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Posts Tagged ‘Shopster’

Small Business Lessons from Tamara Gozan of Designer Purse Depot

Monday, August 29th, 2011

This week I had the pleasure of talking with Tamara Gozan, the founder of http://www.designerpursedepot.com/, an online store that sells a variety of designer handbags and apparel. However, due to customer demand, Tamara shared that she will be expanding her business and focusing more on designer clothing, shoes, and accessories. We had a great conversation during our interview, touching on topics such as small business, social media outlets, and The Devil Wears Prada (of course!).

Tell us a little about Designer Purse Depot and who you focus on serving?

Designer Purse Depot services a lot of people who like designer items, mostly handbags and clothing but also including shoes and other accessories. Because my customers love designer goods and they are really expensive, I spend a lot of time trying to find companies where I can find these items on sale or at a discounted price. I then resell them to my customers, who often use these items themselves or turnaround and sell them on eBay.

How did you get your started selling online?

I started over a decade ago when I had an eBay account and sold a few things online there. Then recently, I saw the success of many people that were making their money online and heard a lot of people who considered themselves experts, explain the importance of having an online store. I started looking around to find a format or platform where I could open an online store and found Shopster. I decided to open a free account using their free trial offered at the time and put some items on the account, just to see what they would look like on the website, and within 8 days I had my first sale. After recognizing the potential, I decided to get more serious and built a complete website. In my first month on Shopster, I had 20 sales!

Where has Designer Purse Depot focused most of its energy on in the past year?

My main focus has been on designer handbags, though I’m planning to focus more on designer clothing, shoes, and accessories in this upcoming year. I have received many requests from my frequent customers that are asking for those items, so I plan to focus on expanding my collection.

If you had 2 lessons learned from your business that you could pass on to others about selling online, what are those?

For one, having detailed photos of the items that you are selling is essential because people can’t touch or feel the product like they normally could. Instead, they would like to get a really good look at the items. Also important is having an accurate and detailed description of the items. Both of these are extremely valuable factors to focus on, and the third item is the pricing of your products. You have to know what is currently going on in the market because if you price an item too high, you won’t get enough customers, and if you price an item too low, the customers won’t recognize the value.

What do you see as 2 new trends in your industry this year?

Surprisingly, some of the most expensive handbags are the hottest items right now. Although everyone is talking about how bad the economy is, some of the most expensive handbags are selling very well. Another trend is the emerging popularity of fashion forward attire. Lots of women are looking for really nice office wear and bright colors.

From your experience, what are the best ways to advertise yourself?  Do you make use of tools like social media?

Yes, I definitely think that you should be on Facebook and Twitter, as well as have an eBay outlet and possibly an Amazon account also. You can introduce new items there and send customers back to your store. I really think you should have a strong presence in the market and definitely a blog.

If your business/store could be any movie or movie character, what movie/movie character would it be and why?

It would probably be the intern from The Devil Wears Prada, played by Anne Hathaway. I don’t necessarily wear a lot of high fashion items and I’m more of an admirer, so I’ve had to really become acclimated with women who wear these high value, designer products. Similarly, the intern went into an industry that she wasn’t familiar with and had to adapt to the environment and learn the market.

Do you have any parting thoughts for our readers and the small business community?

I just read an article about the woman who wrote the novel, The Help, and learned that she was rejected 60 different times by 60 different literary agents and the 61st agent was the first to give her a chance. Now, her novel has become a major motion picture. You may not get it right the first time, or even the second or third times, but if you are passionate about what you want to do and keep trying to tweak it and make it right, you will find success. Even though it started out almost effortless with Shopster, having an online store isn’t always easy; it has been challenging to grow and I’m still seeking to go to the next level. I have to keep myself focused and motivated every day, though that’s how you will eventually find success.

We at KikScore would like to thank Tamara for giving the community his thoughts on the small business experience.  If you have questions for Tamara, please leave them in the comments below.

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Posts Tagged ‘Shopster’

End of the Year Thank You to Friends of KikScore for a Great 2010

Monday, December 20th, 2010

As 2010 rolls toward a quick end, we at KikScore wanted to take this time to do something that so many people sometime neglect to do.  That is to say some important thank yous.  2010 has been a year of huge successes and new beginnings for us at KikScore. That success is attributable to many factors, but much of our achievements are a result of a core set of folks including our customers, friends, colleagues, partners and advisors.

