.  So I am going to give you 4 quick reasons (there are more than 4 but 4 seemed like a good quick number) for why small businesses should start using KikScore. The unique thing about this post is I am actually going to use some of our old blog posts to explain why and to give you the reasons:

1) In at least 7 different ways, Kikscore helps small businesses and online merchants demonstrate trust to shoppers and visitors to your website. KikScore actually helps a small business with each of these 7 Steps to Increased Trust for More Online Sales.

2. You can Solicit and Listen to Customer Feedback. The KikScore seal and KikReport gives your small business a dynamic feedback platform to interact with your customers.  By using KikScore, you can listen, manage and respond to comments and also display customer feedback as testimonials for your business.  Tell your customers to skip Yelp and those other review sites and have those comments posted on your site instead of third party sites!

3. Your small business can use KikScore to introduce itself to the world through a video introduction.  Small Business are increasing Using Videos to Help Your Small Business and if you use the KikScore service you will be able to use our video platform on the KikReport to not only introduce yourself, but also as a product, educational and thought leadership video.

4.  It works!  Small businesses that have signed up for KikScore and placed the seal and KikReport on their sites, have seen an increase in their sales because they are giving their customers more information about their business.  These small businesses are also being more transparent to shoppers.  The success actually goes back to our very first customers that signed up late last year when we launched.  Here is just one of the testimonials that we have received about KikScore heping demonstrate trust for a small business and increasing the small businesses’ sales.

So please try KikScore out!  Or if you have questions about our service, please either call 1-877-KikScore or email us at support@kikscore.com.

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Contemporary Furniture Expert, SmallBiz Owner & Blogger, Rebecca Malik, Talks to KikScore

Today’s small business interview is with the President of DC-based, 17thandRiggs.com’s Rebecca Malik.  Rebecca holds a dear place in KikScore’s hearts for a number of reasons besides the fact that she is just a very cool person, but she is also one of KikScore’s very first customers late last year when we launched.  Lucky for us she is very happy with KikScore.  Well, enough about us…..Rebecca comes from a family of a long line of entrepreneurs.  She has recently been tapping into that entrepreneurial lineage by working on a line of shoes, getting 17thandRiggs.com designed, developed and launched and blogging for two woman’s based small business and lifestyle community websites.  From these experiences and especially from her work that she has put in at building an ecommerce site from the ground up, she has some excellent guidance for our small business readers.

1. Tell us about 17thandRiggs.com and who you focus on serving?

17thandRiggs.com features contemporary furniture, lighting and home décor.  We focus on carrying pieces that have sleek, simple lines and evoke a sense of space.  The pieces are also chosen because they work well in many types of décor – they are not hyper-modern or too formal.  I feel that our customers are people who love a sophisticated, modern look, and focus on the overall picture.  They realize that an accent piece is as important as a focal point.  Also, I may be biased, but I think our careful selection of furnishings ensures that prestigious interior designers turn to us for their furniture and lighting needs.

2. How did you get your started selling online?

I’ve shopped online almost exclusively for years and know how hard I would look for items that fit my aesthetic and that I knew were of high quality at a good price.  This site is truly a way for me to pick and choose items that I love and make them accessible to others.  Beyond that, my father actually started selling handmade fireplace mantels online years ago.  His ability to reach customers across the country from his small shop in Florida was eye-opening.  After I left my last job at an interior design firm, I decided to take my interest and passion for design, contemporary furniture, lighting and decor and launch an online store.  That is the way 17thandRiggs.com was born.

3. Where will 17thandRiggs focus most of its energy in 2010?

We will be honing our product lines to ensure we carry our favorite designs.  These are furniture and décor pieces that are high-quality, beautiful and a great value.  We will also be steering our efforts to create an even more specialized lighting category.  Our lamps and pendants are consistently some of our biggest sellers and with their broad spectrum of designs they are always such fun items to handle.

