With Digital Capital Week upon us, last night was a great time for the huge (and growing!) DC tech community to come together for Tech Cocktail.  As with previous Tech Cocktail events, this event was billed as a time for us all to “connect, educate and amplify” the local tech signal all while having a few drinks.  A number of startups also put on demos on the second floor of the party at Lux Lounge.  The great thing about this Tech Cocktail compared to others as it took place right in the middle of the first ever DC Tech Week.  DC Tech Week has been a week full of great tech related activities dealing with a whole range of issues from social media, government, future of media to a bunch of cool tech events, lectures even a 140Conference too.  It was also cool to have the backdrop of the World Cup going on too.

Here some of the pictures from last night.  The event got off to a great start and kept rolling.  There just was not enough time to talk to everyone, but it was great to see so many friends and meet a bunch of new people too.  I brought the KikScore force for our east coast team last night as our Colorado team will have to wait for the next one in Boulder.

Picture of Raj Malik from KikScore, Deanna McNeil from among others Ruiz McPherson, Steven Fisher from Appsolve, Browncoats Redemption and Network Solutions and Andrew Bates from Eye Traffic.

Picture of Keith Casey who is Austin bound and the CTO of Blue Parabola,  Steven Fisher a filmmaker and author and  Justin Thorp, Social Media Guru at ClearSpring.

Joe Loong from DelTek and the best title creator for a blog! and Jeremy.

There have been Tech Cocktail events now in Chicago, DC, Boston, Boulder, San Diego (look out Ron Burgundy) and Barcelona. So look out for one of these events coming to your city soon.  You will not regret attending. Thanks to Frank Gruber, the founder of Tech Cocktail, for putting on last night’s event.

Did you attend Tech Cocktail last night? If so, tell us your stories.

Pictures care of the Social Media Swami, Shashi B.

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So tomorrow begins the once every four year madness of the World Cup. The 2010 World Cup will be played in South Africa and should be a blast if you are attending it.  For DC folks, on Saturday the first game that the US plays in against England will actually be broadcast live from Dupont Circle – they are calling it Soccer in the Circle – brought to you by the same folks that had the epic snowball fight back in February during the massive blizzard.  I will be there on Saturday afternoon.  It should be a packed house there for a great game.

About 12 hours after the World Cup literally kicks off tomorrow, the first ever DC Digital Capital Week gets rolling in Washington DC.  This more than a week long event is being billed as 10 days of Creative Technology Events.  There are some fantastic tech events that include Zappos.com CEO, Tony Hsieh a #140 Conference by Jeff Pulver, a large Tech Cocktail event and much much more. Check out the full schedule here.

I will be attending some of the DC Week events over the next week and am really excited.  Stay tuned for our updates on Twitter and here on our blog.

Which events will you be attending?

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Part of the KikScore family yesterday lost a wonderful horse, named Windy.  After nearly 30 years eating, playing, trotting, bringing a lot of joy to many people's lives and making lots of friends with so many horses at his home at Missing Maple Farm in Centreville, Virginia, Windy moved on.  I could have easily disliked Windy because he came from Pittsburgh, and as many people know since I am from Cleveland I generally have a dislike for all things Pittsburgh (except from wife who happens to be from there!).  We moved Windy up from just outside of Pittsburgh around 2002 where he had been living on my wife's mom's farm since my wife was 11 years old!  Windy immediately liked his new surroundings on Missing Maple Farm where the owners Vickie and Frank showered Windy with huge amounts of love and gave Windy dozens of new horse friends to meet, hang out with on literally dozens of acres of gorgeous land that bordered historic Civil War battle fields.

One of my favorite stories about Windy was actually a story about how clueless I can be at times.  I have to try to set the scene for you.  Imagine a beautiful wintery, Saturday afternoon where there was probably 3 inches of snow on the ground.  My wife and I had gone out to one of the far fields at Missing Maple where all you are surrounded by are the vast rolling Virginia hills. There was a mass of trees off in the distance that bordered the outer boundary of the multi-acre farm.  The wind was cool but the air was not super cold.  It was really nice as you could see for miles and the field all around us were dotted with other horses and bails of hay.  In the distance well behind us was the owner's farm where we had parked.