KikScore’s 2010

First a little about our 2010. We launched our core product, KikScore, to help small businesses use their trackrecord of success and reliability to show that trackrecord to shoppers that they should be trusted.  Then quickly thereafter and based on feedback we received from the community, we launched another new product for small business that do not sell online, but market their services such as consultants, contractors, servicers.  That new product allows these servicers to take their prior trackrecord and their strong history of dependability and show potential clients and leads that they are trustworthy. Yes, that was two new products in less than a year!

Beyond the new products, KikScore gained quick and significant customer acceptance with a surge in signups in 2010 by small businesses all over the world.  That acceptance was driven by a host of factors, just one being the number of key partnerships we launched throughout 2010.  We were busy launching partnerships and jointly sponsored events throughout the year that focused on our small business customer needs.  It was a blast to connect with so many small businesses, bloggers and members of the media throughout the year….the coverage was flattering too!  We even spoke at some great small business focused webinars and conferences.  Thanks Anita Campbell for your recommendation and introductions for us to speak about security and small business!

A Special Thank You

So we get to the main point of the post after some “horn blowing” by me.  Ok, I was just setting some context for visitors that are new to the site!!! We want to take this opportunity to say thank you to all of our friends and supporters that helped us out this year.  There are too many to name each one here individually by name, but a few we really do need to have to thank including the one and only Swami Shashi B, Jill Foster, Shonali Burke, Eric A, Jason K, Harry L, Roy D, Rick Juneja, Neel K, Joe K, Steven Fisher, and so many, many more.  These are just a few great folks that helped us out.  On top of them, we have to thank our many partners, but most importantly our friends in Calgary at Shopster.

A special, special thank you goes out to all of our customers.  We really appreciate each and every one of you.  Even the customers that did not stay with us, we learned from you.  But more importantly a thank you to all of the customers that took precious time out of their busy days to send us comments, feedback or your appreciative notes about our service and what we are doing for small businesses.  Also thanks to all of those customers that gave us some great small business interviews on this blog.

Ok, not really last but thanks to each of our families, the new additions to our families and loved ones that supported us throughout this year!  Your patience during our late nights and long weekends of work on KikScore is truly appreciated.  We could not do any of this without you!

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Posts Tagged ‘Shopster’

Breaking: Shopster to Kick Butt with KikScore – Helping Small Businesses Demonstrate Trust Online

Thursday, September 30th, 2010

A few of the founders of KikScore spent much of their formative years within a few miles of Canada! We grew up cheering for Canada’s favorite son Michael J. Fox in Family Ties and jamming to the hard rock sounds of Rush. We even enjoyed a few too many Canadian beers growing up.   So it’s only fitting that KikScore is excited to announce a great new partnership with a Canadian based company and global ecommerce leader.

Our friends at Shopster, the powerful ecommerce platform that has over 100,000 small business merchants, are teaming up with us to help small online businesses. KikScore is proud to launch a fully integrated trust seal offering to all of Shopster’s growing small business customer base.

Here are some facts behind the partnership:

1) Studies have shown small online businesses lose billions each year around the world because shoppers’ trust concerns with buying online;

2) Studies have shown that 63 percent of online shoppers fail to complete a transaction because of concerns about site security or trust;

3) Shoppers are increasingly seeking more information and data from online stores before those shoppers will complete purchases with these small online businesses;

4) Many small businesses have a strong track record of trustworthiness and would significantly benefit if they could show shoppers their history of reliability and stability.

Our partnership gives Shopster’s customers an opportunity to obtain KikScore’s independently verified trust score and seal. The KikScore seal along with the embedded merchant report card empowers small businesses to take their good track record and display it to shoppers and the general public. This will help these small businesses demonstrate trustworthiness and reliability to shoppers who visit their site. Shopster’s customers can then create an environment for website visitors to shop with far greater confidence. This enhanced shopper confidence means more sales for Shopster’s small business customers.

Here are more details on this exciting new partnership between Shopster and KikScore.

Also we want to say a special thanks to everyone both at Shopster, KikScore and our family and friends everywhere that helped support the launch of this fantastic partnership!

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