Archive for the ‘KikScore & KikReport’ Category

To Be Or Not To Be: A Business With A Personality on Twitter?

Should your business have a personality on Twitter and other social media channels?  Businesses are asking that question.  Heck, we at KikScore are asking that question.  By way of example, I was tweeting on our KikScore Twitter account this weekend, and I got caught up in the excitement of the Ohio State victory over our arch rival University of Michigan and I retweeted:

“makes me happy thinking of all the 6 year-olds in Ohio that are undefeated in LIFE against Michigan =D (via @Sweet_UpAndDown) great thought!”

After I tweeted this from our KikScore account I had a thought that passed through my head that said, “Should I have just done that? Is that really appropriate for Twitter and our company brand?”  Now there are lots of sites out there that have Twitter Rules including a good one from Chris Brogan.  Not many give guidance on whether your Twitter business account should convey a personality and talk about non-company related topics like football etc.

Our Guidance – Personality Wanted

Here is where we at KikScore come down on this questions.  You can always just tweet about your company, your industry, your products etc.  That generally is the traditional approach to business on Twitter.

We say, be different.  Have a personality on Twitter.  Actually have a remarkable personality on Twitter and that can even help your brand and sales.  Yes, you should try to follow as many Twitter rules as possible – don’t be annoying by being spammy, don’t tweet about the bagel you are eating after your conversation with Joe from Marketing etc but be unique.  Being remarkable and unique with your tweets will help you stand out from all of the other businesses on Twitter.

The best example that I think small businesses should try to use is Zappos.   Employees at Zappos help bring the personality of the company to life on Twitter and that is just one way Zappos has such a unique brand and they are recognized for that by many.

So here are some tips to bring out the personality of your business on Twitter:

1. Tweet about items that employees are passionate about – charities, sports, events, accomplishments etc.

2. Tweet about positive customer experiences or if employees are doing something special like having a volunteer day.

3.  Even if someone is criticizing your company on Twitter, you can always respond and tell them that you are sorry that they feel that way.  That allows even the angry tweeps out there to know that you are listening.

4. Share funny stories or funny occurrences that happen in your business.  If you come across a funny pet tricks video, share it.  Now do not be that person that solely tweets out forwarded messages.  That could be annoying.

5.  Be sensitive and remember generally do not tweet on controversial subjects from your business Twitter accounts.  These subjects can include politics, religion, gender etc.  Your rule should be do not tweet about something that you would not want your mom/dad to see that you wrote and was then was posted on the cover of a major national newspaper.

We think having a personality on Twitter and other social media sites can be fun, rewarding and also help you interact with your community of followers at a deeper level.  That interaction can then turn into a more committed and loyal community for your business which is a good thing!

So when you are hanging out on Twitter this holiday season trying to get sales using the tips we covered previously, show the world that you are a little different.  Let us know how you are remarkably unique on Twitter.

Tweet This Post

Archive for the ‘KikScore & KikReport’ Category

A Few Good Blogs: Our Go To Small Business Blogs KikScore Likes Part 2

This is Part 2 in our series of KikScore’s go to small business blogs. Part 1 is here

There are blogs now for nearly everything under the sun. That translates to a lot of noise out there. So how do small businesses try to figure out which resources they should use online to stay up to date on trends and to get rock solid guidance from experts? The best way is through word of mouth and also getting recommendations from other small businesses. So here is our Part 2 of our list of some really good blogs that we at KikScore read:

1. Duct Tape Marketing– John Jantsch who runs this blog is a master of small business marketing, social media and strategy. His guidance is practical, to the point and is recognized by the small business community as one of the go to resources for small business success.

2. Fresh Inc. – Inc. Magazine is by far my favorite magazine to read. If you are an entrepreneur or a small business enthusiast, Inc. is a must for a number of reasons including its rich stories, wonderfully written profiles of small and medium businesses and its relentless focus on telling the small business story. Fresh Inc. is the blog of the writers of Inc. and it is a fantastic extension of the magazine.

3. CopyBlogger -Brian Clark is the founder of CopyBlogger. We like Brian for a number of reasons including because he calls himself a “recovering lawyer.” We have three of those on the KikScore team. But the interesting thing is he uses that legal background to give great guidance on all types of issues including writing copy for websites, making great sales pitches that stick and delivering killer content. Entrepreneur and Technorati are just some of the folks that have recognized Brian and the CopyBlogger.

