As you know, KikScore was nominated for the top 100 list of the Small Business Influencer’s 2011 list of Champions. Late Monday evening, the winners for this honor were announced. We are happy to see those who made it in and couldn’t help but notice some names that are particularly important to KikScore. These people have been a great help to KikScore as well as the rest of the small business world and we cannot help but admire all they’ve done. It is with this that we are proud to give a special shout out to a select group of people!

Some Judges We Want to Mention

Ramon Ray – Ramon is an editor and technology evangelist for Smallbiztechnology. He has written tons of great articles, including a write up on KikScore on BusinessInsider. We’re really grateful to have had Ramon take the time to help market KikScore and build the brand. Great job with everything you’ve been up to, whether helping us out or judging the Champions list!

Anita Campbell – Anita is a publisher for Small Business Trends and BizSugar, as well as another one of the judges for Small Business Influencer 2011. What makes Anita so special to us is her constant support of KikScore. She got us invited to the webinar for Focus.com on security for small and medium businesses and has suggested small businesses to use Kikscore. Thanks for all your help and keep up all of the amazing work Anita!

Ivana Taylor – Yet another judge, Ivana is DIY Marketers’ small business evangelist. In a nutshell, she’s an incredibly helpful source of information for all things small business. Our hats go off to you, Ivana! We can’t wait to see what you do next!

The Champions of this Year

Shashi Bellamkonda – Shashi, the business swami of Network Solutions who made it into the top 100 list of Champions, has been a huge supporter and incredible help to KikScore. Among the many things he’s done, Shashi was a big part of Social Commerce Camp DC, which was a blast. You’ve been and continue to be an enormous help to all of us at KikScore and we want to congratulate you on making it into the top 100!

Melinda Emerson – Also known as SmallBizLady, Melinda has also made it into the top 100. Among many things, Melinda is the host of Twitter’s weekly talk show, #SmallBizChat. Needless to say, she is the whole reason KikScore got the opportunity to be the guest of honor on #SmallBizChat one week. Congratulations Melinda! You’ve helped us so much and we’re really excited on your making it to the top 100!

John Lawson – Another Small Business Influencer 2011 Champion, John is CEO of 3^rd Power Outlet and ColderICE Media. John helps KikScore out with introductions as well as with The KikScore Startup & Small Biz Daily. His efforts have been a great help and we at KikScore are lucky to benefit from his expertise. Thanks for all your work John and enjoy your Champion position!

Laurie McCabe – A partner at the SMB Group and a small to mid-sized market expert, Laurie is yet another deserving Champion. A while back, Laurie took the time to interview KikScore for one of SMB Group’s podcasts. This was a great opportunity as well as a great honor. You’ve been great Laurie! We’re so happy to see you make it to the top 100!

Our Recommendations for Next Year

Tinu Abayomi-Paul – Tinu is part owner of the amazing Free Traffic Tips. She is truly an example of a small business expert as well as great person. Thanks for all of the guidance you’ve given the small business community, Tinu!

Shonali Burke – Owner of Shonali Burke Consulting and editor of WomenGrowBusiness, Shonali has a treasure trove of advice for us all. Alongside being a PR expert for small businesses, she truly is digital PR pioneer. Keep up all the great work, Shonali!

Jill Foster – Jill has taken on many different roles. The founder of Live Your Talk, a public speaking advocate, a blogger, and the founding editor of WomenGrowBusiness, Jill has a thing or two to teach small businesses. You continue to teach us all and for that we thank you!

To those who made Small Business Influencer 2011 possible as well as those who provide inspiration to countless small business, thank you! To everyone who made it to the Small Business Influencer 2011 top 100 list, congratulations! We think it’s awesome what is being done to recognize the folks who enable small businesses’ success and are so happy that we were nominated! We hope to see you all make the list again next year!

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We met Sterling Ashby at the KikScore sponsored Social Commerce Camp DC and he has a very intriguing story that any small business would be interested in hearing.  Sterling is a lawyer by trade (like a couple of us at KikScore), but his real passion is his business that sells children’s toys that are based on real-life American heroes. Using real heroes from history, Sterling has created a series of action figures for children that are fun, can be positive role models, and whose real-life stories awaken both a child’s imagination and appeal to the kid within us all. History in Action Toys was born from this.  He now sells these highly popular action figures online at www.hiatoys.com. I can tell you when my two month old gets a little bigger, I am buying some action figures from Sterling’s site!

