Archive for March, 2010
Monday, March 1st, 2010
Virna Lisa , shares with KikScore the history of RedBud Body Care and her unique approach to small business. Virna is truly an inspiration not only to women in business but more importantly to the inner strength of women overall!
Redbud Body Care was named after the Eastern Redbud Tree found in North America. The uniqueness of this Tree is how the flower buds shoot directly from the bark. The flowers are also edible and contain health enriching anti-oxidants.
1. Tell us about RedBud Beauty and who you focus on serving?
Our philosophy is based on the Ayurvedic principle that whatever we put on our skin should be good enough to eat. In addition to the freshness of the product we take into account that every one’s constitutions and predispositions are drawn towards particular scents and textures. RedBud Body Care respects the truth that nature provides us with all that we need to stay in healthy rhythms with ourselves and the world around us.
In support of eco awareness and upholding standards that sustain our planet, we use organic ingredients, glass containers, recycle and compost our soil enriching ingredients.
This product is good for everyone. Take into account that some people have allergies to certain flowers and herbs. First do a test patch on the inside of your wrist before using.
2. How did you get started selling RedBud Beauty products online?
The business was first introduced on Shustir.com and then posted on a partnering website that sells products to Yoga Studios, Spas and Yogi’s & Yogini’s. We are already selling our products in a few venues right now that were generated through Redbud Body Care directly.
3. Where will RedBud Beauty focus most of its energy in 2010?
Our focus is getting the name Redbud Body Care out to the public via the internet since so many folks do their shopping online. We would like to have the product out regionally and then move to a national market. Redbud Body Care is also working with Eco Yoga (TM) which is another business I own. Yoga & Ayurveda are sister sciences so the businesses dovetail nicely.
4. If you had 2 lessons learned from your business that you could pass on to others about selling online, what are those?
Being in business for yourself can get daunting, I always try to remember to do nice things for myself, like walks out in nature, warm baths with yummy herbal infused oils (that RB sells) and spending time with people that believe in your mission. Support in a new venture takes a lot of support. Take advice from people that have been there before you and have something of value to add to the company.
5. As 2010 begins, what do you see as 2 new trends in your business this year?
The small business market has an incredible opportunity to make a mark for itself in this market. Big business is struggling with their big budgets. Creating handcrafted products that are of great value to the customer as well as the public at large is in demand. People want to feel like they are getting their money’s worth. I also think that the Green movement is finally to take the market by storm. We have to take into consideration how we spend our money in the business so that it supports the market as well as the planet.
6. If your business/store could be any movie or movie character, what movie/movie character would it be and why?
This one is tricky since it’s still in its infancy stage. I was once told by Horst Rechelbacher that a business is like a baby that needs to be nourished. I am not sure what it is going to grow up and be. I would want RB to grow up to be an inspiration for others a source of wisdom and leadership. I’ll have to work on this vision and get back to you when it gets into the teen age.
7. If RedBud Beauty could have a token spokesperson for your company who would it be and why?
I would love to have Oprah be it’s spokesperson because she is a beacon of hope in my eyes. She has overcome so many obstacles and has risen to incredible heights. If I ever meet her I’d thank her for her leadership and tenacity.
8. Do you have any parting thoughts for our readers and the small business community?
To quote Hillel “If I am not for myself, who will be for me? If I am not for others, than what I am? If not now, when?” We must believe in ourselves, love ourselves and try our best to live the dream we embody. Having said that I believe it’s important to have some kind of spiritual grounding that creates community as opposed to separating us.
Thanks again Virna and best of luck to RedBud Beauty!
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As the t.v. ratings indicate, U.S. audiences are caught up in Olympic fever. I’m not exactly sure why this Olympics is so different than the Torino games in 2006. It may be due to the fact that these Olympics are in North America and we can, generally, watch the events as they happen (not on tape delay). I really think it’s because the U.S. is actually winning. If we had a guy who could ski and shoot well, I guarantee that the biathlon would be a national craze. I’m not saying this because I’m any different…I’ve never cared so much about hockey until the U.S. was playing for gold (hockey to me really is soccer on ice, and soccer is boring on grass). 