So after walking a considerable distance through these rolling fields, my wife, Rebecca, went off  find Windy to feed him his favorite treats which consisted of a bag of carrots, a few apples and some sugar cubes.  (If we all could just eat so simply!).  There she was walking through the field as I stayed some distance behind her.  What was I doing?  To set the stage, this was back when I was working at my old law firm job and 24/7 work was just something we unfortunately did.  So I was doing the Blackberry death march through the field.  You know that, look down at your Blackberry tap a few keys, look up to make sure you dont step into a pile of horse manure, walk a bit more, bury yourself in the latest email and respond because it is just "so urgent."  As I spent the next 10 minutes reading, typing, looking up for a second, returning to reading, typing, cursing the client (or my boss!), narrowly avoiding stepping in some fresh steaming droppings, typing some more I was in a world far from that snowy, beautiful farm.

I can not really now remember why, but for some reason I suddenly stopped in the middle of this snowy field, where all I was surrounded by was a few horses, some wood fencing that separated the fields from the trees and just acres of space and quiet. I looked up from my Blackberry.  There I could see my wife off in the distance feeding Windy his carrots and the last remnants of those apples.  You could tell from his face and how he was jumping around softly in the snowy field that he was so excited for the sugar cubes that were coming for dessert.  Windy was just so so happy eating away and all I could think was here I am buried in my Blackberry and I was missing this amazingly cool moment out here in the snow, deep in nature and so far from my law firm's office that had me sucked into a Blackberry instead!

So Windy, thanks so much for making me realize I have to put that darn Blackberry (and now Iphone) down and take in these special moments!  You brought such special happiness to our family....when you were not trying to toss my wife out of the saddle, and we will all miss you.

Keep trotting Windy!  Make sure you now go see Blue from Old School because I am sure he will want to take a ride with you. We also want to thank Frank and Vickie for doing such a wonderful and amazing job taking care of Windy throughout the years.  We will never forget that and it is so appreciated. If anyone has a horse that needs bordered in the DC/VA/MD area, check out Missing Maple Farm.

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We met Sterling Ashby at the KikScore sponsored Social Commerce Camp DC and he has a very intriguing story that any small business would be interested in hearing.  Sterling is a lawyer by trade (like a couple of us at KikScore), but his real passion is his business that sells children’s toys that are based on real-life American heroes. Using real heroes from history, Sterling has created a series of action figures for children that are fun, can be positive role models, and whose real-life stories awaken both a child’s imagination and appeal to the kid within us all. History in Action Toys was born from this.  He now sells these highly popular action figures online at www.hiatoys.com. I can tell you when my two month old gets a little bigger, I am buying some action figures from Sterling’s site!

In this 5 minute small business video interview of Sterling, we cover a wide range of issues including:

1) the challenges of having a business online;

2) crowdsourcing  marketing and ideas;

3) building buzz on Twitter, Facebook and other social media channels for your  online store and business;

4) a few of the tips that Sterling learned from Social Commerce Camp; and

5) a few examples of real life heroes that Sterling now offers as action figures at HIA Toys that the community should check out.

Please tell us your thoughts on this interview in the comments section below.

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Shashi B talking social media at KikScore's and Network Solutions Social Commerce Camp DC

Social Commerce Camp DC speakers and Sponsors Network Solutions, KikScore and MyBusinessAssistant

Last Saturday morning, KikScore, Network Solutions, and MyBusinessAssistant.com put on the first ever Social Commerce Camp DC at the downtown offices of Mayer Brown.  The event actually sold out after receiving considerable coverage in a number of places like  Techcocktail the Washington Examiner, WomenGrowBusinessand GrowSmartBusiness. More than 70 small businesses, social media enthusiasts and online sellers showed up for networking and learning.  The event featured three sessions from social media experts that included practical tips for using various social media tools, a real case study of social commerce success and great PR tips for small business. Pictures of the event, including the post-SCCDC Chipolte run, can be found here.

The morning got kicked off with some early networking, a great breakfast provided by the sponsors and everyone’s excitement about being in the absolutely gorgeous town hall conference room overlooking 19th Street.  After some introductory remarks, Network Solutions’ Shashi B got Social Commerce Camp DC going with his rousing, often funny and super useful Social Media 101 for Small Business. Check out Shashi’s slides below that cover a range of subjects on social media including the basics of a small business social media plan which are: 1) Set up Google Alerts about your business, industry and your own name; 2) Start participating in conversations; 3) Become a content publisher via Twitter, LinkedIn, blogs, podcasts, Facebook etc 4) Claim you business on Yelp; 5) Encourage customers to review you and 6) Start using videos.

After a quick networking break, Steve Fisher and Mike Doughtery began the second session with an energetic and highly informative case study presentation on Creating a Killer Social Commerce Website Experience.  It featured the very interesting discussion of their launch and promotion of the movie Browncoats: Redemption. Steve and Mike got the audience engaged as they walked through the basic components of building a successful social commerce experience which are: 1) Social Shopping; 2) Ratings & Reviews; 3) Recommendations & Referrals; 4) Forums & Communities; 5) Social Media; and 6) Social advertising.