In this 5 minute small business video interview of Sterling, we cover a wide range of issues including:

1) the challenges of having a business online;

2) crowdsourcing  marketing and ideas;

3) building buzz on Twitter, Facebook and other social media channels for your  online store and business;

4) a few of the tips that Sterling learned from Social Commerce Camp; and

5) a few examples of real life heroes that Sterling now offers as action figures at HIA Toys that the community should check out.

Please tell us your thoughts on this interview in the comments section below.

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Shashi B talking social media at KikScore's and Network Solutions Social Commerce Camp DC

Social Commerce Camp DC speakers and Sponsors Network Solutions, KikScore and MyBusinessAssistant

Last Saturday morning, KikScore, Network Solutions, and MyBusinessAssistant.com put on the first ever Social Commerce Camp DC at the downtown offices of Mayer Brown.  The event actually sold out after receiving considerable coverage in a number of places like  Techcocktail the Washington Examiner, WomenGrowBusinessand GrowSmartBusiness. More than 70 small businesses, social media enthusiasts and online sellers showed up for networking and learning.  The event featured three sessions from social media experts that included practical tips for using various social media tools, a real case study of social commerce success and great PR tips for small business. Pictures of the event, including the post-SCCDC Chipolte run, can be found here.

The morning got kicked off with some early networking, a great breakfast provided by the sponsors and everyone’s excitement about being in the absolutely gorgeous town hall conference room overlooking 19th Street.  After some introductory remarks, Network Solutions’ Shashi B got Social Commerce Camp DC going with his rousing, often funny and super useful Social Media 101 for Small Business. Check out Shashi’s slides below that cover a range of subjects on social media including the basics of a small business social media plan which are: 1) Set up Google Alerts about your business, industry and your own name; 2) Start participating in conversations; 3) Become a content publisher via Twitter, LinkedIn, blogs, podcasts, Facebook etc 4) Claim you business on Yelp; 5) Encourage customers to review you and 6) Start using videos.

After a quick networking break, Steve Fisher and Mike Doughtery began the second session with an energetic and highly informative case study presentation on Creating a Killer Social Commerce Website Experience.  It featured the very interesting discussion of their launch and promotion of the movie Browncoats: Redemption. Steve and Mike got the audience engaged as they walked through the basic components of building a successful social commerce experience which are: 1) Social Shopping; 2) Ratings & Reviews; 3) Recommendations & Referrals; 4) Forums & Communities; 5) Social Media; and 6) Social advertising.

After setting the baseline for the audience of the basics of the social commerce experience, Mike highlighted how the Browncoats: Redemption experience used a 6 step strategy to create awareness and buzz around the movie.  The 6 steps were: 1)   Establish your goals; 2) Build the community; 3) Give them good content; 4) Get them involved; 5) Get them investing and 6) Share the success.  Check out their slides and the embedded video clips in them for more on the highly anticipated movie, their case study and these 6 steps:

The final session of the day featured the very highly regarded PR and social media specialist, Shonali Burke, who gave the attendees a great hands-on tutorial on PR Best Practices for Small Business. Shonali stressed that so much of PR today for small business is about relationships, presenting yourself in a consistent and presentable manner through your various online and offline channels.  The audience got great tips on tools to use to get to know their customers better with survey tools like Survey Monkey along with good press release tools like Pitch Engine.  Here are Shonali’s highly informative slides:

Some quick final thoughts.  We think it was a great first event and thank all of the participants and speakers.   Check out the hastag #sccdc on Twitter for the stream and conversation about the Social Commerce DC.  Lastly, look out as the next Social Commerce Camp will be in Denver later this spring.  In the meantime, we encourage all participants to keep up the good vibes and connect with each other! Also please check out the KikScore (SCCDC’s sponsor!) website out. We would love comments/feedback/thoughts on our new look and feel.  We encourage you to sign up for our service if you have a business online. Its completely free.  Try us out.

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