I had the opportunity to interview Carlo Trotta from Moooh!! and he had a lot of interesting things to say in the interview below.

1. Tell us about your business and who you focus on serving?

Moooh!! is the first social luxury commerce website. We design, handcraft and sell custom made jewelry, apparels, shoes, fashion accessories, ethnic home decor, gifts idea. At moment we sell only jewelry and few accessories, but in the next months we will add many other products. Almost all the products sold on Moooh!! are proudly Made in China. I don’t understand why many luxury brands producing in China, often don’t disclose to their customers the origin place of their products. Moooh!! serve a wide target of customers, people who loves beautiful things, made with good material, good quality manufacturing , elegant, fashionable, unique. Everything sold at very competitive price.

2. How did you get started selling online?

I started to sell on Ebay. Being power seller on different accounts and then I left because of the increasing Ebay commission fees, harassment policy for the sellers and low seller protection given by Paypal.

3. What inspires you to grow your business?

Give to people the possibility to access to beautiful and fashionable quality items at very competitive prices. I want to create a community of shoppers and small businesses through Reward Programs, Promotions, Sweepstakes, Affiliate Programs and other strategic initiatives that we will take during the year.

4. If you had 2 lessons learned from your business that you could pass on to others about selling online, what are those?

Total dedication to the customers.  You must create and offer what the customer is looking for, customize and personalize for your customers, then reward them for their purchases. Finally, invest your time more than money.

5. Where has your business focused most of its energy this year?

I will invest in inbound and online marketing. Also I will be really focusing on spread my social media presence so I can create a community of shoppers and small businesses around Moooh!!

6. What do you see as 2 new trends for small businesses and in your business?

I can “predict” a much deeper use of social media and blogging.  It is almost a must these days!  I’m also quite sure also that many small businesses will start to consider developing some type of mobile applications for their business.  Mobile is really taking off and small businesses need to focus on what is their mobile strategy!

7. If your business/store could be any movie or movie character, what movie/movie character would it be and why?

Rocky. Starting from less than zero, exercise, learn, fight, fall down and stand up until the victory. I hope I can make my own movie.

8. If your business could have a dream spokesperson for your company who would it be and why?

Actually no one, but myself, my customers, my affiliates and small businesses than are around Moooh!! That’s very social and also my dream spokepersons!

9. What is the biggest challenge that your business faces as a small business and how do you work to overcome that challenge?

Raising money to develop and grow the business. I cannot see any other challenge considering that I live in China and there’s no better place than here to have a business and catch the huge opportunities that this wonderful country offers.  That being said raising capital and having enough capital is the biggest challenge.  That capital will make or break making small businesses in China that are serving the world market like me.

10. Do you have any parting thoughts for our readers and the small business community?

Concentrate your effort on your customers, make the product they need, make them love the product they buy and then they will purchase more from you and spread the word. Also relentlessly focus on reduce expenses, cut the unnecessary costs so you can invest your time and dedication to your business. But don’t forget also to dedicate time to your family and friends:) That will keep you truly happy.

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I had the opportunity to interview Troy Fimrite from the Atlin Institute and he had a lot of interesting things to say in the interview below.

Tell us about your business and who you focus on serving?

You know how people buying a business for the first time are making a big life decision, need to buy the right one and not lose their money? Well, we help them with a money saving resource www.buyertoolkit.com that answers a lot of questions and makes it easy for them to buy a business for the first time.

How did you get started selling online?

I have been involved in buying and selling companies for 20 years and constantly answer emails, phone calls and interviews by people looking for a answers as they look to buy a business for the first time. I decided to utilize the internet and create a downloadable product to make it easy for people around the world to quickly understand the way to buy a business. The whole idea is to make it easy to understand, simple to follow and make it as easy as 1-2-3!

What inspires you to grow your business?

I am an Entrepreneur and absolutely love growing business! I have been very fortunate to be mentored by many incredibly successful business people and now also mentor people new to business through Universities, Accelerator programs and Entrepreneurship programs. I am inspired every time someone takes a step towards business ownership and truly love helping them along the way!

If you had 2 lessons learned from your business that you could pass on to others about selling online, what are those?

