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How Do You Judge A Website?

May 11th, 2010 | Small Business | No Comments »

Let’s assume that you are shopping from a website that doesn’t use our KikScore service.  Why?  I don’t know…maybe you like to live dangerously.  How do you judge website (and the corresponding business)?  I don’t know about you, but it’s very similar to judging a book by a cover.  I mean, it is a marketing tool, so you are supposed to make decisions on the information and images that it provides.  But in making your surface-level decisions, here are some tips in helping you form a better non-kikscore shopping experience:

1.  Contact information:  A warning sign for a less than robust shopping experience would be the lack of contact information (outside a email address).  A phone number isn’t necessarily a guarantee of a great company, but knowing a mailing address, twitter info and other pieces of contact information is a good indicator that a company is interested in being having satisfied customers.

2.  Management Bios —  A site that provides actual names and backgrounds of its management team is another indication that it is trying to be transparent (and reachable).  Looking at the experience of the management team should give you an indication of prior achievement in business and, relatedly, an understanding of being trustworthy in business (at least it’s more of an indication than a faceless corporate or product name).

3.  Privacy Policy:  A privacy policy is a voluntary commitment, but it is an commitment and clear indication of what a company will do with your information post-transaction. 

4.  Look and Feel of the Site:  A sharp looking site with a minimum number of typos is a commitment.  Serious and professional business people will take the time to convey the right image and message.

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