KikScore’s New Look: Don’t Go Changin’ Unless It’s A Lot Better
So we launched KikScore a few months ago and we had, in our minds, a pretty good marketing site. But in our own echo-chamber, all of our ideas sound great. We then did something that was truly smart — we started listening to people outside our own company. We asked for feedback from friends and family, customers and industry professionals. We even used a cool site called usertesting.com — which allows you to watch strangers review your site (you hear their comments and see how they navigate the pages).
We gathered up the feedback and the trends were eye-opening. They broke out along the general categories of: (a) how is your product different; (b) where do you sign up; and (c) what exactly does the service work. So we went back to the drawing board (and when I say we, I mean our partner, Joel, went spent countless hours on the re-design).
Our new marketing site is out (www.KikScore.com). In a post coming soon, Joel will provide his thoughts on design and the evolution of messaging. But until then, we’re going to continue to solicit feedback…as we can always get better. Please take a look at our new site and provide us your thoughts.
Tags: kikscore.com, online shopping, reputation management, trust, usertesting.com
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