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Posts Tagged ‘Trackpack Coolers’

KikScore SmallBiz Interviews’ Greatest Hits & Top Strategy Tips for Entrepreneurs: Part I

Thursday, June 2nd, 2011

KikScore has had the pleasure of interviewing many small business owners over the past few years, asking these entrepreneurs about all areas of their businesses and what has spurred their growth, while also throwing in light-hearted pop-culture related questions.

In Part I of this two-part Greatest Hits series, I will highlight the top five lessons learned from these interviews with regards to establishing a successful small business. Many of these innovative and impressive business owners shared related advice and acknowledged similar trends in the e-commerce field. So without further ado, here are the Top 5 Things You Should Do When Starting a Small Business:

5. Keep your website simple and easy to navigate

– “My advice to people about an online presence is to keep it simple and clean and VERY easy to navigate AND to have a Content Management System (CMS) so you can update your site yourself.” (Whitney Zimet, owner of I Am The Maven)

– “Spend the money to get a good website.  We went with a woman who did “websites for small businesses” but she really wasn’t experienced in sites with a retail/shopping cart component.  So, the site looked okay on the surface, but I later learned that she had used very amateur programming on the back end, making it enormously difficult for another web programmer to make changes.  This also limited our SEO.” (Kimberley Stewart from OnBoard Outfitters)

4. Have a flexible business model, being able to adjust quickly to a changing environment

– “Never think what you’re doing today is what you’ll be doing 10 years from today. Markets change and products evolve. Learn to adapt quickly.” (Michael Alter, President of SurePayroll)

– “Be willing to change.  Always look at your business in a new way.” (Rick Shoop, owner of Oregon Seafoods)

3. Utilize social media outlets

-“Another trend is tapping into more social media platforms and applications.  Combining sites such as Facebook with applications developed by Wildfire you are very quickly able to promote coupons, contests, and/or sweepstakes.” (Brian Esposito, CEO of Avenue You Beauty Store)

– “Take full advantage of all social network and free Internet advertising. 50% of our sales come from social networking sites, the chain reaction you can achieve from them is priceless.” (S.J. Trotter, owner of www.exclusiveclothingretail.com)

2. Establish a safe and secure online presence

– “Apart from that, customer’s satisfaction is also of utmost importance to online business. Exceptional customer service results in greater customer retention, which in turn results in higher profitability. We therefore strongly believe that customer loyalty is one of the most crucial and major contributors to sustainable profit growth. Over 60% of our profits are from customers who came back and made their purchases more than once within the 3-month period.” (Margaret Chan, owner of Cherry’s Brandname Gallery)

– “In 2010, much of our energy will be focused on improving the website and making sure our customers have confidence in shopping with us. KikScore is a great tool that helps us demonstrate that trust online.” (Madalyn Duerr, owner of Tufted Topper)

1. Keep the long-term goal in perspective and never give up

– “Most importantly: Don’t let anyone tell you no. You are your own best advocate and no one is going to do the work for you. Don’t let obstacles prevent your idea from ever being tested – you have to go out and do it.” (Andrew Shelton from Trackpack Coolers)

– “In my opinion the most important ingredient in a business’s success is the passion of the person or people running it.” (Mark Sarpa, CEO of Frecklebox)

– “Stay far from timid, Only make moves when your heart’s in it, And live the phrase ‘sky’s the limit'” (The Notorious B.I.G.)

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Posts Tagged ‘Trackpack Coolers’

Small Business Interview with Trackpack Coolers' Andrew Shelton

Wednesday, January 13th, 2010

Trackpack Coolers

 I connected with Andrew Shelton from Trackpack Coolers through LinkedIn a few weeks ago when I first approached him about this interview.  In the interview below Andrew shares with us his unique insight and advice on everything from NASCAR to the best type of shopping cart to put on your small business website!

Tell us about Trackpack Coolers and who you focus on serving?

TrackPack Coolers LLC manufactures a unique backpack style beverage cooler that is capable of chilling and dispensing 20 “beverages” of your choice! Each TrackPack® Cooler includes three reusable freezer gel-packs, our proprietary dispensing frame, and a waterproof liner insert – so the frame can be removed and the cooler can be filled with just about anything, including ice. Our customers include tailgaters, race fans, music festival attendees, and many more…

How did you get started selling online?

The company was founded in 2006 and began retailing in early 2007; in the very beginning, our website retail channel was our ONLY point of sale. It was through our website that we were able to introduce our product to the consumer AND retail markets. We now have 5 different sales channels including retail, promotional, direct to customer, website drop-ship, and our own web retail site.

Where will Trackpack Coolers focus most of its energy in 2010?

2010 is going to be a significant growth year for our company. We are currently focused on a few key additions to our core product line, and we are also looking forward to announcing some important marketing and distribution partnerships.

If you had 2 lessons learned from your business that you could pass on to others about selling online, what are those?

Consider your customers at all times. We are constantly running tests on which landing pages, ad-words, or page layouts yield the best conversion ratings. We have found (through trial and error) that:

1. Retail sites should be as dynamic and tactical as possible – Less copy, more images and bullets.

2. Make checkout processes as convenient and easy as possible. The more pages someone has to click through, the greater the chances that you’ll end up with an abandoned cart!

As 2009 closes, what do you see as 2 new trends in your business this year?

1. There has been a considerable tightening in the competitiveness in the retail market model.

2. We quickly rebounded against traditional retail market constraints through more effective use of internet marketing– which has proven effective as we have seen a significant growth in our web-related sales model.

If your business/store could be any movie or movie character, what movie/movie character would it be and why?

Bob Mapplethorpe from Bottle Rocket (1996).

Dignan: Bob Mapplethorpe, potential get-away driver: go!
Bob: Well, I think there’s a real air of mystery about me.
Dignan: Don’t complicate it. Your number one strength is you have a car you can provide. Sell yourself! Start over. Ready, go!
Bob: Okay, alright. I’m a risk taker! I’m growin’ an entire crop of marijuana plants in my parents back yard! I think that shows…
Dignan: Wait, you’re growing an entire crop of marijuana in your back yard?
Bob: Dignan, look. I’m just not very good at this selling-yourself stuff, okay? So, I’m just gonna tell you the truth. I really wanna be a part of this team. And I’m the only one with a car.
Dignan: That’s good. That’s good. ‘Cause that hits me right here.

If Trackpack Coolers could have a dream spokesperson for your company who would it be and why?

That’s a tough question. We’ve put in a lot of time into marketing within the racing community (NASCAR) because many of the venues allow our coolers to be taken into the events. Additionally, the NASCAR fan base is consistently noted as one of the most brand-loyal followings in all of sporting events. Also, a race car driver is relatable to the function and uses of our product… cold beverages at a NASCAR race that can be accessed quickly.  So really, we’d have to say any of the major drivers… 

How do the folks at TrackPack Coolers let loose after a busy day working?

Let’s get serious; we make a cooler that dispenses 20 drinks… what’s a workday?

Do you have any parting thoughts for our readers and the small business community?

Ultimately, initiative is what distinguishes a successful business from someone with a great idea. The initiative to implement your idea comes from creativity, determination, and incremental goal setting. Ideas come to fruition through a series of small steps—it doesn’t all happen in a day. You just chip away, each daya little  at a time, while keeping the overall objective in mind. To keep the long-term goal in perspective, you can’t ride roller coasters…there are ups and downs, but consistency and tenacity is ultimately what gets you through. Most importantly: Don’t let anyone tell you no. You are your own best advocate and no one is going to do the work for you. Don’t let obstacles prevent your idea from ever being tested – you have to go out and do it.

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