Posts Tagged ‘increase online sales’

Helping Small Online Businesses Demonstrate Trust & Credibility: KikScore and Shopify Partner Up

Tuesday, September 20th, 2011

As you all probably know, we at KikScore are dedicated to helping small businesses alleviate consumer trust concerns. What you may not have known is that, for the second time, KikScore is going to attempt to take over Canada! That’s right; we are once again arming ourselves for the coming partnership between KikScore and Canadian company Shopify. Together, we’ll help to revolutionize the ecommerce industry and continue to fulfill our mission at KikScore of doing everything we can to help small business and entrepreneurs!

Shopify, an online retail platform that hosts over 1,600 stores, has decided to partner up with KikScore. This new alliance will give Shopify ecommerce stores access to KikScore’s Confidence Badge app. This app contains KikScore’s 4 unique tools that are packaged together into a one-of-a-kind trust seal: (1) a business-specific trust score to help small businesses, (2) a Confidence Badge to display at the bottom right of the business’ website, (3) a dynamic and informative merchant report card, and (4) an interactive feedback platform.

There are a number of reasons for our partnership with Shopify. Here are a few key data points:

1) More than 50% of internet users don’t shop online because of security concerns.

2) 85% of consumers worry that online retailers don’t do enough to combat online fraud.

3) Over 75% of all potential online purchases are abandoned.

There is even more data on this issue of the challenges of small business and demonstrating trust here in this recent post we did on the topic.

Our partnership with Shopify will allow small businesses to empower themselves like never before. “We are really excited about being able to offer our KikScore Trust Seal through our new Shopify application. Now all Shopify customers can easily add a KikScore seal to their site through this streamlined application” says KikScore VP, Product, Mike Collins. With our app, small businesses can easily and efficiently display their track records of reliability. It’s time to cut down on shopping cart abandonment and increase sales!

For more information on our awesome new partnership with Shopify, take a look here.  Also please make sure to check out the KikScore Confidence Badge and Trust Seal App in the Shopify App Store.

Thanks to everyone at KikScore and Shopify for helping to make this possible.  If any Shopify merchants would like more information about the App, please feel free to email us at support@kikscore.com. We would love to hear from you.

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Posts Tagged ‘increase online sales’

Does it Matter if your Product is Minimally Viable or Maximally Buyable?

Wednesday, June 30th, 2010

I was reading this article by Dharmesh Shah on the OnStartups blog where he indicates that a Minimally Viable Product (MVP) is “a product that has the minimum set of features needed to learn what the market wants” and conversely he defines that Maximally Buyable Product (MBP) as “the set of features needed to capture the maximum potential opportunity in a market.”  Dharmesh then goes on to give 5 features of the Maximally Buyable Product.

I think the interesting point that is made in this article is not with the MBP but instead the Minimally Viable Product (MVP).  How does a company know when they have completed building their MVP?  When is an MVP “finished” enough in order to increase online sales and not result in abandoned carts of potential customers at checkout?  I know that when we were putting our finishing touches on our MVP one year ago for our KikScore trust seal product that it was very difficult for us to know when it was more important to get the product to market and when to add that one last feature that our customers would love.

My point here is that I think that building the MVP is not the most difficult thing most of the time.  Usually the entrepreneurial spirit inside of the people that are involved with MVPs is such that dreaming up and building the MVP is not the difficult part.  The difficult part may sometimes lie in the area of limiting the scope and defining the lines of exactly what the first iteration of the ultimate product is going to look like.  Initially, the MVP may be just a shell of what the founders of the company initially dreamed up but the team needs to decide as a whole when it is close enough to “learn what the market wants.”

How did your company define your MVP and how is your MVP different from your MBP?

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