I will also be continually reviewing my business and my marketing plan.  I feel like that is something that every business needs to do on a regular basis.  Otherwise you run the risk of not being focused and not having an underlying theme to everything that you are doing as a business.

4. If you had 2 lessons learned from your business that you could pass on to others about selling online, what are those?

I would say to start out simply – don’t try to offer everything but pick items that make the most sense from an inventory/availability perspective and that are cohesive with your vision for your site.  That and SEO is key.  Integrate your keywords as you go along.  Small businesses like mine can spend forever trying to keep the product information on your site up to date let alone trying to update SEO information so my suggestion would be to do it well the first time around. Here is a post I wrote on the subject titled: How To: An Entrepreneur Improves SEO For Her Ecommerce Site.

5.  What are 2 new trends in your business this year?

Of course, anything eco-friendly is as popular as ever.  As far as new trends, I see people getting more and more adventurous with their lighting choices.  Fun pendants and table lamps are great ways to push the envelope in your décor without making a huge purchase.

For an overall business trend, I would say that outsourcing from a small business perspective.  But it would not be outsourcing as the “four letter” word we know it as.  This would be focusing your small business on your core skills.  Then getting experts, freelancers, consultants, and virtual assistants to fill out the rest of your business and support you as you grow your business.  I now source resources and support for website design, virtual assistants and marketing support from places like Craigslist and Elance.  But you have to be careful and rigorously interview these folks before they are hiredbecause they will never care about your business and your customers like you do.

6. How have you used social media tools like Twitter, Facebook and your blog to help 17thandRiggs?

For me, Twitter has been a great way to learn about other organizations and companies out there with similar or complementary businesses.  It has also been a great place to get leads and also converse with other small businesses. My blog  (https://blog.17thandRiggs.com) has been a unique way for me to process things and continually think big picture regarding my business and the 17thandRiggs.com brand.  Sometimes having to hone into choosing a topic for an article forces you to think about the direction you are heading in and evaluating whether it fits your overall vision of my website, the business and my brand.  That can be very beneficial, especially when your business is at a crossroads.

I have also had the honor of being a guest contributor at the woman’s entrepreneur, startup and small business community site called  Women Grow Business that has been run by the super awesome Jill Foster and Shonali Burke (though I have been on a short hiatus lately since my lovely daughter, Asha, was born at the end of December!)  I recently started contributing to LVC Mag, a woman’s lifestyle community. Guest blogging has been a great experience for me and a nice way to connect and network with other entrepreneurs.  I recommend it for small businesses, especially those that are just starting out.

7. Do you have any parting thoughts?

As this is an interview for KikScore, it makes sense to touch upon my thoughts on the KikScore seal here.  I appreciate that it is a centralized way for customers to share thoughts about my business.  I also think the information they compile provides a fair and verified representation of my business to visitors of 17thandRiggs.com.  As a regular online shopper, I feel that combining financial and management information, website history and polices coupled with interactive customers’ reviews is a genius way to prove that you are a reputable company to deal with and give shoppers a good idea of what they can expect from the experience.  I also think the level of transparency it provides is invaluable in instilling confidence in visitors to our site and helping us convert them into customers.



We want to thank Rebecca for this interview. If you have any specific questions for Rebecca, please leave a comment and we will make sure we get them answered.  Also just for full disclosure, Rebecca somehow married one of my partner’s in KikScore, Raj.  My wife and I wonder every time we see Raj & Rebecca, what was Rebecca thinking!!!

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Archive for the ‘Online & Small Business Resources’ Category

The iPad is iCrap

Let me just start by saying that I fully admit that I am a “gadget guy”.  I love having the latest gadget that can make my life easier and/or more efficient.  Let me also start by saying that I think that Apple is a great company that has made some innovations over the last decade that have single-handedly advanced technology and changed the way people live their lives.

