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Posts Tagged ‘Startup business advice’

Sealing the Deal (Part II of II): Earning Reputation

Wednesday, June 22nd, 2011

As I discussed in Part I of this post, service seals are a great way to help ensure your business’ legitimacy through your non-ecommerce website. However, while I have explained how service seals are helpful, I have yet to explain how your business can utilize and benefit from KikScore’s particular service seal.

Show ’em Who’s Boss

Ever lost business to a bigger company in your industry? It’s not unlikely that many (if not all) of us have at some point. To be honest, increasing website visitors and getting more clients is about more than just proving that you’re trustworthy; it’s about providing great service and showing others that you can compete with the “big dogs.” Every business, regardless of size, has its edge. Maybe your business is made of highly reputable people with past experience in the field. Maybe your customer base is more loyal than those of bigger businesses. Whatever the perk, it’s essential that potential and current customers know it.

KikScore’s service seal aims to highlight what makes your business stand out through several factors, such as:

  • Financial and public records
  • Security
  • Visitor Traffic
  • And more

Let’s face it, you’re stronger than you think. Isn’t it time to let your business show it? Through our service seal, we intend to help you fight that good fight and highlight any aspects of your business that website visitors want to know.

Power to the People, Power to You

At this point, it definitely goes without saying that KikScore’s service seal focuses on proving to potential customers that your business can be trusted. The data that goes into creating your business’ unique service seal can say a lot, but why stop there? After all, referrals are the best way to get more business. That’s where our service seal’s feedback platform comes in handy.

Your service seal will not only be a place to show off your business’ information; it will also be an open environment in which previous and current customers can discuss their experiences of working with you. By doing this, website visitors can see a testimonial page that is ever-expanding. One happy customer’s praise goes pretty far, but the feedback platform is there to do wonders.

KikScore’s service seal is thorough for one reason: educated people make educated decisions. If you can prove both your business’ trustworthiness as well as its competitive advantage(s), you won’t have trouble earning your reputation.

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Posts Tagged ‘Startup business advice’

Sealing the Deal (Part I of II): Ensuring Legitimacy

Wednesday, June 8th, 2011

You Know You’re Not a Thief, But Do They?

By nature, people are cautious about who they associate with. As if this wasn’t enough, people become even more wary of others when in an online setting due to the lack of face-to-face interaction. Many people can be very extroverted in online settings such as Facebook and Twitter, but what about when they want to find a trustworthy business? This issue can make the seemingly simple task of promoting oneself very complicated. However, looking at this through the customer’s point-of-view, can we really blame them for being skeptical? Of course not. No one wants to do business with a complete stranger.

According to this alarming statistic, “90% of the users would leave your website within 5 minutes if they won’t find any kind of trust seal – especially if your business is unknown and new.” No business begins with popularity and definitely not with legitimacy. However, this issue of trust doesn’t mean game over. Instead, it is simply a break in communication that must be connected. To mend this break, those in new businesses must understand this: Although customers may be unnecessarily worried that your business can’t be trusted, you don’t necessarily have the credibility to refute such a claim. Because of this unfortunate fact, new businesses must make it a top priority to show customers that they are making safe and appropriate choices when paying for your products and services. This has brought about the need for online trust seals.

Why Use a Service Seal?

We all need help sometimes, and growing a business is no exception. That’s why a concept known as a service seal has quickly become so popular. Service seals, which function as trust seals for non-ecommerce websites, are useful because they show customers that a business has been impartially evaluated and deemed reliable by a third party.

We all enjoy seeing billboards that advertise various products and services, but many times we need more than a catchy slogan or an inspiring picture. When a business agrees to put a service seal on its website, it is making a powerful statement that says, “We have nothing to hide.” Such a statement provides assurance to customers and makes them feel safe. In fact, we have found that 86% of customers feel safer using a website that features a trust seal or similar mark of authenticity than one that doesn’t. Where establishing legitimacy through online networks has become a serious problem, many people have come to see service seals as a new and innovative solution. What do you think? What, if any, experience have you had in dealing with service seals and the websites that use them?

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Posts Tagged ‘Startup business advice’

Thoughts on 'Startup Advice in Exactly Three Words'

Wednesday, April 21st, 2010

I recently stumbled upon this post by Dharmesh Shah on the OnStartups.com blog that got me thinking about the time that we have spent working on KikScore.  In this post Dharmesh comes up with 47 different 3 word phrases that offer advice to others while trying to start-up a new company.  After already having worked on our start-up company for the past 3 years, these pieces of advice triggered a few memories that enforced Dharmesh’s advice for me through these experiences.  Below I picked out a few of the phrases that rang true for me the most and I explain why I feel strongly about these.

Support customers maniacally – This could not be more true for the customers we currently have on our application.  Any customer issue that we receive immediately goes to the top of the priority list in order to address it immediately.  I think that this is a no-brainer for any business but especially for companies just starting out.

Persist through downturns – About 6 months after we started working on KikScore we entered into the recession that we have just now begun to dig out of.  While this definitely wasn’t ideal, I think that it made us focus more on our product and customers and will make us a better company in the long run.  I think that a lot of companies that make it through this recession will be better for it and it will help them learn a lot of lessons that they otherwise may not have.

Improve product daily – We are constantly looking for ways to improve our product and prioritizing these enhancements for release.  I think that it is very important for start-up companies to be regularly adding functionality to their products in order to make current and potential customers happy.

Use your product – Just about everyone on the KikScore team has either used the product themselves on a site they own or worked closely with a friend or family member to use it on their site.  I think that this has allowed us to get a unique perspective on our product and helped us improve it more efficiently for other customers to use.  I think this is important because sometimes the very companies that make great products don’t always use them and over time they become outdated because they don’t have that “real world” experience.

Do any of these items above, or the other 43 pieces of advice that Dharmesh offers, remind you of a decision you made while working on your business? 

(By the way, I must admit that I re-used the picture of the puppies on this post from Dharmesh’s post on the OnStartups.com blog.)

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