Fans, Followers and Actual Customers For Your Small BusinessSeptember 18th, 2010 | Small Business | No Comments »
I’m looking forward to the new Facebook expose movie, The Social Network. Why? Because if I can’t be a billionaire like Mark Zuckerberg, I may as well get to revel in a less than flattering depiction in a “historically inspired” film. Now let’s be clear, if KikScore becomes half as successful as facebook, I’ll act way worse than Mr. Zuckerberg. I’ll not even mind a movie painting me to be a rich recluse.
In thinking about Facebook, its impact on our social lives is obvious. But its impact on small business is also growing. As with Twitter, one of the first thing a business now does is to request individuals to become a fan, follower or friend to the business. Now its still not clear as to what that actually does for the business in terms of credibility, but it is a growing trend. But trust aside, having your customers as your social network friends/followers keeps a business closer to its customers and what they are thinking.
The real business question is which should you focus on: Facebook or Twitter? In a perfect world you could do both. But in a perfect world, you wouldn’t have to update your status, it would always just say “rich and retired”. Twitter seems to have taken the initial lead, with companies using it for customer service response. But Facebook is coming on strong, with more companies using the multi-media demension of FB to tell more of a story than microblogging can.
So I pose the question to you: for your small business, is it Facebook or Twitter.