Let me continue by saying that I believe that the newly released iPad from Apple will not be nearly as successful as the iPod, iPhone, iPod Touch, or even the iMac.  There is no place in my life for the iPad…believe me, I looked…I just do not have a need for a device of this size at this price with it’s current capabilities.  Everything that I can think of that I might want to do on the iPad I already do on either my smart phone or my laptop.  I would also argue that my smart phone or my laptop are more appropriately equipped to do those things as well.

If I wanted to send an email while I was on the train I would go straight to my smart phone…it is more compact and can connect to the Internet through a mobile hot spot or a cellular connection.  Why would I want an iPad to do this?  Not only does it only connect to the Internet through a wi-fi signal (unless you add a data plan from AT&T for a monthly cost) that I may not be able to get on the train, but it is also the size of a text book so I can’t hold it in my pocket.

If I wanted to work in Microsoft Excel I would use my laptop because the screen is larger and I can easily edit the spreadsheets using a full size keyboard and the processing power of the latest laptop chip set.  Why would I want an iPad to do this?  The screen is smaller so I would have to scroll all over to find things, I have to type out letters using a smaller touch screen keyboard, and the processing power isn’t that of my laptop.

Sorry Apple, I really tried but I just can’t legitimize throwing down $500 (and up) for the iPad just so I can read an eBook in color, assuming that I would even rather do this on the iPad than on the Kindle from Amazon that also already has received rave reviews, is $240 cheaper than the iPad, and is already readily used and supported in the eBook industry.  I hope all of you Apple supporters out there don’t hate me for saying these things…remember, Apple has had other minor failings in the last decade, the Apple TV player (iTV must have been taken) from a few years back comes to mind, so it isn’t unheard of.

Again, this is just one person’s opinion, let me know if you think I am wrong!

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Master Head Shaver & Founder of HeadBlade, Todd Greene, Give Us Small Business Pearls

Do you like a clean shave?  No, I am not talking about on your face or your legs.  How about your head? I came across HeadBlade on Twitter late last year.  For those of you who do not know who or what HeadBlade is it is only the global leader in head shaving razors and headcare products for head shavers. HeadBlade  offers its head razors and related headcare products on its website and in more than 25,000 retailers, including Walgreens and Rite Aid. Company President Todd Greene founded HeadBlade for head shavers who adopted the look as their chosen lifestyle. Some well-known Headbladers include Deal or No Deal host and former doctor from St. Elsewhere, Howie Mandel, American Idol star Chris Daughtry and 2009 British Open champion Stewart Cink.  Todd not only is the founder and President of Headblade but is also a blogger for The Huffington Post.  Swing by the HeadBlade website to see the Picture, User and Letter of the month from happy Headbladers.

Todd took some time out to answer questions and give us his take on HeadBlade and growing a business.

1. Tell us about HeadBlade and who you focus on serving?

The original HeadBlade was designed in 1999 and was the first razor designed for the scalp.  Ten years later we’re still the only company that makes and sells razor and headcare items for people who shave their heads.

2. How did you get your started selling online?

I came up with the concept in 1997 and it wasn’t until 99 that I brought it to market.  Since I had little start-up funding (think family and friends) I had to do everything myself.  I didn’t have any experience with wholesale and since my first production run was 1,000 units, I was not producing on a large enough scale to consider major box retailers.  And the costs to go into them are very high when you consider the margin is fairly low, you have to pay for sales and rep group, you’re responsible for shipping/returns/damages, plus slotting fees.  Really the internet was my only option at the time.  Since I had worked as an artist for software companies in Seattle, and had experience working for both GeoCities and ESPN.com, I realized the value of creating and website and selling direct.

3. What inspires you to grow the HeadBlade business?

HeadBlade is a my passion.  Essentially I created the better mousetrap.  I had been shaving my head since 1992 and there was no company that spoke (or sold) to the demographic.  Eventually I designed and made prototypes.  Once I went through the patent process, and realized none of the large companies were interested in my idea, I decided to go it alone.