A/B test everything. And you do not know what will work until you try it!

Where has your business focused most of its energy this year?

I have several businesses that are in different stages so I spend time working with each one to ensure they are efficient, growing and profitable. My time with the Buyer Tool Kit is to constantly improve the content and make sure customers understand the simple steps to buy a business!

What do you see as 2 new trends for small businesses and in your business?

The access to the Internet and advanced technology is opening up new markets for business owners without large investments and the second is the movement of people wanting their own business as additional income.

If your business/store could be any movie or movie character, what movie/movie character would it be and why?

James Bond. He is always one step ahead, has timeless knowledge, uses excellent tips and tricks and always achieves a happy ending!

If your business could have a dream spokesperson for your company who would it be and why?

Richard Branson, Incredible businessman who has started and bought hundreds of businesses!

What is the biggest challenge that your business faces as a small business and how do you work to overcome that challenge?

To create an online presence that earns the trust of people looking to buy a business and provide a product that can truly save them thousands of dollars. We are focused on gathering user feedback, adding up the dollars we have saved for people and using great trust indicators that actually add value like KikScore!

Do you have any parting thoughts for our readers and the small business community?

I will share this simple quote that was passed on to me by a really successful business mentor: ” Troy, you make money when you buy.”

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We just wanted to send a special shout out to our friends at one of the best magazines around, Inc Magazine (see our previous post on our love for Inc. Magazine), and Ramon Ray's SmallBiz Technology Blog.  Over the last few weeks, both of these great websites not only mentioned KikScore but used us as important data points for both How to Build a Website that Inspires Trust and also Managing Your Online Reputation and Taking Steps to Protect it.

The Inc. Magazine post discusses the important concept of making sure your business website conveys trust and credibility.  If you remember, we actually were the guest host for #SmallBizChat on that very topic last year so feel free to check out our presentation and tips that was rated one of the top 10 tweetchats of all of 2011. Thanks to Jon Gelberg for mentioning us in the article.  We really appreciate it.

The SmallBiz Technology article discusses the increasingly important issue of how do businesses manage their reputation in a comprehensive way from what is said on third party sites and then taking the best reputational information and making sure that makes it onto the small business' website.  Just like so many of the great articles on Ramon Ray's blog, the article discusses how there is a real need for a 360 degree solution for small businesses so they can collect and use reputational information from across the internet (Yelp, Google feedback, Facebook posts, Tweets etc) to get more business from their websites.  We are really honored to be mentioned as a product that helps deliver part of that 360 degree reputation management solution to small businesses.

Thanks to both of these great websites for covering and discussing KikScore.

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As many of the readers of this blog know, my day job has been at a large web services company over the last few years.  Today is my final day of juggling the absolutely exhausting schedule of a demanding full-time day job and simultaneous full nights and weekend entrepreneur with KikScore.  I am very excited for that, however, the only major downside really is I now have to find another excuse for why I am 10 pounds overweight, have no time to work out, am balding and have those dark circles under my eyes!

The substance of this post and the story that provides that substance has been years in the making. In short, this post is about the lessons I learned from an undeniable true leader, my former boss (who also left the company this past November).  Therefore this is a very personal and important post for me for two reasons: 1) to provide a way of saying thanks to him and 2) to share with the broader community some of the incredible traits that I hope we all strive for in leadership positions that we are in or may be in one day.  My tribute to him will only really be complete if I can embody and carry many of these same traits to KikScore and beyond in my career and not end up like the guy from the CareerBuilder ad (great song by the way from one of my all time favorite commercials)!

Instead of a long story, the best way to convey to readers what I experienced and learned first hand is by sharing the traits that he repeatedly demonstrated in his daily work and interactions with our team, management, board of directors, third parties, employees throughout the organization and even adversaries trying to sue the company.   The traits broadly broke down into four main areas:

1) Personality;

2) Management;

3) Strategy; and

4) Interaction with Others.