4. Small Biz Survival – Becky McCray writes from a unique small business approach. She writes from a small town perspective as she owns a liquor store and cattle ranch in Oklahoma. She might write from a small town perspective, but she knows the ins and outs of small business issues big city, small city, global or local.

5. The Toilet Paper Entrepreneur – Mike Michalowicz runs this fabulously named blog! Mike’s approach to his blog and small business success is to stay away from the media’s over glossy approach to entrepreneurship and instead focus on the incredible hard work that makes entrepreneurship success possible. He does a great job of equating in a very good (and clean!) way entrepreneurship with the bathroom experience.

Check these blogs out, when you get a moment. You will not regret it!

Do you have a go to blog? Let us know which one it is.

Tweet This Post

Archive for the ‘KikScore & KikReport’ Category

The Rise of Nights and Weekend Entrepreneurs

While entrepreneurs may share various character and personality traits, there are may types of of entrepreneurs.  Some exist under the radar while others get all of the hype.  The one that probably gets the most news coverage and are therefore the most well known is the startup entrepreneur. The startup entrepreneur is the person that takes an idea, may get some angel or VC funding (or even self fund) and creates and launches a product.  These types of entrepreneurs get a lot of coverage as they sometime have high profile exits where other companies buy their product for millions of dollars. The recent Mint.com story is an example of this.

Other Entrepreneur Types

Of course there are many other types. One that is getting a lot of recent attention is the home based business entrepreneur.  Businessweek just had an article that covered some surprising stats for this group.  There are also the small business entrepreneurs that have stores, shops, bars and restaurants that we all visit nearly everyday of our lives.   Then there is the purely unintentional entrepreneur that due to job loss are forced into starting a business.  There has been a lot of coverage of these unintentional entrepreneurs lately due to the huge amount of job losses during the economic downturn.

Enter the Night and Weekend Entrepreneur Warrior

The entrepreneur that floats under nearly every radar is the person who has a full-time day job, but still is an entrepreneur through a side business. As demonstrated from this clip from the cult classic Office Space, Milton Waddams exemplifies where some people get their motivation for their side business while they work their full time job:

While nights and weekend entrepreneurs have various motivations for starting their businesses, they all face very similar experiences:

1) Time Crunch – Even more than other entrepreneurs, because of their 9-6 day jobs,  nights and weekend warriors can really only fully focus on their side businesses during limited time periods.  That can be used as an advantage because since time is so precious, these types of entrepreneurs must be even more focused on time management and efficiency when they do work on their own business.

2) The Constant Pull Away From the Business– Each night and weekend these entrepreneurs face the temptation when they come home from work or on that weekend, to turn on the TV or to go into procrastination mode.  It is even more tempting to the nights and weekend warriors because of the fatigue that sets in from the day job.  Nevertheless, there are successful entrepreneurs that overcome this temptation and beat the fatigue and procrastination demon that is there every time you come home from the day job.

3) Beating the Not Doing Enough Syndrome – Because the nights and weekend warriors do not have a dedicated 40 hours of time for their business, they constantly are fighting the guilt that they are not moving fast enough or getting enough done.  The way these warriors get through this syndrome is keeping that eternally optimistic side that is in the small business psyche and saying, I am moving forward and doing all I can.  Otherwise, this guilt will overcome and doom you.  Night and weekend entrepreneur warriors battle this syndrome every time they look at their “to do” list.

While these are common challenges, nights and weekend entrepreneurs also share the same hunger to create something that they can set the direction for and grow.  We imagine that we will increasingly hear more about these entrepreneurs in the future.

Examples of Nights and Weekend Entrepreneurs

Here are just a few examples of Nights and Weekend Entrepreneurs we know about:

KikScore is a company that is made up of nights and weekend entrepreneurs and see here and here for some background on our experience.

Design 2 Print – which is KikScore’s hats and bumpersticker vendor.  Rush at Design 2 Print offers a lot more promotional items such as apparel, glasses, mugs, badges, calendars and much much more. Their slogan is “Our Business is Promoting YOUR Business.”

Simply Astro – Shiv who owns this site and a host of others spends nights and weekends devoted to fine tuning his astrology, horoscope, match making and Feng Shui site.

Know of any more, please leave them in the comment section below.