4. If you had 2 lessons learned from your business that you could pass on to others about selling online, what are those?

The first is that everything takes longer and costs more than you originally plan.  I’m not talking Murphy’s Law necessarily, but pad your calendar for unforeseen disruptions. The other is that the customer is always right.  If someone sends you an email complaining about shipping costs, or items out of stock, etc; take a deep breath and realize you can empower them and give them a very positive opinion of your company.  Word of mouth is huge, especially with all the networking sites, and nothing is better than great word of mouth.  Just ask anyone who has written or read a restaurant review on Yelp!

5. Where will HeadBlade focus most of its energy in 2010?

We are focusing on social networking sites, our affiliate system, and new product development.

6. As we start 2010 what do you see as 2 new trends in your business?

The large razor companies, Gillette and Schick, are rolling out new versions and the emphasis is now on a comfortable shave, not the number of blades.  This is huge for HeadBlade because we were never part of the razor wars; we’ve been making ergonomic shavers and headcare for guys that shave their heads.  Now that the cold war is over everyone can focus on what makes a great shave; and our design and headcare products are both performance and price competitive.

7. If your business/store could be any movie or movie character, what movie/movie character would it be and why?

We have a great company and very cool culture, especially since we make head shaving products.  Think Die Hardmeets Office Space.

8. If HeadBlade could have a dream spokesperson for your company who would it be and why?

Michael Jordan.  He broke down so many barriers and even dropped an endorsement deal with a haircare company to shave.  I’d like to say Gandhi would have been great but not sure if he wanted to be so commercial.

9. What is the biggest challenge that HeadBlade faces as a small business and how do you work to overcome that challenge?

Our biggest challenge is getting to the Tipping Point as Malcom Gladwell would put it.  People still don’t know about us.

10. Do you have any parting thoughts for our readers and the small business community?

Read “Dream” by Paulo Coelho.  Then go for it.  Oh, yeah, everyone should shave their head at least once in their life.  Use HeadBlade when you do.

We at KikScore would like to thank Todd and HeadBlade for giving the community his thoughts on the small business experience.  If you have questions for Todd, please leave them in the comments below.

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How you respond to customer issues is important… anyone can be reading!

While researching a couple of issues from a recent KikScore customer signup,  the importance of a quick and informative response to current and would be customers became critically evident.  As a small business, you need to educate your customers so they have confidence in the product you are providing, and also share information in layman’s terms to alleviate confusion and not tech-speak your customers into oblivion.

I struggle with this balance while straddling the technical and marketing role at KikScore (and in my day job too).   Your customer base doesn’t share the in-depth knowledge that your team has on the inner-workings of your system, and thus you need to take a step back when responding to a customer inquiry/issue and put yourself in the customer’s shoes.   This entails not only empathizing with the issue at hand, but also providing deeper context surrounding the potential resolution/fix to the customer’s concern and conveying that back to them in a timely and informative manner.

In the world of social media today, any response you share with customers (and prospects) can (and most likely will) be posted or passed along the internet waves and will have an impact on not only the legitimacy of your business/product but also on its future branding potential.

SocialSmallBiz is doing a series on customer support and social media and the intertwining of each.  A fantastic quote to live by, for ANY small business owner “It Takes Months to Find a Customer… seconds to lose one”

How do you handle your customer inquiries and responses?  Please share your best practices and lessons learned with us.

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How Are These New Fangled Two-Way Walkie Talkies Going to Effect My Small Business OR…Holy Cow Mr. Spacely, These New Smart Phones Belong on The Jetsons!

Yesterday at the International CTIA Wireless conference in Las Vegas, Sprint announced that they are releasing the first 4G-powered cell phone, the HTC EVO 4G, in the United States this Summer.  4G is the next generation of cell phones that all the major wireless carriers will be releasing in the 1-2 years and they are called 4G because they are supposed to be the next generation of phones able to transmit data 10 times as fast as the currently available 3G phones.