Just for some important context, I saw these traits and actions of this leader over the backdrop of more than 5 years, 4 different management teams (including 4 different CEOs) and 3 different owners that included two separate private equity firms.  His approach to leadership and managing his team instilled a tremendous amount of loyalty not just with me, but throughout the entire organization and especially with his ability to successfully manage through external crisis scenarios and heavy media scrutiny.  A testament to that is over the last few years there was not one person that had the overall and nearly universal respect of the multiple management teams, middle level management and employee base as well as scores of people outside of the company (even competitors too!) and in the community that consistently and repeatedly recognized and often commented on how phenomenal of a leader and person my former boss is.  The funny thing is I honestly think there are probably more than 20 people today across many of these organizations around the world that would write this very same post I am writing about him because our experiences with him have been so similar.

So based on my last 5+ years, the fabric of a true leader can best be described the following way:

A Leader’s Personality Matters

1) Be the person that sets the example and the standard for others

2) Remain calm during a crisis and when others are in various states of panic because that calmness helps everyone make better decisions

3) Keep everything in perspective, even when going through ups and downs as a company and team

4) Stick up for those people who do not have a voice, they will repay you with loyalty and even harder work

5) Be courageous and have the conviction to present a different opinion (just make sure to back it up with data and facts)

6) Steer clear of the politics for a decision and focus instead on what is the right decision for the business

7) Take the time to laugh and enjoy the moment – laughter can often diffuse the inevitable tense meetings and events that we all experience

A Leader Helps Create and Implement a Strategy

8 Work to create an overall mission/strategy that defines the role for yourself and the people you manage

9) Remain flexible and open minded in the tasks and roadmap needed to execute on the strategy

10) Always game plan so you think two and three steps ahead of decisions/actions taken so a team can adequately anticipate possible outcomes

11) Relentlessly focus on customers and employees for the overall strategy and the decisions that are made in executing on that strategy

A Leader Manages with Common Sense

12) Know the role that you have as the leader of a team and focus on consistently delivering in that role

13) As you manage and lead your team, work to ensure that the team clearly understands the strategy and mission that is to be accomplished and their individual roles in achieving the mission

14) Ask lots of questions, but do not second guess subject matter experts by replacing their recommendations with your own gut feelings

15) Learn to deflect praise to the team and team members

16) Actively promote the careers of deserving team members even if they end up having to leave your team

17) Communicate, communicate and then communicate some more with your team

A Leader Makes a World of Difference to Others Through Their Interactions

18) Set your own high standard for interacting with others and make sure you do not get drawn into reacting to other people’s behavior and negativity

19) Avoid unnecessary escalations where you need to “go over someone’s head” and instead give people the benefit of the doubt

20) Take the extra time to remove the attitude from communication and email – the attitude almost always is counterproductive to everyone involved

21) When in doubt, have a face to face conversation instead of trying resolve items over email, that hardly works

22) Be respectful of others’ workloads even when you are much busier than they are

23) Focus on the person that is talking to you, do not multitask and look at your email when they are asking you questions or talking to you

24) Encourage learning from failure and mistakes instead of pointing fingers

I could probably go on and on, especially with more than 5 years of material but then I would lose probably even more readers than I already have with this long post.  Ultimately, a person is perceived and recognized as a leader for a number of reasons often due to their own merit or in some instances just due to association with certain people in an organization.  This post is about laying out the path to do it on your own merit because that is what I saw first hand for the last few years with my former boss. I am forever better off for being part of a team that had a one of a kind leader that taught me (and many others on our team and beyond): that leaders succeed by standing up for a core set of values, working exceptionally hard, taking care of their people, and caring deeply about customers and fellow teammates.

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As everyone knows I am a huge Cleveland Browns fan and I have to say I do generally dislike all things Pittsburgh (Steelers!).  But I have the constant and recurring issue in my life of getting connected to just some fantastic people from Pittsburgh.  Well it starts with my wife, Rebecca, but it goes on an on.  It is really tough for me to keep up my angst about the 3 River city when they just have such great people from there!