Tweet This Post

Archive for the ‘KikScore & KikReport’ Category

Sell Online? Signup for KikScore 's Free Beta Service

Try KikScore Free

We here at KikScore want to help small e-tailers and online merchants succeed by selling more.  So we launched a new product late last month that allows small online businesses the ability to demonstrate to online shoppers that their business is trustworthy, reliable and has a trackrecord of success.

How does demonstrating trust help your store out?  Shoppers often look for signs of trust before they buy from an online store. (We discussed this issue here and here previously)  So why not give those shoppers information that directly relates to how trustworthy your business is.

The KikScore service allows you to take both publicly available information and verified information about your business and directly display it to online shoppers on your website.   The information is displayed through a dynamic KikScore seal that is continually being updated.  And even better, all of that information then gets scored and you can display your trust score to your shoppers.  Its like presenting shoppers a continually updated report card about your business. Now, just like in the 6th grade, you can get cash from more customers, in return for your good report card!

Sign Up Information

Please try us out. The service is free for a limited time.  Don’t worry, we will give you at least 60 days notice before we start to to charge for the product and you can cancel at any time.  You can sign up your business here.

Its a no lose situation for you business.  Try out our FREE service that allows your store to demonstrate trust so you can increase sales.

Examples of Some Merchants Using KikScore Seals

If you are wondering how the KikScore seal looks.  Here are three sites that are using the seal:

Interactive Security Group (KikScore’s parent company)

Tuftedtopper.com

17thandRiggs.com

Click here for a free sign ups for the KikScore service.  And come back and tell us what you think in the comments. Also check out the new KikScore video!

Tweet This Post

Archive for the ‘KikScore & KikReport’ Category

Diary of a Tech Start-Up: Funding…Dance with the Devil or Not

One of the ongoing debates going on with our tech start-up is whether to seek outside investment or not.  The first point that is often made by one of us is that it is too early to be thinking about it.  Heck, we just launched the beta version of this site and are now getting our first customers…isn’t it a bit presumptive to think about asking for $$ from a stranger? 

This scenario reminds me of a scene in the greatest movie of all time — Waiting for Guffman.  Corky St. Clair is charged with directing a play about Blaine, Missourri’s history.  Corky approaches the City Council and states that the ONLY thing he needs to throw the play is “one hundred thousand dollars”.  When informed that the City’s annual budget is $100k and that includes swimming, Corky responds “there won’t be swimming in my play.”  How does this tie into our discussion for asking for outside investment?  Well, maybe it doesn’t but it’s a great movie.  No, my point is that we before we seek out investment, we need to clearly establish a need for our services and that we have a competent management team that will know what to do with the money if/when we do get it.  We can’t go in all Corky St. Clair, not having a clue as to what is a reasonable amount of investment and establish what we are going to do with the money will have a strong likelihood of showing a return on investment.  See Corky asking for money

Now comes a more pressing question.  Assuming the time is right (and we don’t ask for the entire City Council’s budget), do we seek out investment at all?  As Raj pointed out in an earlier post, there are now a lot of tools that exist that make starting and running a business very inexpensive.  To date, we’ve been self-funding KikScore and we’re pretty good at stretching a dollar.  While it would be great to have a swank office and have the ability to throw an awesome holiday party with a DJ, it may not be worth the equity and control we’d have to give up (it really depends on how good the DJ is).  We’re not alone in our thinking.  According to a recent posting on www.rockyradar.com — 84% of Inc’s Fastest Growing 500 companies never received venture capital (though many did likely get angel financing). 

Several of us on the KikScore team have been part of venture-backed companies previously.  Some of us had good experiences, some of us did not.  So, as we continue to grow our customer base and improve upon our core product, the debate within KikScore will rage — do we continue to self-fund or do we seek professional investment.  We’ll keep you updated (and we’d love to hear your thoughts about it).

Tweet This Post

Archive for the ‘KikScore & KikReport’ Category

Diary of a Tech Start-Up: Idea to Soft Launch

One of our ideas that we have here at KikScore is to provide a running blog on how we started business, what challenges we face, and what we’re doing to make our concept a viable (and hopefully profitable) concern.  There won’t be one voice in this diary, as each of us have a different view of events.  Hopefully this spectrum of views and running history will help our readers with similar challenges (and if you have some advice on approaching a similar problem, we’d love to hear it as well).  We’ll try to be useful and interesting, but most of all, honest (and hopefully humorous).  Ok, let’s get to it.