I know what you are thinking, “Big deal, sounds like another iPhone techy thing that won’t impact my business for a few years down the road.”  Well, maybe…but maybe not. Up until now a lot of the really data intensive applications for cell phones have not been able to efficiently run on the existing cell phone networks so many people have only been able to use them while they are at a wi-fi hot spot or at home on their own wireless network.  This 4G technology may very well change all of that.  Here are a few game changing technologies and applications that these 4G phones are going to make possible in the next 3-4 months:

Video Cell Phone Calls – Not only is there an HD quality 8 mega-pixel camera on the back of the phone but there is also a 1.3 mega-pixel camera on the front of the phone so users can speak into the phone and view video while also transmitting a video of themselves to others.  Video phone calls from home still haven’t really gone mainstream and video calls from current 3G phones isn’t really possibly because of data latency but this could very well bring video phone calling to the mainstream public.  How would this change your business if consumers started expecting you to answer with a video phone in your store?

Google’s Goggles (Picture) Search – Google just introduced their new Google Goggles search with the new HTC EVO 4G smart phone.  This new search technology for the Android operating system allows users to take pictures of objects and then the web browser on the phone automatically searches for information about the object in the picture.  If you are drinking a bottle of wine and wonder what part of California the grapes are from…take a picture of the label and Google will automatically search for that information for you.  This could be an extremely useful technology for small businesses to take advantage of while also driving additional traffic to their site when consumers search for their products using this new search technique.

4G Mobile Hot Spot – Another game changing technology that this new Sprint smart phone is bringing to market is the ability for up to 8 other devices to use the HTC EVO 4G phone as a wi-fi hot spot to connect to the Internet.  In your car with your laptop and need to get online to check your email or the latest football scores?  What would normally be impossible without a wireless modem or other device is now possible with your smart phone in your pocket!

Finally, as a follow-up to a post I made here a few months ago, I have finally decided which smart phone to purchase as my first step into this market…can you guess what it is going to be?

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KikScore Interviews Name.com – Local Denver Domain Registration Company

I stumbled upon Name.com about a month ago while researching local small businesses.  They are a close knit team that is very active in the Denver community and show a strong passion for small business and teamwork.  Lesley Yarbrough, the Community Manager of Name.com shares with us their exciting story.

1. Tell us about Name.com and who you focus on serving?

Name.com was founded in 2003 by Bill Mushkin, who previously founded Mushkin Enhanced. Our office is located in gorgeous Denver, CO in an old building that was part of Lowry Air Force Base.   Name.comis comprised of an awesome  and diverse group of people working hard to create innovative tools and provide our customers with the best service possible.

Really we focus on serving three different groups:

• Retail customers
• Small to medium sized business and startups
• Domain investors or “domainers”

2. There are a lot of domain sites out there.  How does Name.com differentiate from the competition?

We try to provide the best search tools we can to help our customers find the right name for their needs. For instance, our Domain Suggestion tool  is very unique in that it not only provides our keyword suggestions, but also Internationalized Domain Name (IDN) translations and Google Keyword suggestions. We also offer over 50 extensions for registration and awesome, personal support for all of our customers.

3. Where will Name.com focus most of its energy in 2010?

A lot of our energy in 2010 is going to be focused on reaching out to our community and establishing more of a local/regional presence here in Colorado. We’ve recently hired a Community Manager to help us with this effort. We also want to focus on improving our search capabilities and providing more value-added products to our customers.

4. If you had 2 lessons learned from your business that you could pass on to others about having an online business, what are those?

Try new ideas and act on them quickly, because if you don’t someone will beat you to the punch. Also we’re working to create more strategic partnerships and “acting quickly” can be applied to that as well.