So I met another former Pittsburgher, Howard Lewinter from yet another Pittsburgh native Ivana Taylor of DIY Marketers (and of course I met Ivana through Anita Campbell.....ah yes another Ex-Pittsburgher).  About a month ago Ivana said to me I just have to meet Howard because he is great.  You know what, Howard is just fantastic and has been tremendously helpful in providing amazing practical guidance and direction to me at KikScore, among other things.  Then I found out that Howard has launched his own new radio show called Talk Business with Howard.  It is a great hour of radio where he interviews and talks with small business thought leaders and entrepreneurs.  The nuggets coming out of the show are excellent.  We at KikScore highly recommend Howard's show to all of the businesses, startups and the entrepreneur community.  So we are really excited to give you a look behind Talk Business with Howard and also Howard takes a few minutes to give some great guidance to all of us business owners.

1. Tell us about your business and who you focus on serving?

I’m a Business Management Specialist. I advise, guide and focus CEOs, presidents and business owners.  My specialty is solving business problems and business issues. Whatever is holding you back from greater profit and success. I help CEOs, presidents and business owners get to where they want to be with their business regardless of what’s happening in the economy.

2. How did you get the idea for Talk Business With Howard?

I was sitting at my desk one day thinking about how many times I had to spell my name over and over again when I would talk with people and gave them my web or email address.  Although I’d been working with CEOs, presidents and business owners since 1989, about 5 years ago on that day I was sitting at my desk I asked myself the question of: What do I do?  I answered myself: I talk about business.  That’s how the URL of my website plus blog, radio show and Facebook page became Talk Business With Howard.  Easy to remember and very descriptive as to what I do.

3. What upcoming topics are you going to cover on the radio show?

My goal is always to get people in business to really think.  The greatest asset anyone has is to be thinking clearly and to have a positive attitude.  How you think determines how successful you will be in business – or anything else. The topics covered on Talk Business With Howard, either the blog or the radio show, always relate to business success.  Topics include: Almost anything you can think of related to running a successful, profitable business.

4. If you had 2 lessons learned from starting your radio show that you could pass on to others about starting a business, what are those?

First: Plan.  Be prepared.  Second: Know who you are and where you want to go.  Relax and be yourself.

5. Where has your business focused most of its energy this year?

The focus is always on the need of the client.  My objective is to help CEOs, presidents and business owners breakthrough the barriers that keep them from the success they deserve.  I’ve advised business people to become millionaires; struggling companies to stabilize, turnaround and become profitable again; and I’ve advised multi-millionaires.  I help successful business people become more successful – or successful once again.

6. What do you see as 2 new trends that your guests are talking about for small business?

Several years ago everyone who ran a company wanted to talk about employee problems – how to train, motivate and have employees do the best work they possibly can; and how to grow their business. Today many businesses are talking about survival and how to best navigate through this uncertain economy.  The two topics they are most interested in are: 1) prospecting for new leads  2) closing more sales.

7. Who would be your dream guest for the radio show and why?

It’s not just one individual.   It’s any book author or business person that will help the listeners understand how to run or operate a better business with less stress and more profit.

8. What is the biggest challenge that your business and your show faces as a small business and how do you work to overcome that challenge?

Time.  There is no more time.  So whether someone is running their business or hosting a radio show, they have to use their time wisely.  You can buy a new car, get new clothes, go out to a fabulous restaurant, take a vacation or any other number of things; but the one thing you can’t buy is time.  You can’t get any more time.  There are only 24 hours in a day.  That’s it.  Use time wisely.

9. Do you have any parting thoughts for our readers and the small business community?

Yes! Don’t think of yourselves as small business.  Think as a business that every day is gaining momentum and growing into a very nice sized business that will help bring profit to the company and provide for their family, employees and everyone they are associated with a very nice living and way of life.

10. What is your 140 letter Twitter quote of your message to small businesses out there in the form of guidance, lessons learned or just your special thought?

Don't sit behind your desk. Get out there. Get involved. Be in action with your business.

Thanks Howard for sitting down with us.  If any of our readers have questions for Howard, please leave them in the comments section and we will work to get answers to those questions.