About 3 years ago, a thought comes across my mind.  I recall this moment well, as I usually don’t have a lot of thoughts.  The concept was to come up with a way to provide some transparency to shoppers — allow an ecommerce site to provide verifiable information on who they are and why they should be trusted (so they can compete with established brands and brick-and-mortar stores).  And if we can supplement this transparency with third party data on these businesses and score the likely shopping experience — well, that’s a home run.  Shoppers benefit from more competition and an excellent shopping experience, Sellers use their good name to sell more online, and we have a nice business.

In an effort to save readers from lighting themselves on fire out of boredom, ala Airplane: The Movie, I can summarize what we did between coming up with this idea and now having our soft launch of KikScore.  We hired a patent lawyer; filed a patent; hired outside developers to supplement our efforts; we futzed around with these developers far too long; 12 months later we fired those developers; we spend 6-8 months working and re-working on our scoring model and securing third-party data sources; we developed a look-and-feel of the site (twice); and came up with a name and trademark (twice).  We all did this while each of us were working full time (and often overtime) with day jobs!  Alot of late, late nights and plenty of weekend work got us to where we are at. 

We’re now live and have several beta customers out there.  While the past couple of years have been busy, we know that the next two will be even busier.  Though it will be a lot more exciting actually being in business, instead of talking about it.

Tweet This Post

Archive for the ‘KikScore & KikReport’ Category

Algorithms — They're Not Just For Big Businesses Anymore

Thanks to the internet, online buyers and sellers have access to a lot of data to help guide their buying and selling decisions.  Finding the average price of a 1984 Chevy Citation (my first car) is a couple of clicks away.  But the problem with data is that it is everywhere and nowhere at the same time.  As I mentioned in a previous post, online reviews often suffer from grade inflation, and determining a reliable trend really requires thousands of transactions — not really possible for individual buyers and sellers.  So though it is easier than ever to gather information, that has just resulted in information overload.  This isn’t really a unique problem.  Big businesses have faced this issue for quite some time.  What’s their answer?  Scoring models with sophisticated algorithms.  Or stated more simply, math.

Though our interest in math prevented us from being very popular in high school, it has allowed us to create complex risk models for many types of decisions that big businesses face.  So why not use our nerdy interests to help small businesses sell online and provide comfort to shoppers that would like to buy from a small business, but isn’t sure of the shopping experience he/she will face?  That’s exactly what we did.  I can’t get into the details of the scoring m0del, or others (much like the popular kids in highschool) will just steal our homework.  But in general terms, KikScore takes public information about the online business (e.g. site security, traffic, links, domain registration, privacy policies, consumer reviews) and joins it with permitted information about the business owner (e.g. financial stability, public records)  — ultimately creating a tailored recommendation of the shopping experience to be expected.  This helps potential customers feel more comfortable doing business with a lesser-known small business.  Math…leveling the playing field for online sellers and bolstering trust for online shoppers.  Take that, Geography!

Tweet This Post

Archive for the ‘KikScore & KikReport’ Category

WSJ Article — Online Reviews Suffer From Grade Inflation

A recent Wall Street Journal Article examined a troubling trend with online shopping reviews — that these reviews benefit from higher grade inflation than a star power forward at Duke.  As Geoffrey Fowler and Joesph De Avila write, the average review given is 4.3/5 stars.  There are a handful of explanations offered for this trend, including  psychological — people are more likely to remember positive experiences.  But the most interesting reason offered is that critical reviews are removed from the calculation and reviewers are repeatedly critical are barred from some sites.  While this practice definitely skews the reliability of these reviews, I’m sure it’s similar to the corrective action taken when a rogue Spanish professor tries to fail that same Duke power forward for skipping language lab.  It’s simply not going to happen — or if it does happen, that Spanish professor will not be teaching at Duke very long.

Back to the point.  While shopper/user reviews can be very helpful, if the grade inflation persists, they will just become an empty marketing tool.  Continuing the academia analogy, using these inflated reviews to make shopping decisions (and who to share your personal information with) will be like getting a medical referral from the hacky-sack playing hippie who is in the 7th year of his Pre-Med undergrad.  I’ll go easy on our product pitch, but the ability for these reviews to be marked up (or less than objective) was a big motivation to create KikScore.  More on that later.  Until then, let’s all start providing realistic shopper reviews.

Tweet This Post

Archive for the ‘KikScore & KikReport’ Category

Who Do I Trust? Who Do I Trust? Me, That’s Who!