After setting the baseline for the audience of the basics of the social commerce experience, Mike highlighted how the Browncoats: Redemption experience used a 6 step strategy to create awareness and buzz around the movie.  The 6 steps were: 1)   Establish your goals; 2) Build the community; 3) Give them good content; 4) Get them involved; 5) Get them investing and 6) Share the success.  Check out their slides and the embedded video clips in them for more on the highly anticipated movie, their case study and these 6 steps:

The final session of the day featured the very highly regarded PR and social media specialist, Shonali Burke, who gave the attendees a great hands-on tutorial on PR Best Practices for Small Business. Shonali stressed that so much of PR today for small business is about relationships, presenting yourself in a consistent and presentable manner through your various online and offline channels.  The audience got great tips on tools to use to get to know their customers better with survey tools like Survey Monkey along with good press release tools like Pitch Engine.  Here are Shonali’s highly informative slides:

Some quick final thoughts.  We think it was a great first event and thank all of the participants and speakers.   Check out the hastag #sccdc on Twitter for the stream and conversation about the Social Commerce DC.  Lastly, look out as the next Social Commerce Camp will be in Denver later this spring.  In the meantime, we encourage all participants to keep up the good vibes and connect with each other! Also please check out the KikScore (SCCDC’s sponsor!) website out. We would love comments/feedback/thoughts on our new look and feel.  We encourage you to sign up for our service if you have a business online. Its completely free.  Try us out.

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As many of you know tomorrow  KikScore, Network Solutions, and MyBusinessAssistant.com will be putting on a first of its kind event in Washington DC from 8am-noon called Social Commerce Camp DC.  As we mentioned before this first time FREE event is getting some serious buzz with the recent coverage in Techcocktail and the Washington Examiner.  It has also been covered on multiple blogs including WomenGrowBusiness and GrowSmartBusiness. We are excited to announce that the event is now completely SOLD OUT!  Thanks to the more than 100 small businesses, social media enthusiasts and online sellers that have signed up.

Since this event is more about the participants than the organizers, sponsors and the speakers we want to know what are your questions that you would like covered during the morning sessions.  Please leave us your thoughts and questions in our comments section below.  We will make sure they get them to Shashi B, Shonali Burke and Steve Fisher.  Or find us on Twitter at @kikscore, @shashib,  @shonali or @stevenfisher.

If you have any questions about the agenda for tomorrow’s Social Commerce Camp DC, please visit the event page we set up.

On behalf of the organizers, sponsors and everyone else involved with pulling Social Commerce Camp DC together we want to convey our thanks to the community as we prepare for tomorrow’s event!  Bring your questions and get ready to participate and network.

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Have you been looking for a FREE educational  grassroots event for small businesses, online store owners and entrepreneurs who want to start or grow their businesses? Look no further because on Saturday, February 20, 2010 KikScore, MyBusinessAssistant.com, Network Solutions and Mayer Brown will be putting on a first of its kind event in Washington DC.

Introducing Social Commerce Camp DC! This event is especially geared for small businesses, online merchants and entrepreneurs who want to get online and grow their business.  The morning long session will be moderated by Network Solutions Social Media Swami, Shashi Bellamkonda and will feature speakers that will focus on discussing real and practical ways of building and growing a small business.  During the Social Commerce Camp DC, we will be engaging in an interactive discussion of new and effective ways that online stores and small businesses can use social media, marketing, and PR to succeed online, build your brand,  get more customers and manage your business reputation.  The event will also feature quality time to network with other owners of online stores, small businesses, social media strategists and overall just some good people trying to avoid watching cartoons on a Saturday morning!

Here is the agenda for Social Commerce Camp DC on February 20, 2010:

8 a.m to 9 a.m:  Continental breakfast, registration and networking

9 a.m to 9.45 :  Session 1 - Social Media 101 for small business and discussion of real success stories

10.00 to 10.45 :  Session 2 – Starting and growing your online store/business

10.45 to 11.15 :  Check your Twitter account/ blogging time

11.15 to Noon :  Session 3 - PR tips and best practices for small business

Mayer Brown’s offices located at 1999 K Street NW, Washington DC 20006 will be hosting Social Commerce Camp DC.

We look forward to you joining us.  Registration details for Social Commerce DC can be found here. Also because Social Commerce Camp DC is a grassroots event that is serving ecommerce merchants and small businesses, let us know your thoughts on subject matter, topics or questions you would like answered at Social Commerce Camp DC. We will work to get them addressed that morning.

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