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When it comes to entrepreneurial success in technology, everyone thinks of Silicon Valley. The irony here is that, in spite of its highly entrepreneurial and technology-savvy environment, the Greater Washington Region (GWR) has not been able to catch up with Silicon Valley. This issue has perplexed many people in the GWR and spurred them to try and bridge this entrepreneurial gap. However, some things are not so easy to solve, and this conundrum has many different angles to it. Luckily, Amplifier Ventures’ own Jonathan Aberman, who is also co-chair of Startup Virginia and president of FounderCorps, has developed a report on the GWR and how it fares in surpassing Silicon Valley as the center of technology entrepreneurship.

Another Way

As Aberman discusses, businesses within the GWR have tried to understand why Silicon Valley remains at the helm of technology entrepreneurship. Like most of us, these businesses have looked towards the everlasting concept: To defeat your opponent, you must become your opponent. Such thoughts have led many to consider one of two options on how the GWR can become the new Silicon Valley:

1)      We can mimic Silicon Valley’s infrastructure by fostering particular aspects of its entrepreneurial demographic such as its capital and workforce.

2)      We can adopt the cultural mentality of Silicon Valley by creating a greater sense of connection and support amongst the entrepreneurial community.

Although these are good ideas, Aberman sees fault in how the supporters of these theories are viewing the issue at hand. No two people are alike, so we can hardly expect that two separate regions can be the same. Aberman feels that we cannot look for patterns that contribute to Silicon Valley’s entrepreneurial success just so we can copy it. Rather, he believes we must utilize these observed patterns in a way that caters to the GWR’s own unique infrastructure and culture. This being said, Aberman proposes that the GWR’s solution to overtaking Silicon Valley lies in mergers and acquisitions.

The Hard Facts

Of course, nothing changes if a proposal has no foundation. That is why Aberman has provided a convincing series of facts regarding M&A in both the GWR and Silicon Valley. Aberman examines the Financials, Healthcare, High Technology, Industrials, Media and Entertainment, and Telecommunications industry sectors of both regions from 2007 to 2011 in order to find substantive evidence to his claim.

Across these technology-intensive sectors, two particular points stick out. First of these is the difference in the amount of each regions’ local acquisitions. Of the acquired Silicon Valley companies between 2007 and 2011, approximately 45% were bought up by local firms. On the other hand, only around 37% of GWR companies were acquired by firms in the same region. The second point that deserves attention is the diversity of acquisitions among the various sectors. Silicon Valley saw around 64% of its acquisitions in High Technology. Although this is the same sector that the GWR had the majority of its acquisitions in, it was only around 37%. This means that, despite both regions focusing on High Technology, the GWR was much more diversified amongst the sectors.

What does it Mean?

From the differences in local acquisitions and the amount of diversity across the sectors, Aberman demonstrates his opinion of the issue at hand. By experiencing almost half of its acquisitions locally, Silicon Valley is essentially recycling its own resources. Beneficial assets such as innovative ideas, patents, and knowledgeable workers are not leaving Silicon Valley, but staying together. This consolidation allows for acquiring companies to gain valuable products and services from others with the same regional mindset, ensuring that the acquisition itself will be smoother.

On the other hand, Aberman explains that Silicon Valley’s inclination towards High Technology provides yet another reason that the GWR has trouble catching up. By focusing so much more on High Technology than any other sector, entrepreneurs within Silicon Valley can quickly create startup companies, sell them, and begin again. In the GWR’s case, focusing more evenly on the various sectors means that there are less companies that are looking to acquire startups, therefore causing a slower creation and acquisition cycle.

Putting it all Together

From these two points, Aberman surmises that businesses in the GWR are not catering enough to their own region. Entrepreneurs in the GWR need to focus more on what local businesses are demanding. By doing so, the likelihood of companies being created and bought will increase and the cycle will speed up. Although such a process will take a large deal of time and effort, Aberman offers a far more feasible solution that past ideas which proposed a simple copy and paste method.

If anyone is interested in gaining a better understanding of this issue, contact info@startupva.org and request a copy of “Merger and Acquisition Trends in Silicon Valley and the Greater Washington Region: 2006 – 2011.”

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Instant Messaging

If you’re like most Small Business owners or operators “of a certain age”, your view of Instant Messaging, if you have one, may be similar to one of the following statements:

1. Instant Messaging is for kids
2. I have an email account – what do I need messaging for?
3. It’s too complicated
4. I don’t have time for that nonsense
5. What good could this messaging stuff do for my Small Business?