Trust. It’s essential to any purchase. It’s also a big deal to Tony Montana (aka Scarface). Why do I bring him up? Because, in addition to giving pop culture the famous quote above, Tony’s business had to deal with trust issues. In the beginning, he was a small business – working much harder than more well-known “entrepreneurs.” It was only after years of building a large customer base that potential buyers knew he was a trusted source of “product.” And only then could Tony take a little time off, buy a big mansion, fly off into paranoid coke-fueled fits of rage and get into a shoot-out with 40 gunmen. Tony’s story is every small business’ story. And we here at KikScore want to help you build your business’ trust factor up quickly – so you can get going on that big mansion and violent death.

Your mom was right — Appearance is Everything. Offering a low price, without a professional looking website, business contact information and customer references – well, it’s like getting a letter from a Nigerian princess who will double your money in 60 days. It just sounds too good to be true. Too many people have been burned by other “great” deals. Low prices alone won’t cut it. Spend some time personalizing your site, give people some details on you and your business, make sure there is a support email, get some customer references. Include on your site what you would like to see if you were shopping on an unknown site (with an awesome price on a TV).

Don’t be a Wall Flower. Communicate with potential shoppers via a corporate blog (you’re reading this…I’m sure consumers will read yours…unless it’s boring…but then again, so is this and you continue to read this…whatever, write a damn blog already). Log on to Meetup.com, attend some local functions, and discuss your business. The more people you communicate with, the more people will know (and will write about) you. This will increase shopper confidence that you’re not a Nigerian princess…unless you actually are.

Take Care of the Football. So you’re a legitimate business, with a professional looking site. Heck, you even write a well-known blog. Business is growing, life seems grand. That is until some bad guy steals your customers’ credit card and personal information – because you didn’t keep that information secure or have encrypted transactions. After that, you’ll have plenty of customer contact…via their lawyers. Take information security seriously (and let your customers know what you are doing to keep their information safe).

Tweet This Post

Archive for the ‘KikScore & KikReport’ Category

3 Hallmarks of a Good Online Shopping Experience

If you purchased a product recently (whether online or offline), there are 3 general things that had to happen for you to have a good shopping experience. Aside from your happiness or unhappiness with the particular product you purchased, your experience with the merchant that sold you the product had to have certain characteristics for it to be a good shopping experience for you. The success of your online shopping experience depends completely on the occurrence of all 3—without any given one and, I believe it is safe to say, you would be one unhappy customer.

No Fraud. For starters, in the online world, a good experience begins with your product being delivered (i.e., you did not order your product from a fraudster who took your money, but failed to deliver your product). Nothing is worse than learning that the special gift that you purchased for that special someone is never going to arrive because you have been defrauded.

Good Customer Service Experience. There are 3 hallmarks to a good online shopping experience, so just because you were not defrauded doesn’t mean you get to pass Go and Collect your $200. So, you didn’t buy from a fraudster, something told you that since every other word on the merchant’s website was misspelled that this particular merchant would only fool the unsuspecting. As a result, you find a reputable merchant that has your product in stock and doesn’t plan to take your money and run with it. However, while your selected merchant is not fraudster, they are not the most punctual or responsive merchants around. Nothing is worse than waiting forever for a product that was promised to be delivered next business day or getting the product, but only to discover that the merchant failed to package that special someone’s Christmas gift and now that special present has been shattered into hundreds of small pieces. It would have been invaluable information if you only knew that 30 out of the merchant’s last 100 customers had similar purchase experiences.

No Misuse or Misappropriate of Your Personal Information. Ok, so let’s say you were fortunate enough to get your product delivered on Christmas Eve and in perfect condition. You wrap the present, place it under the tree and anxiously await to see the surprised look on that special someone’s face when they open your present on Christmas day.

The only problem is that your merchant (the one that delivered the exact product you order on time and in perfect condition) failed to use an SSL certificate when they were collecting your information, or worse, they used an e-commerce provider that did not properly secure and encrypt your personally identifiable information. Imagine the surprised look that will be on your face when you discover that some fraudster (unbeknownst to your merchant) gained access to your personally identifiable information and now they are using your credit card and personal information to assume your identity and be Santa Claus to the whole world.

Know Your Merchant. In this age of fraud and identity theft, it is extremely important to not only research WHO you are doing business, but also HOW they conduct their business. Please take the extra time it may take to do the necessary research and analysis to ensure that all of your online experiences meet and pass the 3 hallmarks.

Tweet This Post