Posts Tagged ‘Partnership’

Helping Small Online Businesses Demonstrate Trust & Credibility: KikScore and Shopify Partner Up

Tuesday, September 20th, 2011

As you all probably know, we at KikScore are dedicated to helping small businesses alleviate consumer trust concerns. What you may not have known is that, for the second time, KikScore is going to attempt to take over Canada! That’s right; we are once again arming ourselves for the coming partnership between KikScore and Canadian company Shopify. Together, we’ll help to revolutionize the ecommerce industry and continue to fulfill our mission at KikScore of doing everything we can to help small business and entrepreneurs!

Shopify, an online retail platform that hosts over 1,600 stores, has decided to partner up with KikScore. This new alliance will give Shopify ecommerce stores access to KikScore’s Confidence Badge app. This app contains KikScore’s 4 unique tools that are packaged together into a one-of-a-kind trust seal: (1) a business-specific trust score to help small businesses, (2) a Confidence Badge to display at the bottom right of the business’ website, (3) a dynamic and informative merchant report card, and (4) an interactive feedback platform.

There are a number of reasons for our partnership with Shopify. Here are a few key data points:

1) More than 50% of internet users don’t shop online because of security concerns.

2) 85% of consumers worry that online retailers don’t do enough to combat online fraud.

3) Over 75% of all potential online purchases are abandoned.

There is even more data on this issue of the challenges of small business and demonstrating trust here in this recent post we did on the topic.

Our partnership with Shopify will allow small businesses to empower themselves like never before. “We are really excited about being able to offer our KikScore Trust Seal through our new Shopify application. Now all Shopify customers can easily add a KikScore seal to their site through this streamlined application” says KikScore VP, Product, Mike Collins. With our app, small businesses can easily and efficiently display their track records of reliability. It’s time to cut down on shopping cart abandonment and increase sales!

For more information on our awesome new partnership with Shopify, take a look here.  Also please make sure to check out the KikScore Confidence Badge and Trust Seal App in the Shopify App Store.

Thanks to everyone at KikScore and Shopify for helping to make this possible.  If any Shopify merchants would like more information about the App, please feel free to email us at support@kikscore.com. We would love to hear from you.

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Posts Tagged ‘Partnership’

What Makes a Good Partnership for Your Business

Friday, October 1st, 2010

No matter what type of product or service your business provides, the question of partnerships will come up.  There are several types of structures a partnership can take,  but it usually breaks down into two real forms: Complementary and Marketing.  Complementary relationships focus on offering a service to an existing platform (and group of potential customers for your business).  Marketing relationships is really just an offshoot of that, but the focus is less on filling a need than attracting the attention of an audience. 

Which is right for your business really depends on your product and the potential audience.  For example, we here at KikScore just announced an integration with Shopster.  To us, it really is an ideal arrangement.  First off, it broadens the awareness of our product and has been generating a lot  of new customers.  But it also filled a need for Shopster — providing a cutting edge trust/security service for its platform customers.  In other words, we’re providing a service that is needed to a customer base that we both want to reach. 

Sounds pretty straightforward, right?  But it’s not.  You need to find the right partner.  Our integration and relationship with Shopster would never be successful if we didn’t share the same view about customer service and quality. It’s hard enough to build concencus with your own team, but unless you communicate well with your partner, and are on the same page, things can get really difficult.

We’re feeling pretty good about our newest partnership, and we’re excited about the buzz it’s creating, but it only reinforces all the preparation and deliberation we took in working with Shopster.  So here’s to partnerships and finding the right one.  We feel we did.

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Posts Tagged ‘Partnership’

Breaking: Shopster to Kick Butt with KikScore – Helping Small Businesses Demonstrate Trust Online

Thursday, September 30th, 2010

A few of the founders of KikScore spent much of their formative years within a few miles of Canada! We grew up cheering for Canada’s favorite son Michael J. Fox in Family Ties and jamming to the hard rock sounds of Rush. We even enjoyed a few too many Canadian beers growing up.   So it’s only fitting that KikScore is excited to announce a great new partnership with a Canadian based company and global ecommerce leader.

Our friends at Shopster, the powerful ecommerce platform that has over 100,000 small business merchants, are teaming up with us to help small online businesses. KikScore is proud to launch a fully integrated trust seal offering to all of Shopster’s growing small business customer base.

Here are some facts behind the partnership:

1) Studies have shown small online businesses lose billions each year around the world because shoppers’ trust concerns with buying online;

2) Studies have shown that 63 percent of online shoppers fail to complete a transaction because of concerns about site security or trust;

3) Shoppers are increasingly seeking more information and data from online stores before those shoppers will complete purchases with these small online businesses;

4) Many small businesses have a strong track record of trustworthiness and would significantly benefit if they could show shoppers their history of reliability and stability.

Our partnership gives Shopster’s customers an opportunity to obtain KikScore’s independently verified trust score and seal. The KikScore seal along with the embedded merchant report card empowers small businesses to take their good track record and display it to shoppers and the general public. This will help these small businesses demonstrate trustworthiness and reliability to shoppers who visit their site. Shopster’s customers can then create an environment for website visitors to shop with far greater confidence. This enhanced shopper confidence means more sales for Shopster’s small business customers.

Here are more details on this exciting new partnership between Shopster and KikScore.

Also we want to say a special thanks to everyone both at Shopster, KikScore and our family and friends everywhere that helped support the launch of this fantastic partnership!

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