I’m sure most of you reading this can relate to at least one of the statements above; the last one asks the question is, in fact, the topic of today’s post.

Business, as I’ve mentioned in the previous series, is about relationships. Relationships, in turn, are about communication. I’m sure it’s no secret that email is an essential Small Business tool — if nothing else, it has allowed Small Businesses to save on postage and shipping costs once required to provide instant communication. Where it once took a special delivery or overnight package delivery (and still took at least a day) to ship critical documents to a business partner, vendor or client, we can now attach a PDF or word processor file to an email, and the relevant party receives it almost instantly.

Thus the “instant” in instant messaging — “IM“, as it is commonly known, combines the quickness of a phone conversation with the permanence of text. This second component is not to be overlooked, or taken lightly. How many times have you spoken with someone about a previous conversation, struggling to recall an important detail that neither of you can remember now, because you weren’t recording the call or taking notes?

IM-ing is nothing but taking notes, real-time, as you engage in conversation. Even with a stenographer on hand, you would still probably miss much, and usually only capture your side of the call. With IM, the transcription IS the conversation and, in addition, you have the benefit of:

1. Including links to relevant websites
2. Transferring electronic documents and digital images
3. Copy-and-pasting information from emails and existing documents
4. Creating a “paper trail” for reference and auditing purposes

In addition to these benefits, IM helps reduce the occurrence of  ”foot-in-mouth disease“: since you type your responses before you transmit them, you have a few seconds before you click “Send” to decide if you want to forward what may amount to an emotional outburst, rather than a well-chosen response.

Google and Yahoo! have standalone chat clients and clients built into their emails; Facebook and MySpace accounts have built-in chat as well. Blackberry, Android and iPhone smartphones all have apps that aggregate all your chat clients into a single location, allowing you to appear online to all your various chat partners.

In addition, there are stand-alone chat tools such as Meebo, Citron and ICQ that do the same thing from your desktop. Being able to communicate with your Small Business clients, partners and vendors as quickly as a phone call, with the permanence of text, the ability to embed web links and transfer files may be a novel concept to you, but you must certainly appreciate the possibilities it presents.

Consider it from the perspective of business objectives, not just technology. The strategic business advantages should be quite obvious — if you’re getting the message.

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A few years ago we were just a couple of entrepreneurs with an idea that we felt could solve a pressing issue for small businesses.  No one really knew us and in many ways no one should have known us then since we were just starting out. Thus we had little to no street credibility.

There is a funny thing that happens as time passes (besides me longing for those care-free college days where the toughest decision was Burger King, KFC or pizza for dinner tonight?).  As the clock ticks away you gain valuable experience and insight about life, growing a startup business, the team and people around you, the market, trends, dealing with your customers and partners and for us building a product that enables small businesses to show that they are trustworthy and credible.  The experience translates into knowledge.  Therefore we continually make it a priority for our team to share with the small business community the knowledge we have gained through ups and down, good times and challenges and those inevitable growing pains all businesses must endure.  It is our way of helping the startups, small businesses and the greater community. That is frankly one of the reasons we interview our own customers so they can provide their knowledge to all of us.

So we just wanted to take the time to highlight some of our knowledge sharing we have recently done. This has been through blogs posts on some really great small business focused sites.  We, at KikScore, were very excited to be invited to provide guest posts at two fabulous and prestigious SMB focused blogs.  First is Ivana Taylor’s awesome DIY Marketers Blog.  Ivana is such a force and inspiration for small businesses (though I have to ignore she is a Steelers fan! See earlier post on my feeling toward “those fans.”).  We were truly honored to be invited to contribute to her fast growing blog. Ivana by the way has some great things launching for 2012 so please be on the look out for them.  The second is the majorly popular and growing .CO Blog called Go.CO.  Again being specifically recruited and asked to contribute to this fantastic blog has been an honor.  So we keep working hard to contribute KikScore’s thought leadership on small businesses, operating a startup, setting, creating and managing strategy and also steps to effectively market your business.