5. As 2010 begins, what do you see as 2 new trends in your business this year?

IDNs are pretty popular in the investor community and we see those becoming more mainstream this year. We think we’ll also start to see a higher adoption rate of alternative extensions (.TV, .MOBI, .IM, .TEL, etc.) as fewer .COM and .NET domains are available.

6. If your business/store could be any movie or movie character, what movie/movie character would it be and why?

Honestly, the first thing that came to mind was The Big Lebowski .  We’re genuine, laid back, and we can get the job done. The Dude abides.

7. If Name.com could have a dream spokesperson for your company who would it be and why?

Why Gary Vaynerchuk of course! We’re huge fans of Gary in our office, we love his passion, his hard work, and his honesty.  We take what he has to say to heart and try to crush it every day. He actually did a personalized video for us recently when we ordered a bunch of his books for a promotion.

8. How do the folks at Name.com let loose after a busy day working?

We’re a diverse bunch, so we let loose a few different ways. Being located in Colorado we have access to great biking, hiking, skiing, and all that fun stuff. We have a ping pong table in our office and sometimes we’ll have tournaments, so there’s a bit of friendly competition going on. We also do a weekly web show called Beer Fridays.

9. Do you have any parting thoughts for our readers and the small business community?

Work hard, show your customers you care, and keep on rockin’!

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Small Business Marketing 101 Video: "I Hate Saying No to Customers"

This is an excellent 12 minute video that was put together by the Small Business Administration that covers small business marketing. If you do not know, the SBA has a ton of great resources for startups, entrepreneurs and small businesses that every business should take advantage of and use.  In addition to the SBA,  SCORE is another fabulous resource for small businesses as they are literally “Counselors to America’s Small Business.”  SCORE provides free counseling, mentoring and guidance to small businesses around the country.  SCORE and the SBA often partner up on small business initiatives.  If you have not checked out either of these great resources, KikScore highly recommends both.

The Small Business Marketing 101 video is full of practical tips and features successful entrepreneurs offering techniques for marketing your small business.  The short video also includes an interview with Warren Brown, host of Food Network’s Sugar Rush, and owner of Cake Love bakery in Washington, DC.  We like Warren even more because, like a couple of us at KikScore, he is a recovering lawyer who is an entrepreneur.  He is also the one in the video that says: “I hate saying no to customers.”  Warren has some great guidance on how to overcome saying “No!”

Check out the video and let us know your thoughts in the comments.

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Influences of the Entrepreneurial Spirit

As I prepare for a family visit this weekend to celebrate a milestone birthday (yes, mine), I reflect upon the choices I have made in life and the influences that got me to where I am today.  It also brings a bit of sadness in the fact that my father won’t be joining our celebration as we lost him to ALS in 2006… but when I think about influence, his strength and charisma still impact me today.

My father was a welding salesman, back in the 70’s-80’s when face-to-face sales were the only option.  He was an extremely successful business man within that format. Yet, my dad also always had something else ‘cooking’ on the side to fulfill his inventor spirit.  Most of his creations were related to the welding world, but he (and his partner) had one amazing idea way back when in inventing an above the ground swimming pool light – it installed in the side and lit up the inside of the pool, underwater, and was the first of its kind. Dad tested his invention on our pool and then worked to market it in local stores.  My sister and I were brought on board to silk-screen the product logos onto the lights in our garage.  It was exhilarating to be part of a new idea and see it grow, I was 9 years old…

While the underwater light venture didn’t expand, (there’s a long story of trusting the wrong manufacturing firm – another example of why choosing the right team is critical)  the perseverance my dad had in trying out his ideas and having that ‘side business’ was very inspirational.  Over the course of my life, my dad often encouraged me to make choices that may have seemed ‘out of my comfort zone’… which led me to a life of independence and a strong appreciation for the entrepreneurial spirit.

While my involvement in the KikScore venture started after my dad’s passing… I know he’s looking down proud as can be. What is your small business spiritual story? Share it with us!

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