Here are links to some of the posts if you would like to check them out:

1. Are you looking for ways to use videos in your startup or small business, if so check out  5 Types of Marketing Videos Every Small Business Should Use.

2. We each face the challenge of how do we build a brand with all of the “noise” out there, here are 4 Steps to Developing a Small Business Brand.

3. Wondering how to show website visitors you are trustworthy and credible check out The Online Trust Issue – Tips to Find the Right Trust Seal for Your Small Business.

4. As we get rolling into 2012, take a step back and review these 5 Steps to Make 2012 Your Best Year for Your Business By Learning From 2011.

5. If you are looking for a path to acquiring and maintaining loyal customers here are 6 Ways to Make Better Connections with Your Customers By Paying More Attention.

6. We are living in a LinkedIn world now so make sure you are taking advantage of every opportunity to use your connections with these  Steps to Use Your Professional Network to Grow Your Business.

7. A lot of small businesses and startups just want to stick their heads in the weeds and get things done, but every business needs to take a look at these Business Strategy Tips for Small Business Owners.

8. As we all look inward at our own startups and small businesses and how we manage our teams, we can use these 5 Skills & Traits Every Entrepreneur Should Nurture for Success.

9. With everything that is on our plates for our respective businesses here are some important Steps on How to Cut Distractions & Focus More On Achieving Your Business Goals.

Well we have had quite an active few months blogging on these great small business sites.  Many thanks to each of the sites for having us and we look forward to providing more guidance on a range of items in the future.

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Today we have the honor of sitting down with one of our new KikScore customers that signed up through our partnership with Shopify.  One on the Way’s owner, Kelly Tredwell, has a really cool and interesting business that is focused on serving the maternity wear segment.  Kelly’s entrepreneurial story takes us to Australia where her business is based, but she has customers all over the world! Beyond Kelly’s story about launching One on the Way in October 2010, she has some very good tips for small businesses and online store owners.

1. Tell us about your business and who you focus on serving?

One on the Way is an online maternity clothing store, specialising on providing pregnant women with fashionable maternity clothes.

2. How did you get started selling online?

I bought the business in October 2010, however, it has been trading since 2007.  By the way you can find us on here on Twitter and Facebook.

3. What inspires you to grow your business?

Being a Mum myself and knowing how hard it was to find comfortable and affordable maternity clothes in the department stores, I am excited when I have been able to provide a customer with a dress or a top or something that she loves and will comfortably wear throughout pregnancy and beyond.  I also have a passion for fashion and have plans to release my own maternity clothing label at some stage down the track.

4. If you had 2 lessons learned from your business that you could pass on to others about selling online, what are those?

Maintain excellent customer service – always address orders or customer inquiries within a 24 hour turnaround time.  Be sure to research your advertising opportunities fully before committing financially.

5. Where has your business focused most of its energy this year?

For me personally it’s been about learning the industry, which was all new to me once I took over the store.  A new website has been on the cards since then too so I had been focused on what I wanted to achieve from this project and with it just going “live” on 1st January 2012 I am very pleased with the results of my hard work!

6. What do you see as a new trend for small businesses and in your business?

For small business I think a trend will be focused towards excellent quality products and in my business, I think enabling customers to have a more interactive approach to shopping for clothes online would be fantastic.  We’re working on it!

7. If your business could have a dream spokesperson for your company who would it be and why?

Audrey Hepburn – Graceful, Elegant, Chic and Sophisticated – like our clothing!

8. What is the biggest challenge that your business faces as a small business and how do you work to overcome that challenge?

Competition – both here and abroad.  It’s everywhere, always a new online store opening up but that’s retail I suppose and I’m learning to not focus too much on what other stores/companies are doing.

9. Do you have any parting thoughts for our readers and the small business community?

For readers I think I would say that you don’t necessarily have to shop at the big, well known stores to get excellent products, quality service and fast turnaround times for purchases – small businesses are much more focused on achieving customer satisfaction so give us a go! For the small business community I would say keep going, keep putting in the hours and you’ll get there! Keep searching for the “difference that makes the difference” with your store.

Thanks to Kelly for sharing her story with the KikScore small business community.  Let us know if you have any questions for Kelly in our comment section below.

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